Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. ;)
Miami ad agency in Gothenburg Sweden sent us this;
Kampanjen började med etiketter på kaffemuggar inne på Handels och har fortsatt med löpsedlar på skolans anslagstavlor, utdelning av tablettaskar och cykelsadelskydd på studenters cyklar utanför universitetet. Man skickar även ut ett DR i samma form och med liknande tilltal.
Quick and dirty translation, to attract more students to sign up before April 15 for the continuing education one year courses of Matrix (management) and Entrepreneurship, Miami stickered all the coffeecups at the school with "Are you awake? Need alert students for Entrepreneurship education" and put "rain covers" on students bikes that read "Out bicycling?" (Swedish idiom meaning "are you lost/confused") offering advice on continuing education.
This made me laugh. How irrelevant is UFO's to shoe polish? Oh, so very. But it does tell me what I need to know - this polish gives you really shiny shoes. Which could be useful if there's a UFO-attack. ;) Euro RSCG Buenos Aires did this print ad.
Le Bureau in Stockholm advertises "Flinks Järn" which is a hardware store for proffesionals only. To get some attention they placed these awesome sculptures around Bromma, near the store. This is part of a campaign promoting the opening of a second Flinks Järn store in Stockholm (up until now, there's only been one store location).