Bravo Spirit Airlines. Acquiring it's 69th plane seemed like a great time for a copywanker to cram in (geddit) as many sex puns as possible for a promotion for $69 dollar plane fares. The easily offended (I.E.
The headline translates into "How to take a spin in a car that isn't yours." If this is lost on you, I'll explain. Eike Batista, was once the richest man in Brazil. He lost almost all his money and was then had some assets siezed. One of the judges in the case took one look at Batista's cars and went ahead and helped himself to a joy ride. This headline humorously mocks that recent scandal.
I once knew a creative director on a mediocre account who loved to throw the word "rock star" around whenever he could, as if by saying it, it meant he was one. I never knew what he meant exactly, because his work was as mediocre as the account he lead. So at the risk of offending mediocre creative directors everywhere, let me say this-- you are not rock stars.
Simple ad for Volkswagen from DDB Hungary with a International Women's Day theme. They changed "Das Auto" to its feminine "Die Auto." I'll bet the copywriter came up with it in ten minutes, pretended it took a few hours, and then went home early. That's how I would have done it, anyway.
To coincide with International Women's Day, March 8th, WCRS partnered with Ocean Outdoor to create an interactive billboard, in London's Canary Wharf. On the billboard is a woman with bruises on her face, with the line "Look at me." Uding facial recognition technology, the more people who look at the billboard, the more her face slowly heals.