advertising books

 

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What's a Saatchi?

Image of WHAT'S A SAATCHI...? (Brandingusa)

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't! Learn the tricks of the trade from Hoffman York, one agency that fought for their independence from Saatchi and Saatchi and won.

Tom Jordan, Hoffman York's creative director and author of recently published 'What's a Saatchi and How Come We Have Two of Them?' dropped by adland to share some pearls of wisdom with you adgrunts.

Click continue to read about Hoffman York and Tom Jordan, the Master of Marketing in the Mid-West!

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Unspecial effects for graphic designers - Bob Gill

Image of Unspecial Effects for Graphic Designers

Graphic designer says: to hell with special effects.

The thesis of Unspecial Effects for Graphic Designers is that the most effective way for print to compete with the dazzling special effects of the hottest music videos or the latest alien movie is by going to the other extreme...to reality! To, in effect, say to the audience, "have you ever noticed this before? Even though it was right under your nose."

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Creative Company: how St Luke's became the ad agency to end all ad agencies.

Image of Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"

Chapter 18 : Culture
from "Creative Company" By Andy Law "how St Luke's became the ad agency to end all ad agencies."

Do you work somewhere that has a strong company culture?

What do I mean by that? 'Company culture'? Actually, it's quite a vague concept, weightless yet omnipresent, ardently defended yet invisible.

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Ogilvy on advertising

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How to run an advertising agency.

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"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

Image of Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

The Hack
by Luke Sullivan.

Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch

Yes, clients can misbehave. Thank God, most of them don't. And to account for all that awful work you see on TV every night, those bad clients must have a few friends in the business. They do. Like everything else in life, America's list of agencies makes up a big bell curve. There are a few truly great agencies, then a whole bunch of agencies that are just okay, and then a few bad ones.

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The Other Side of Advertising by Wallace J. Gordon

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tip from adgrunt Laters - One man's view from 40 years in the trenches of the advertising wars.

A memoir is made of memories, and in these memories I've changed only a very, very few actual names, dates, and places. And those only for reasons best considered as prudent.

All the other memories are exactly as they were. Or at least as they seemed to me. If some of them seem unpleasant or less then flattering...? Well, that's the way I remember them.

Nevertheless, it was a great ride, gang. Forty years in the advertising business. Writing ads and commercials for everything from Coca-Cola to the local supermarket.

This is the story of the last year. The one that almost killed me.

MONDAY, SEPTEMBER 5, 1988

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A Communicator's Credo

The big idea will always be what great advertising is all about

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George Lois, What's the big Idea?

Image of WHAT'S THE BIG IDEA? (That Sell!)

'You'd be paranoic too if people were out to get you!' by George Lois. From the book; What's the big idea?

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Mad Ave Must Have

Image of Mad Ave

If you're an ad geek like me (and you wouldn't be on this web site if you weren't) you might be afflicted with an ad book fetish. Well, get ready to squeeze a new tome on the bookshelf

MAD AVE: Award Winning Advertising of the 20th Century.

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Herman Vaske interviews Tim Mellors

Image of Standing on the Shoulder of Giants: Hermann Vaske's Conversations with the Masters of Advertising

It's only advertising. Nobody gets killed. The old saying about boxing champions "They never come back" does not apply to advertising. At the beginning of the seventies, Tim Mellors was the beloved wunderkind of British advertising. Then Mellors went into directing and failed. After an attempt to set up his own consultancy, which went bankrupt, Mellors ended up in the world of alcohol and drugs. Seven years back, Charles Saatchi and Jeremy Sinclair got the prodigal son back into their office.

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