Mini. Not for arachnophiliacs I guess. :))
Nice storytelling here with a great misdirect at the end. The scene is set...
Robblink, ask and ye shall receive - after bemoaning not having the spot(s) in his Be Kanye post here TBWA scratched our backs and sent us the whole campaign and credits.
The infomercial teaser has been running on TV and online for the past couple of weeks, leading to the launch of ABSOLUT Kanye's Vision spot, 'Tablet'. Both can be viewed on www.bekanyenow.com. The infomercial was accompanied by wild postings and small space print ads.
The partnership with Kanye West is the latest part the In An ABSOLUT World Visionaries campaign launched earlier this year. The campaign invites artistic luminaries and consumers to visualize and share their vision of an ABSOLUT World. www.absolut.com/iaaw.
TBWA\Chiat\Day is the creative agency and Greatworks is the digital agency.
Inside is the wild posters seen in major metropolitan US cities now.
This new print campaign from FFL Paris for Wrangler depicts humans as animals, or how a nature photographer might see us if we were drinking from lakes late at night. (Many more images inside folks) These images were shot at night, right in the heart of a forest in "the wilds" of the New Jersey state (USA). The entire shoot team, together with the thirteen models, were deliberately subjected to a rough ordeal, in difficult conditions, to ensure that the models got out of their ‘acting’ roles, no longer posing but pushed to reveal their truer animal instincts. There's also a one minute mood commercial in the campaign.
Repositioning itself as the source of whole soy, SoyJoy plays on its name and the feeling you get from being good to yourself - or as PRA put it "The 2008 SOYJOY re-launch campaign connects the energy and power of joyful exuberance to the healthy benefits of whole soy. It makes SOYJOY the catalyst for joy—the kind of joy you get from knowing that you are doing something good for your mind, body and spirit."
Since the target market are optimistic creatures this called for some happy illustrations so RPA got the visual artistic style for the campaign through Roman Klonek, Simon Peplow and Gary Taxali.
Personally, I had no idea that "whole soy" even existed let alone was something I'm supposed to eat, but perhaps the follow-up campaign can explain that to me. Then again, being the beer-guzzling cynical depressed person that I am, I'm likely not the target market. ;)
San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".
The campaign included stunts, like the one on July 10th when for six hours, ten cabs and police escorts of two bike cops made stops at tourist spots throughout San Francisco with a character in a penguin suit to give out tickets to kids and families. Also, there were penguin-clad cabs driving around San Fran. There's even a competition on: "CBS Sacramento will be hosting a contest where finalists are given a Flip Video Camera and tickets to the Monterey Bay Aquarium to tape their experiences at the Aquarium" - the grand prize? "one week for four to the Monterey Bay Aquarium including accommodation, $100 in gas, VIP tour of the Monterey Bay Aquarium, and dinner". I have no idea how to even begin to spend a week in a Aquarium - that place must be huge.