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Adland's print and ambient

 
 

Ryska Posten - Hybrid Hamster car fleet - ambient, Sweden

To announce that "Ryska Posten" delivery services has changed cars, from gas-guzzlers to a hybrid Toyota fleet, Ad Agency KING attached little hamsters to the hubcaps. Not real hamsters, obviously - but little photographs that were weighed down with a bit of lead, inside a photograph of a hamsterwheel, thus when the car moves the hamster stays 'running' at the bottom of the wheel.

Kudos: Axel Isberg Art Director, Pontus Thorén copywriter, Ylva Abrahamsson project leader, photography by Niklas Alm.

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Gorge Grown Farmers Market - Carrots & Skewers - ambient, USA


Brian says "We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers' market. The images kind of speak for themselves." and indeed they do, looks like the whole town found new reason to be saying "chomp chomp, what's up doc?" all day long. Looks really cute with giant carrots on the street.

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Army - Stuck in a rut - print, UK

This double-page spread uses the gutter to fit the question "Stuck in a rut?". I've never understood why that would make me want to join the army though. Try; "You get to drive tanks!" Seems that the target market are just waiting for a way out of their non-career and into a "more exiting" one (read: it can kill you).

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Coca-Cola Blak - In my dreams - print, France

I didn't even know that Marcel, Paris was still alive after Fred&farid left it, but they have Coca-Cola Blak it seems. Yes, that's a Coke mixed with coffee - might make a good mixer for extra-caffeinated cocktails? Otherwise, I'll stick to Jolt thanks.

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Tide - Lipstick on your collar / Ketchup / Ice Cream - print, India

To demonstrate the stain removing abilities of Tide, Leo Burnett Mumbai created an interactive bunch of double page spreads. The pages are stuck together - just like in that rather naughty set of sticky double page spreads for Hombre magazine and the POWA (People Opposing Women Abuse) rape ads from Lowe Bull in 2003.
But from there on, these ads work different, instead of ripping the paper, they leave a stain on the opposing page, from the lipstick, ice-cream and ketchup. It's done in a rubber cement type glue that the reader can easily scrape off with their nails - and there you go, they just demonstrated how Tide works. It's a box full of genetically engineered rabid nails that scrapes stain off your clothes you know, what did you think those little white flakes were?
update: read comment, I got a little too exited here.

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Glide Dental Floss - Pig (between buildings) , ambient, USA

Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.

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Unicef - Donation Well - ambient, Singapore

"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

Link to larger image

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BBDO Super Hero campaign for United Way of Chicago

Energy BBDO just launched a new campaign for United Way of Chicago, and we're told that it is a "splendid campaign with a mix of": Posters, Postcard/GoCards, Street Teams Superhero Cutouts, Stickers, Radio and even Street Theater - but all we got sent to us so far was a cutout and two postcards. Still, you get the idea. Volunteer = Super Hero.

The essence of the campaign:
Volunteering makes you feel good, like you’re making a difference and doing something extraordinary. Taken to an extreme, it makes you feel heroic. Or super-heroic.
To bring this version of superheros to life, we wanted to use a medium that everyone can relate to: comic books. All ages, races and classes can relate to superheros and the comic book medium.

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