Running shoes are great for treadmills, but when it comes to everything else in the gym they are definitely the wrong shoe. Stability is key. To get people to understand this, Animal Stockholm created Workout TR 2.0. IN selected gyms across Stockholm, Oslo and Copenhagen, gym rats can go and try out Reebok's gym equipment that approximated what it's like to work out while wearing the wrong shoes. The box jumps are higher, the weights are heavier, and the rope climb is a lot longer. Fun idea-- let's just hope the gym rats don't see it as a challenge to overcome Ha..
JCDecaux, UM and the Cancer Institute NSW created some innovative advertising in an attempt to get smokers to quit once and for all.
Set in Sydney Australia, the out of home company launched the campaign in Sydney's Pitt Street Mall in a didigtal board that reads "See the damage. Stop the damage." Viewers are them prompted to look through a sort of peep-hole into a smoker’s body to literally see the damage in HD. See the gif below. In addition to this, go to the iCanQuit.com.au for more info. Pretty cool.
These illustrated billboards sum it up featuring people in jobs where mobile banking should be discouraged. Just because you can it doesn't mean you should seems very much like something a portfolio student would have brought me when I was still teaching, but the illustration rescues it from being too much of a student idea. Also there are only so many ways you can say "bank from anywhere," on a billboard before it slips into dullsville and these at least look fun. My favorite is the surgeon followed by the pallbearer.
In India there are common misconceptions about Neapolitan food. Such as Pizzas need to be thin and crispy or drenched with ketchup or Tabasco or that pasta has to be soft. BBH India found these `stereotypes based on restaurant reviews and decided to educate people about Neapolitan food, for its restaurant client Gustoso. I love me a funny headline driven campaign. Apparently they worked with chef Giulio Adriani to ensure the dishes are authentic. If I'm ever in Mumbai I want to try this place. I'll bet its good.
Whether it's a death in the family, a new baby, or moving to a new home, a lot of pets get abandoned during major changes in life. This campaign reminds us to think of the pets, too. If you can't keep them, don't abandon them to the streets. Take them to the SPCA.
Yuengling is a family-owned brewery in Pottsville, Penn. that has for years has distributed its beers as far South as the beaches of Alabama. When New Orleans-based Cerberus got word that that Yuengling was coming to Louisiana, they created this spec campaign for America's Oldest Brewery. Imagine these social posts were part of a campaign running in real life, in front of the biggest New Orleans landmarks, Yuengling. This could be your southern agency of record.
The summer campaign version of Sécurité Routière’s All affected campaign, which shows the real effect of speeding, so many lives are affected by a single collision. This campaign is called « The Sunshine Highway » and the film with it follows the same flying bodies idea as the earlier film "Shockwave".