Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.
Thinx are running a new campaign in the New York City subway stations, it can be seen at Grand Central and Williamsburg’s Bedford Avenue stop, and in one out of every ten subway cars. The copy on the ads is very colloquial, to the point of looking like it came straight from a lazily spelled text.
To introduce its Spring 16 line, Cole Haan uses five l New York City Ballet dancers to celebrate fashion, art, culture and architecture with the World Trade Center Oculus. Cole Haan has earned the distinction of being the very first campaign shot at that location.