PIRCH Home Retail Showroom gets cheeky with tastemakers

This May, PIRCH will open a 32,000 sq. ft., three-floor, showroom on the corner of Broome and Lafayette. PIRCH, for those who don't know, is a luxury appliance retailer that allows you to try out the products in store, creating an experience for the shopper that is unlike any other. Believe me, I'd be way more inclined to buy a Miele oven and dishwasher if I could make dinner and do the washing up as a trial run. Actually that's not true. When I was doing post-production at my last gig, the production company had a Miele dishwasher I was contemplating on stealing. But I digress.

Traveler beer co. Unlimited edition bottles and cans,

Yes, the unlimited edition bottles and cans created by the Traveler Beer Company, available immediately, until further notice. In collaboration with itself, the company created the unlimited edition label with not only the same look and feel as regular Traveler Beer, but also the same design. Exactly. See+ Same. same same same same same. Oh and that bit too.

See also, the online film announcing it. Funny, guys.

Radio Flyer is imagination on wheels

Radio Flyer isn't just a wagon. It'a a tool to fuel kids' imagination. Nice, simple art direction here.

VW Side Assist shows you everything.

One of the biggest causes of accidents in Germany is when people change lanes without really looking. Volkwagen Commercial Vehicles invented "Side Assist.“ showing the dangers in the driver’s blind spot via signals in the wing mirrors. This way, with just one look,you can spot any danger behind or alongside the car. To create awareness about VW's side assist, they inserted a card into the housing of wing mirrors on all competing commercial vehicle brand.

Dignity Institute, talking bones DM images

While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through. Arta’s, Adnan’s and Fidele’s stories were then recorded onto vinyl, which had the X-ray of them on it. You'd see the damage and hear the stories at the same time.

Wunderman Creative Director creates baby case study to announce paternity leave

As a Creative Director, taking even a day off seems like it's impossible as you'd be asked for input on things, emailed, called up and texted either way. So what do you do when you need to be out of the office for a month? Well, since it's the Creative Director of Wunderman Portugal, Luís Coelho paternity leave, he had a creative solution to explaining his absence. He would be Out Of the Office to attend to his latest work in progress, his daughter Sofia - and he has the case study board to prove it.

Congratulations Luís Coelho and Mom, Sofia is adorable.

Mother NY puts their mothers on billboards for mothers day.

“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother's day. Paul Malmström says that there's a lot of talk about "Influencers" lately, so why not bring out the ultimate influencers, our moms: “I feel our most influential individuals are the moms, and our moms. We needed to have them give us an influential voice.”