Halloween is the second scariest day of the year. At least this election year, when Election Day takes precedence with these two fine specimens.
UCLA Extension turns 100 next year. Now they've teamed up with strategic branding and marketing agency Troika, to launch an extensive campaign throughout Southern California this month. It was designed to increase awareness, particularly amidst the modern-day challenges of heightened competition among continuing education. It's all part of their "Get there from here" campaign. For fall, their concept was "metamorphosis." As in many paths, choose yours. Keep finding yourself. Etc.
DDB NY created movie poster illustrations for a campaign called "The mourning posters." These premiered at the Wildlife Conservation Film Festival as well as Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park last week. The Mourning Posters is a tribute to the species that are close to extinction in each film. Black and white of course conveys the stark reality of the situation.
Running shoes are great for treadmills, but when it comes to everything else in the gym they are definitely the wrong shoe. Stability is key. To get people to understand this, Animal Stockholm created Workout TR 2.0. IN selected gyms across Stockholm, Oslo and Copenhagen, gym rats can go and try out Reebok's gym equipment that approximated what it's like to work out while wearing the wrong shoes. The box jumps are higher, the weights are heavier, and the rope climb is a lot longer. Fun idea-- let's just hope the gym rats don't see it as a challenge to overcome Ha..
JCDecaux, UM and the Cancer Institute NSW created some innovative advertising in an attempt to get smokers to quit once and for all.
Set in Sydney Australia, the out of home company launched the campaign in Sydney's Pitt Street Mall in a didigtal board that reads "See the damage. Stop the damage." Viewers are them prompted to look through a sort of peep-hole into a smoker’s body to literally see the damage in HD. See the gif below. In addition to this, go to the iCanQuit.com.au for more info. Pretty cool.
These illustrated billboards sum it up featuring people in jobs where mobile banking should be discouraged. Just because you can it doesn't mean you should seems very much like something a portfolio student would have brought me when I was still teaching, but the illustration rescues it from being too much of a student idea. Also there are only so many ways you can say "bank from anywhere," on a billboard before it slips into dullsville and these at least look fun. My favorite is the surgeon followed by the pallbearer. Also glad there are clients out there who still have a sense of humor.
In India there are common misconceptions about Neapolitan food. Such as Pizzas need to be thin and crispy or drenched with ketchup or Tabasco or that pasta has to be soft. BBH India found these `stereotypes based on restaurant reviews and decided to educate people about Neapolitan food, for its restaurant client Gustoso. I love me a funny headline driven campaign. Apparently they worked with chef Giulio Adriani to ensure the dishes are authentic. If I'm ever in Mumbai I want to try this place. I'll bet its good.
Whether it's a death in the family, a new baby, or moving to a new home, a lot of pets get abandoned during major changes in life. This campaign reminds us to think of the pets, too. If you can't keep them, don't abandon them to the streets. Take them to the SPCA.