This May, PIRCH will open a 32,000 sq. ft., three-floor, showroom on the corner of Broome and Lafayette. PIRCH, for those who don't know, is a luxury appliance retailer that allows you to try out the products in store, creating an experience for the shopper that is unlike any other. Believe me, I'd be way more inclined to buy a Miele oven and dishwasher if I could make dinner and do the washing up as a trial run. Actually that's not true. When I was doing post-production at my last gig, the production company had a Miele dishwasher I was contemplating on stealing. But I digress.
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