Radio Flyer isn't just a wagon. It'a a tool to fuel kids' imagination. Nice, simple art direction here.
One of the biggest causes of accidents in Germany is when people change lanes without really looking. Volkwagen Commercial Vehicles invented "Side Assist.“ showing the dangers in the driver’s blind spot via signals in the wing mirrors. This way, with just one look,you can spot any danger behind or alongside the car. To create awareness about VW's side assist, they inserted a card into the housing of wing mirrors on all competing commercial vehicle brand.
While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through. Arta’s, Adnan’s and Fidele’s stories were then recorded onto vinyl, which had the X-ray of them on it. You'd see the damage and hear the stories at the same time.
Orleans Coffee has undergone a complete rebranding, there was this print campaign setting the new tone, but the agency Cerberus also created new logo, packaging, and vehicle designs for them. The ornate logo visually nods to old-school irons sign and french quarter iron balconies, while the light coffee brown feels refreshingly understated and modern compared to some of the brighter colours currently popular. Even Pantone has been on a light pastel kick for a couple of years now.
As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence. He would be Out Of the Office to attend to his latest work in progress, his daughter Sofia - and he has the case study board to prove it.
Congratulations Luís Coelho and Mom, Sofia is adorable.
“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day. Paul Malmström says that there's a lot of talk about "Influencers" lately, so why not bring out the ultimate influencers, our moms: “I feel our most influential individuals are the moms, and our moms. We needed to have them give us an influential voice.”
In addition to a website where you can buy merchandise of animals doin' it, with all proceeds going to the WIldlife Conservation Film Festival, there are also a series of print ads running in Vice magazine and Metro NYC.