Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
Three ads with models in graffittied swimwear appear in SI's Swimsuit issue. The ads have no copy besides "Advertisement" at the top corner of the page, and a url to BeyondTheDrawingBoard which shows up on the suits. The link goes to a microsite for GMC touting their new Yukon model.
I'd have to wonder how effetive this ad is. Will guys looking thorugh the magazine at ladies in swimwear (or nothing at all) really notice this is as an ad, or even bother going to check out the url?
Budweiser gets into the centerfold groove with an ad in this year's Sports Illustrated Swimsuit issue. The ad features 2006 Budweiser Swimsuit model Leeann Tweeden.
Front part of pullout:
Copy: There's one universal truth in this magazine...
Opens up to a spread:
Copy: You can twist anything into a swimsuit.
If I wasn't in advertising, I don't think what's stopping me would have been this Toshiba ad. The other day I came across it and it left me perplexed. But from the look on the model's face, it doesn't seem like I'm the only one. Perhaps you adgrunts can help shed some light on the situation. Is he standing outside a prison? (note the bars on the window) What's with the tool belt? Why does he look confused? And what the heck is going on with the random old lady?
The Hub, out of Lancashire, UK, has completed a public awareness campaign for the NHS aimed at reducing numbers of young people having unprotected sex after a night out drinking. The campaign ran throughout Decemeber and early January using outdoor, posters, and radio.
The various executions include images of young couples 'getting it on' in pubs, clubs and at parties and feature a condom tacked to the image with the words 'Get it on' scribbled across the packet.
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