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Adland's print and ambient

 
 

Glide Dental Floss - Pig (between buildings) , ambient, USA

Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.

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Unicef - Donation Well - ambient, Singapore

"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

Link to larger image

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BBDO Super Hero campaign for United Way of Chicago

Energy BBDO just launched a new campaign for United Way of Chicago, and we're told that it is a "splendid campaign with a mix of": Posters, Postcard/GoCards, Street Teams Superhero Cutouts, Stickers, Radio and even Street Theater - but all we got sent to us so far was a cutout and two postcards. Still, you get the idea. Volunteer = Super Hero.

The essence of the campaign:
Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.

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Friends of the Earth Korea (KFEM) - you reap what you sow - ambient, Korea

At the risk of making Adland even more attractive to those odd environmental spammers who sign up just to add comments about their world-saving products (hint guys, those messages are never seen by anyone but me, quit wasting your time) - here's yet another campaign to educate us on how the pollution we spew will come back to bite us in the ass. Or lungs. For a nice change of poster-pace, this painted directly on to a wall (click the image for more and bigger photos).

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Dexter is back and now bloodier than ever, Guerilla campaign Portugal

Torke in Lisboa (yeah yeah, Lisbon - Lisboa sounds cooler though) stabbed people in the back, drenched toilets in blood and generally squicked people out with their new Dexter Guerilla stunts campaign.
(link to larger case image)

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Stihl Chainsaws - Giant coupon billboard - Canada

Rethink Vancouver created this little "performance art" stunt for Stihl professional chainsaws:
First they put a coupon and an actual chainsaw on a billboard.

After a few of weeks a guy showed up one morning, cut out the giant coupon with the chainsaw, and left with it. The board then stayed up with a big hole in it.

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Korea Animal Protection Society - pull to release, Korea


This little train and bus ad stunt comes from Ogilvy & Mather Korea, Seoul. The goal of these ad inserts was to encourage people to raise funds towards releasing caged animals back to their natural habitat.

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