Print, posters, outdoor, guerilla and ambient ads in Adland the commercial archive.
Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.
When I got to chez Kidsleepy this evening from a long days work I checked the mail, and found this little mailer, warning me to not send money in the mail to foreign lotteries because they are a scam.
And by "warning me," I don't mean me but old folks. You can tell because the message is sponsored by the Old Folks Lobbyists, AARP.
I get it. Scamming is serious and for realsies. But wowzers, the back copy is so hilariously over the top, parts of it are written like a Cold War era relic:
You're told to mail or wire a small amount for taxes and fees to claim your prize.
What should you do? Hang up the phone! Ignore the email!
You just know the copywriter wanted to add extra exclamation points to each sentence. I can feel it.
In the world where there are no bidets (ie; everywhere but France), but urinary tract infections and there's a monthly Clean-Up in Aisle One needed Playtex have launched their Fresh + Sexy Intimate Wipes and are selling them on sexy-time, unlike competing brand products who only vaguely discuss "freshness" and target women only.
DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.
Supposedly someone at Dallas.sg the high falutin' restaurant for family parties and great big diners signed off on this double entendre, if you want to believe that. Yep, if you're so hungry you could eat a baby's arse through the bars of a cot, you should "try ours instead".
You know this would have worked had it been a restaurant and brothel.
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