Fun stuff from BETC promoting The French Crime Channel 13ème Rue. The premise is simple: whether you watch a movie, a show or an entire season, the before and after will turn you into a real sleuth and not just a couch potato. Simple and fun.
Created by Lowe Campbell Ewald this out of home campaign wants to show that domestic abuse is insidious, focusing on the universal truth that victims simply don’t see it coming. The abuser is often charming, loving, abuse is gradual, and like the proverbial frog the abused will stay while the water begins to boil around them.
This extra creamy Greek yogurt is the first of its kind in Canada. To launch it, Liberté gave thanks to great taste and simplicity.
Since this is a Quebec based campaign, you'll notice the ads are in french and English.
Johnston and Murphy has revamped its women's collection for Fall 2014. And for the very first time, they're running an ad that features a woman only, which will appear in Marie Claire. I wonder why they waited so long? Maybe they like to showcase his and hers at once?
As cool as being a student at an out-of-town university is, there are some flaws, too. For one thing, you have to be responsible for laundry, housework, meals and all the stuff your parents usually do.
To introduce Fiats 2014 500 range and new colors, UK agency Maxus ran Metro London's first ever scented ad. Eau de New Car is a tongue and cheek ad featuring a mint-colored Fiat. When you rub the ink on the ad, it smells like mint. Car as fashion.
Aigle, a 161 year old clothing brand, has just come out with its newest campaign for Fall WInter, 2014. This new line is more fashion oriented and the tone is a bit cheeky. No doubt the weekend warriors, after hours athletes, and beard totin' plaid-wearin' fixed gear ridin' dudes in general will respond well to it.