The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
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- "sugar on sugar" - accurate: 11 hours 43 min ago
- Hunger games reference, funny 11 hours 50 min ago
- There's one example. 1 day 6 hours ago
- I was a member of a pretty 1 day 11 hours ago
- "Basically I think the ad is 1 day 12 hours ago
- Sorry KS, but I'm going to 1 day 15 hours ago
- >functioning alcoholic who 2 days 11 hours ago
- This seems like so incredibly 2 days 19 hours ago
- In December I'm moving to 2 days 22 hours ago
- The commercial would have 3 days 16 hours ago
- I can not stand the shots of 3 days 20 hours ago
- is this pittsburgh steeler in 4 days 4 min ago
This is just 1 out of more than 3.500 Super Bowl ads from the worlds largest Super Bowl Commercial Archive at adland.tv.