Adland's Radio ads

 
 

"Where's the Beef" - Coyote McCloud and Clara Peller - 1984

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Adgrunts know that Sedelmier shot the famous fluffy bun ad for Cliff Freeman and Partners back in 1984 when Wendy's had the beef, and Clara Peller wondered where it was. But did you know that in 1984 there was a one-hit wonder song written by Nashville, Tennessee DJ Coyote McCloud featuring Clara's crowing for more beef? Flashback to 1984 and that fantastic flash in the pan, here it is. Sing along: A woman can't live by buns alone!

The commercial:

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Norwegian Women's Shelter Association "Emergency Call" (2010)

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Phone call:
Police: The Police. Emergency calls…..hallo
Woman: Yes, hi. This is Monica Andresen. I would like to order a pizza for 74 Church Street.
Police (interrupts): This is the police emergency line
Woman mumbles in the background
Police: This is the emergence line for the pol….
Woman: Yes, that’s right……. The address is 74 Church Street. We would like to order a large pizza no. 11, with ham and mushrooms.
Police : (confused) ehhhhh…… yes
Woman : Yeah. And it would be really great if could get here as quickly as possible.

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Pepsi Refresh - "I care about " - (2010) :60 (USA)

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AGENCY: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto

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"SDIA" - "Going all the way - Aids day campaign hit song.

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Last night the CEO of the Aids Task Force, Jonathan Karni, unveiled this year's campaign for the "World Aids Day": The "SDIA PROJECT".
The project which launched 6 weeks ago was based on a song called "Going all the way", about a girl with easy virtue, created by an unknown band called "SDIA".

The song which was released to all the Radio Stations in the country and was meant to spread and reach as many people as possible, set out to prove one point only:
See how easy it is to get infected. Get tested!

Musical Production
Written composed and produced by:
Ran Shem Tov and Shiri Hadar - IZABO
Singer: Roni Alter

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Illinois Lottery - Joy someone / Comforter & Pizza guy :60 (USA)

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Joy to the world - the unexpected retro version of the holiday classic “Joy To the World” arranged by Spank Music works quite well in radio.

Ad agency: Energy BBDO

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Dead Sea Premier - Turn Back the Clock (2009) "25 (Israel)

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Dead Sea Premier sells cosmetic products enriched with minerals from... the Dead Sea.
This year they launched a campaign for their Anti Age series:
A single radio spot was aired, at the precise second that Israel moved the clock back
and ended the daylight savings time.

This single radio spot was promoted with PR before and after it aired, resulting in wide
media coverage and and unusual number of curious radio enthusiasts that stayed awake
until 2 am, just to hear the single spot:

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Otrovin - Unblock (2009) :60 (Switzerland)

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"Sweat bicycle chain grease perfume" never sounded this good.

Client: Novartis
Agency: Saatchi & Saatchi Switzerland
Production Company: Jeff Wayne Music
Director : Steve Sidwell
Account managers: Stephanie Rupp & Melanie Foucher
Creative Director: John Pallant
Creative Director: Roger Kennedy
Creative Director: Jean-François Fournon
Copywriter: Dave Govier & Levi Slavin
Producer: Rebecca Williams
Sound Engineer: Tom Heddy

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Matteo's Pizza - Pizza Report (2005) :60 (USA)

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Music & audio produced by: Scott W. Hallgren, Scootman Music Productions

Client: Cooper Orthodontics

Agency: ELH Advertising (defunct)

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Coates Hire - Loo, Digger, Air, light - radio :30 Australia

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To reinforce Coates' position as the 'experts in equipment hire' these radio ads play out scenarios were people have the wrong equipment. Like candles instead of real lights.

Client: Coates Hire
Agency: Ideaworks, Sydney
Production Company: Stellar
Creative Director: Paul Knights
Assoc Creative Director: James Gali Barrow
Copywriters: Paul Knights; Tom Russell, James Gali Barrow (also AD)
Agency Producer: Norma Johns

 

Moulinex Blender – Radio 'Mix' 09/2009 - BBR Saatchi & Saatchi Israel

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Description:

Briefed with positioning the Moulinex Blender as 'the best food processor in the world',
and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product.

