To reinforce Coates' position as the 'experts in equipment hire' these radio ads play out scenarios were people have the wrong equipment. Like candles instead of real lights.

Client: Coates Hire
Agency: Ideaworks, Sydney
Production Company: Stellar
Creative Director: Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Paul Knights; Tom Russell, James Gali Barrow (also AD)
Agency Producer: Norma Johns

Last Thursday, 17th Sept, saw victory for Candle at the Radio Advertising Awards with their music and sound design commercial for London Zoo.

The making of the commercial (shortly available as a "making of" DVD) shows how difficult it was to produce. ZSL London Zoo was closed to the public for the day as all the groups of animals were meticulously rehearsed to sing their parts in The Animals Went In Two By Two. Charlie conducted while Ben prompted them with their lines & made sure that all the recording levels were correct - a tricky task with so many creatures of different size and volume.

Sadly, some animals were unable to make the final mix as they had been eaten by other members of the choir. I think you'll agree that their sacrifice has not been in vain.