Energy BBDO just launched a new campaign for United Way of Chicago, and we're told that it is a "splendid campaign with a mix of": Posters, Postcard/GoCards, Street Teams Superhero Cutouts, Stickers, Radio and even Street Theater - but all we got sent to us so far was a cutout and two postcards. Still, you get the idea. Volunteer = Super Hero.
The essence of the campaign:
Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.