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Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.
Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.
The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."
That's a freebie, guys. I don't even need a slash in the credits.
TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."
As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.
This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.
It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.
Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.
Draftfcb in Madrid developed a new and "unusual" campaign for Hendrick’s Gin, though the execution is very familiar. Yes, it's based on the MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee. The Mad magazine execution style was used by Miller in 2003 to show in the fold how beer added to anywhere became an instant party, while Hendrick’s is using it to show its dominant flavour profile: the infusion duo of rose petal and cucumber. With a victorian touch to the illustrations it feels like Jules Verne himself might have sipped it while writing some of his more elaborate works.
Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".
Photographed by Roman Jehanno and created by BETC Paris
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