Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
With all the ad creep going on, it was bound to happen, the next generation of ad men and women are outdoing themselves in order to get attention.Resume reports that students from Stockholms school of advertising Bergs have 'invented' a new free media for advertising - the legal right to demonstrate. Calling themselves the "Berghs Embassy of Communication" they applied for the right to demonstrate and then pranced around Stockholm - with a police escort - to holler "No mess, Svea Kebab" and "we only sell what we eat - Svea Kebab!".
The police stopped traffic on several major roads in Stockholm, Sveavägen, Hamngatan and Kungsgatan, just to let the "demonstrators" through. Svea Kebab's owner Mustafa Bakirdan is of course very pleased with the attention they got.
A guerrilla campaign for 3# season of The O.C series, created by Brazilian guerrilla agency Espalhe.
In Latin America, on selected beaches in Brazil, Argentina, Venezuela and Mexico, people had been surprised by ambulants that were selling Italian eyeglasses, Russian caviar, French champagne and diamond necklaces instead of the usual 1$ plastic trinkets.
Each product costs about U$ 300, just to provide to the fans a little of the luxury shown in the series. Some photos here at blogdeguerrilha.com.br.
Apple adds ads to itunes, say that ten times fast!
Yup, the AdAge article "Apple Chomps Into Forbidden Fruit: Ads" explains that Apple is contemplating for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts from their computers rather than from portable devices. This makes me laugh - who on earth watches their iTunes while listening to podcasts? Can we see a show of hands? Anybody? Bueller? I thought not.
I hope that the ad revenue is shared with the content creators, the podcaster be they famous or joe-average. Must be, right?
Well, it's Earth Day. So here's a quickie post of some promotions, marketing initiatives and advertising going on in honor of the day.
Starbucks in Canada will be giving away free coffee if you bring in your own mug today.
Owens Corning, makers of insulation products, promotes their mascot, the Pink Panther, to CEO and gives him a blog about engery efficiency. (funny bit at the end of the press release-"The color PINK is a registered trademark of Owens Corning".)
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