Most people don't want to visit Seattle and see their lovely museums because it rains 345 days out of the year and unless you were born in a similar city like Pittsburgh (like me) than you don't find grey skies all that inspirational. In fact, most people get super depressed and turn into hermits.
Road accidents in Israel are responsible for more deaths per year than any wars or terror attacks. To remind people of this, BBR Saatchi and Saatchi made a simple print ad for Carlsberg, asking them to take the "car" out of the equation. Nice visual solve.