Paid Attention by Faris Yakob
I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations. I've always found myself nodding in agreement with him on many of the points he makes. And in "Paid Attention", there was just more of that. I didn't necessarily find it groundbreaking information, but that is A) because I've heard some of it already, and B) working in digital I've experienced a lot first hand myself. Perhaps to me it isn't "innovative" advertising, because I'm pushing the same agenda. For those who haven't been following along or are questioning their current direction, they will find it enlightening for sure.