Launched in time for Stop Sexual Exploitation of Children and Youth Awareness Week in British Columbia, Children of the Street Society is urging kids to think about the potential "terms and conditions," to sexting. Basically all they should know is, sending naked photos online. There's also a 30 second tv spot/online film, too. Sadly we've come along ways when the only stranger danger we had to worry about was someone hanging out in the park.
You'll find these billboards along the Gene Autry Trail in California as their installation is as part of Desert X, an outdoor exhibition of site-specific art installed across the Coachella Valley.
This campaign from Y&R wants us to know that Cirque du Soleil performers who live in Vegas are just like everyone else. Except way more amazing of course. Oh sure they have crazy acrobatic abilities and amazing feats of strength and can push their bodies to do physically artistic things like the ballerinas in the sky that they are. But they still pick up their dry cleaning and clean their pools and sip a cortado down at the local beanery.
Ugh the pun. It hurts. But I guess it's one way to get people to start thinking about the shape of their lawns and how they should start maintaining them to keep up with the Joneses who will be mocking you behind your back. Neighbors talk, you see. And the last thing you want is for them to talk about your lawn with such contempt. How were you even allowed to buy in this neighborhood? Tsk, tsk, tsk.
Barton F Graf tapped 24 local L.A. artists to create a really big mural on the corner of Sunset and Hyperion for DIageo's whisky brand Bulleit. Why? Well, this the first in a series called Frontier Works, "a set of creative projects to support and celebrate creative people living and working on the modern cultural frontier." Each of the tattoo artists got a panel to do what they wanted with the mural, provided of course it depicted the Bulleit label. No doubt the process was documented and will be shared on Bulleit's social channels, too.
Happy Egg Co is different from the other egg companies out there. For one thing, their chickens have nearly 21.8 square feet per bird to roam around. For another, they're allowed to go outside for an average of nine hours a day. They eat corn and soy and have their own private box to bed down in. This outdoor campaign which rolls out in Denver, lets you know that Happy Egg Company that truly cares about their hens. Just notice the word "organic," is missing. Happy Egg Co does sell organic eggs but they also sell conventional ones, too. It's so hard to keep up isn't it?
In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.
Meudhedet is the fastest way to see a doctor. Be healthy, stay healthy. Interesting choice of visual, using the calendar on the woman's face. The art direction helps. Without having read the copy at first I thought it might have been a domestic abuse ad, but it's pretty clear we're dealing with rashes and not bruises here.