Ugh the pun. It hurts. But I guess it's one way to get people to start thinking about the shape of their lawns and how they should start maintaining them to keep up with the Joneses who will be mocking you behind your back. Neighbors talk, you see. And the last thing you want is for them to talk about your lawn with such contempt. How were you even allowed to buy in this neighborhood? Tsk, tsk, tsk.
Barton F Graf tapped 24 local L.A. artists to create a really big mural on the corner of Sunset and Hyperion for DIageo's whisky brand Bulleit. Why? Well, this the first in a series called Frontier Works, "a set of creative projects to support and celebrate creative people living and working on the modern cultural frontier." Each of the tattoo artists got a panel to do what they wanted with the mural, provided of course it depicted the Bulleit label. No doubt the process was documented and will be shared on Bulleit's social channels, too.
Happy Egg Co is different from the other egg companies out there. For one thing, their chickens have nearly 21.8 square feet per bird to roam around. For another, they're allowed to go outside for an average of nine hours a day. They eat corn and soy and have their own private box to bed down in. This outdoor campaign which rolls out in Denver, lets you know that Happy Egg Company that truly cares about their hens. Just notice the word "organic," is missing. Happy Egg Co does sell organic eggs but they also sell conventional ones, too. It's so hard to keep up isn't it?
In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.
Meudhedet is the fastest way to see a doctor. Be healthy, stay healthy. Interesting choice of visual, using the calendar on the woman's face. The art direction helps. Without having read the copy at first I thought it might have been a domestic abuse ad, but it's pretty clear we're dealing with rashes and not bruises here.
Ford Edge's Park Assist feature is a pretty important one, because it allows you to navigate those tricky parking spots without having to worry that you might hit something. Because every centimeter really does count. This print campaign from BBR Saatchi & Saatchi, Israel takes that centimeter to a literal place, by creating rulers featuring the Ford Edge and the slight amount of space it has from poles, trees and fire hydrants. Simple, but brilliant.
Inez and Vinoodh shoot fabulous looking people in the penthouse of the Old Police Building in downtown Manhattan. Accoding to the press release:
"The images transport the viewer to a fictional gathering, a fantasy scenario that unfolds in the kitchen, the bathroom, on the dance floor, in the elevator, or a performer’s Green Room; all that seem to be behind the scenes."
In an old-school slight of hand, these ads reveal the emotional abuse that women face. Unlike physical abuse, it's a lot harder to see, and yet is it no less devastating to the person.