DDB & Tribal Worldwide, Amsterdam has launched Royal Canin's Worldwide digital hub, which will first come to life in the UK. Called The Royal Family. Not only does the site provide extensive information on dog breeds, but also provides you with a dog breed selector based on your preferences in terms of animal traits and the size of your house. Pretty cool.
Daredevil, Netflix's original super hero series, is known for some crazy action fight scenes. To promote season 2, DDB created a multi-billboard installation encouraging sharing on social with the hashtags #Daredevil, #Punisher and #Elektra. The billboards evolved every 48 hours, based on who was winning "the fight," on social by being the most talked about.
Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.