Adland's Radio ads

 
 

Etisalat Autopay - I forgot - (2008) :45 (United Arab Emirates)

Agency : ImpactBBDO Abu Dhabi
Peter Vegas (Creative Director)
Peter Vegas (Copywriter)
Prod. Co. : BKP

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Zest Health Clubs - Crazy Giveaway - (2007) :30 (Australia)

Zest Health Clubs.
Agency : Gorilla Communications
Kristina Ammitzboll (Executive Creative Director)
Thomas Duncan-Watt (Copywriter)
Prod. Co. : Tiger Sound
Other Credits : Sound Designer - Ben Simpson

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Energizer Never let their toys die - Phone - (2007) :30 (South Africa)

Agency : DDB South Africa
Gareth Lessing (Executive Creative Director)
Julie Maunder (Creative Director)
Darren Borrino (Creative)
Kenneth van Reenen (Copywriter)
Stuart Turner (Copywriter)
Prod. Co. : Audio Arts

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Energizer Never let their toys die - Mythbusters - (2007) :30 (South Africa)

Agency : DDB South Africa
Gareth Lessing (Executive Creative Director)
Julie Maunder (Creative Director)
Darren Borrino (Creative)
Kenneth van Reenen (Copywriter)
Stuart Turner (Copywriter)
Prod. Co. : Audio Arts

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Energizer Never let their toys die - Tape - (2007) :30 (South Africa)

Agency : DDB South Africa
Gareth Lessing (Executive Creative Director)
Julie Maunder (Creative Director)
Darren Borrino (Creative)
Kenneth van Reenen (Copywriter)
Stuart Turner (Copywriter)
Prod. Co. : Audio Arts

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Marmite - Paddington in the park - (2007) :30 (UK)

Agency : DDB London
Rob Messeter & Mike Crowe (Copywriter)
Sarah Browell (Agency Producer)

Related article: Paddington gives up Marmalade Sandwiches for Marmite

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Dubai Autism Centre - Alphabets (2007) :30 (Dubai)

From our friends at JWT in Dubai comes this version of the alphabet song.

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Advertised brand: Dubai Autism Centre
Advert title(s): Alphabets

Advertising Agency: JWT Dubai, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter/s: Nizar Swailem / Ash Chagla
Production Studio: Mindloop Studios, Dubai, UAE

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Toyota Yaris - Advertising Tricks (2007) :60 (USA)

So, how do you reach a hard to reach cynical Hispanic youth market of 18-24? How do you shill the new Toyota Yaris and list ALL its attributes in 60 seconds? Honestly, with the enourmous amount of time you could do pretty much anything (try a fifteen second radio brief!) - here's how Conill advertising used irony in advertising to amuse radio listeners.

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Hitler as a salsa king! (2006) :42 (Belgium)

Remember the campaign for the Belgian Magazine HUMO that caff posted last week, where Hitler was a rastafarian, W Bush a hindu and Osama was a cowboy?

There's more to it - little radio ads that you can listen to here.

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Mira Showers - Singing in the Shower Campaign (2006) (UK)

Get the full scoop on the three radio spots here.

Credits:
Ad agency: Miles Calcraft Briginshaw Duffy
Creatives: David Hobbs and Richard Stoney
Production: Candle
Composer: Charlie Spencer

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Ranelid reads from the Clas Ohlson catalouge

Författaren Björn Ranelid läser högt ur Clas Ohlson-katalogen - the author Björn Ranelid reads from the Clas Ohlson catalogue.

Ad agency: Tonic produktion

Note: this is very similar to Blixa reading from the Hornbach catalogue, but without any of the fun juxtapositioning going on. Björn Ranelid is a writer often seen on TV and heard on the radio.

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McDonald's/Boneless Pig Farmers Association of America- (2005) Audio Viral(USA)

Prank Call for McRib Farewell Tour (McRib.com)
Users can go to the site and program it to call a friend about the news of the McRib.

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Honda Diesel - Grr (2005) 2:10 (UK)

It is sung by American writer and broadcaster Garrison Keillor.

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FRF _ Speed Dial (radio ad that dials a phone) - (2003)

Written and produced by radioactive.la. Aired in 2003.

The idea is that the ad can actually make the phonecall itself, which it does with the help of DTMF tones.

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Bud Light Radio - American and British heroes, geniuses and Charlton Heston!


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Oh boy, Claymore our real adland hero, he has collected all the shiny mp3's from the Bud Light radio campaigns:

"Instead of the archive's previous 21, we now have 27 Bud Light Real American Hero radio ads. But it doesn't stop there. In addition, we now have 13 Bud Light Real Men of Genius radio ads, 2 Budweiser UK Real American Hero radio ads that supposedly never aired in the US (if I remember correctly, Brits don't much care for light beer, so Anheuser Busch obliged and customized),

and the coup de grace... 3 Bud Light radio ads starring Charlton Heston that aired prior to the Real American Heroes campaign."

Below is the names for the playlist... enjoy!

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Return of the Real American Hero - all 21 radiospots.

(note - this was previously under "scoop only at adland" since it was. For archive browing I've moved it to Radio spots)

Where have all the good men gone

And where are all the Buds?

Where's the street-wise Hercules

To fight the rising suds?

Isn't there a white knight to pump this foamy keg?

Late at night I toss and turn and spill beer on my leg

I need a hero

I'm holding out for a hero 'til the end of the night

He's gotta be strong

And he's gotta be fast

And he's gotta be drinkin Bud Light
- Bonnie Tyler-Anheuser-Busch, circa 1987 (more...)

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Real American Heroes - Captured!

Unless you're under a rock somewhere in the arctic circle and dead, you've probably caught the buzz about the American radio campaign for Bud Light. Well, after an excruciating bit of excavating and the trading of favors with friends who have ties to the mob, we've accumulated 15 of these kick-arse spots! So without further adieu, Bud Light presents... (more)

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Budweiser Doc Otis - Moving/Traffic (2000) 0:60 (USA)

Two :30 spots which aired back to back as a :60. The spot was to regionally launch Doc Otis Hard Lemonade in the New England market. It was a mix beer and hard lemonade to compete with Mike's Hard Lemonade and other such beverages.

Agency: Greenberg, Seronick, O'Leary and Partners, Boston, MA
Creatives: Jane Goldman, CJ Kaplan
Creative Director: Peter Seronick
Sound: Soundtrack Boston

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