When I got to chez Kidsleepy this evening from a long days work I checked the mail, and found this little mailer, warning me to not send money in the mail to foreign lotteries because they are a scam.
And by "warning me," I don't mean me but old folks. You can tell because the message is sponsored by the Old Folks Lobbyists, AARP.

I get it. Scamming is serious and for realsies. But wowzers, the back copy is so hilariously over the top, parts of it are written like a Cold War era relic:

You're told to mail or wire a small amount for taxes and fees to claim your prize.
What should you do? Hang up the phone! Ignore the email!

You just know the copywriter wanted to add extra exclamation points to each sentence. I can feel it.

Jung von Matt/Limmat made these print ads for Swiss Shoemaker Max.

To promote Bier Markt's Abbey Bier Fest, which goes until March 17th, Canadian shop Open brings us these billboards for Toronto's beer swillin' fine dinin' restaurant Bier Markt. Bier is Beautiful.

Very straightforward billboards? Less beautiful.

DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.