Go on! Call it! Do eeeeeet! Dooooooo eeeeeeeeeeeeeeet! Why are you still reading this? Call it, FFS.

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."

That's a freebie, guys. I don't even need a slash in the credits.

TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."

As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.

This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.

It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.

Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.