Adland's print and ambient

 
 

Platinum Natural Supplements gets a nice rebrand

Canadian agency Bob's Your Uncle rebranded Platinum Naturals , a vitamin supplement maker.

I really like these. Most times health food supplement brands are either too busy, too manifesto-ey, or too reminiscent of 1970's granola eating, corduroy wearing hippie. The latter one isn't so much a dig on hippies or the aesthetics; I was talking to the owner of my local health food store and he told me one brand who hasn't changed its packaging, also hasn't updated their formula since the 70's either.

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Spreading the word about breast cancer through graffiti

These aren't technically print ads. They were included with the press release for JWT's "Tinta Contra o Câncer" campaign for A.C.Camargo Cancer Center. But i think they're more powerful than the case study video which spends more time explaining the concept and less time showing the work.

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Losec helps end the acid reflux boomerang.

Acid reflux is a bummer. Don't let it come back at you. Nice art direction on these.

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Swarovski - Get caught in your Swarovski - print

Kidsleepy here says they look like old Diesel ads, and while I see what he means I also see the idea shining through all sparkly and bright caught in the photoflash.
These women, glamourous like the paparazzi-chased TMZ starlets, are caught doing bad things.

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Ever Wonder? Toys "R" Us asks some questions.

Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

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WildWash shampoo for dogs

WildWash is a line of environmentally friendly grooming products for dogs. These ads are making the point that their products are as good for dogs as any $30 bottle of shampoo you buy for yourself. The sheep dog one is my favorite. It looks the most integrated.

These ads should be submitted to Archive right now.

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Oreo takes the Daily Twist to Ireland

Draft FCB has taken its award winning campaign "Daily Twist," to Ireland, specifically Dublin. The campaign builds off the same "turn an Oreo into anything," direction, with locales and events that are extremely specific to Dublin.
No James Joyce version? Y'all need to step up your game.

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Diamond Nut Fantasies - Cuddle Marathon / Guest House - print

Aaaah, the Diamond Nut Fantasies men. Sultry. Seductive. Promises of future wonder. Come hither eyes. This is how an ordinary life can be transformed into the average cook's fantasy after baking with Diamond Nuts. Better than Burt Reynolds on that fur. Purrrr.

These print ads, also created by Deutsch LA, will run in November and December.

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