Credits:

Ad agency: BBR Saatchi & Saatchi Tel
Chief creative officer: Yoram Levi

Creative director: Ben Sever

Scriptwriters: Ben Sever, Guy Gordon

Account director: Yael Ron

Account supervisor: Shlomit Kloger

Aired: September 2009, Tel Aviv

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"Monster Truck High Church Liturgy" St. Andrew's Episcopal Church

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This started out as a joke. It was intended to be a parody, done in jest as a present for a local Episcopal Church that brands itself as the only Anglo-Catholic High Church parish in the Diocese of Alabama.

It went viral, both on the internet and radio.

Writer, producer, and voice talent: Mike McKenzie

 

Dad's Barbeque

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Writer and producer: Mike McKenzie
voice talents: Mike McKenzie
Lauren Belcher

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A message from Yuri

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"YURI SAYS!" messages are placed throughout the wearecrate.com website, with the top 10 messages on the Facebook site. Yuri is voice acted by Canadian comedic actor, Christian Potenza (6Teen, Total Drama Island) who will be adding new messages throughout the coming months and updating Yuri's Twitter account at http://twitter.com/YuriMurin.

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ZSL London Zoo - The Animals (2009) 30" (UK)

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ZSL London

Last Thursday, 17th Sept, saw victory for Candle at the Radio Advertising Awards with their music and sound design commercial for London Zoo.

The making of the commercial (shortly available as a "making of" DVD) shows how difficult it was to produce. ZSL London Zoo was closed to the public for the day as all the groups of animals were meticulously rehearsed to sing their parts in The Animals Went In Two By Two. Charlie conducted while Ben prompted them with their lines & made sure that all the recording levels were correct - a tricky task with so many creatures of different size and volume.

Sadly, some animals were unable to make the final mix as they had been eaten by other members of the choir. I think you'll agree that their sacrifice has not been in vain.

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Chicagonow.com - Cubs / Parking / Hip-Hop - (2009) :30 (USA)

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ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans’ passions – from politics and sports to fashion and sex. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candance Jordan and more. The site offers a unique platform for Chicagoans to weigh in on the city’s hot topics. These three radio spots are part of a larger campaign.

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Ray Ban - Never Hide / SqueakE Clean N.A.S.A - :70 (USA)

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This is the soundtrack for Ray-Ban - Never Hide (filmed at SXSW )

Earlier this year Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people were able to get in the booth and record 20 seconds of whatever they wanted. We then took the 800+ video clips and gave them to SqueakE Clean (the hot DJ duo otherwise knows as N.A.S.A who just released their first CD a few months ago with Kanye).

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Tigo - How many times do you say "Hello" - (2009) :40 (Ghana)

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Hello? Hello? Hellooo? A classic radio ad idea demonstrating bad telephone networks from Ghana.

Client: Millicom / Tigo

Ad Agency: Creative Eye, Ghana
Production Company: TRAP studios

Kwang Lee - Executive Creative Director
Drangu Liviu - Creative Director
Victor Acquaah - Copywriter

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/ TEFAL - HEATS UP IN 3 SECONDS - 11/5/09 - 3 sec' - israel - BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL

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tefal

*cannes radio shortlist 2009

Advertised brand: TEFAL BY NEWPAN
Advert title(s): HEATS UP IN 3 SECONDS
Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Chief Creative Officer : Yoram Levi
Creative Director: Ben Sever / Ad Noy
Scriptwriter: Amrel Shoshani / Rani Tzalach / ben sever
Other additional credits:
Account Supervisor: Shlomit Kloger

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Just For Laughs Festival - Shower / Meditation / Family Reunion / Cops - :30 (USA)

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The Just for Laughs festivals, which are held each year in Chicago, Montreal, Toronto and Nantes, France and feature performers like Ellen DeGeneres and Martin Short. Zig recently worked on a campaign for the Toronto Just For Laughs Festival, which will be held July 15 – 19, 2009 - and this is the radio campaign.

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