Mother New York and the Swedish Dream Team, dream up an awesome drunken vacation for rum. Yes I said Drunk, they're playing croquet in the water. Drunk with flair, my man.
2.9 years ago, 10 Cane Rum changed the world of luxury rum by becoming the first ever luxury
rum and creating the category itself. The product was launched with one of the best advertising
campaigns in the world, a super-fitting introduction to what was and still is, the world’s best rum.
Black and white, iconographic images... all taken on the soil of its birthplace, Trinidad.
In early March 2008, 10 Cane and Mother are officially moving on. Still sophisticated, still totally
relaxed, this time we’ll find the 10 Cane crew living life supreme and slow at an unnamed