To showcase the GS4, Samsung installed to giant digital screens on the London IMAX to highlight its Drama Shot feature. It's the first of three "never before done" out of home installations, each highlighting a different feature of the phone.
Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.
Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.
Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.
It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.
Christina Applegate is the face of "Keep Sparkling", a new campaign for glacéau's fruitwater beverage, described as a "stylish, delicious, zero-cal flavored sparkling water". Applegate was selected by the team at Zambezi as the personification of the brand—the busy modern working woman.
Viator is an online travel company that pre-screens tours and activities all over the world, so you don't get stuck on a lame-o trip.
San Francisco based Hub Strategy created the print, with the idea being you can feel like an insider rather then just one more tourist clutching a guide book, wearing a big straw hat and too much sun screen on their nose.
Summer is festival season. So to get festival goers excited about McDonald's DDB in Stockholm created posters that treated McDonald's menu like a Coachella poster.
At least Steve Angello isn't on there.