Rock Hudson and Doris Day had one of the sweetest chemistries in the movies--as demonstrated in several light comedies, including this film's predecessor, 1959's Pillow Talk. The two similar films feature a handsome, duplicitous Hudson duping--then falling for--an earnest Day. In Lover Come Back, the two play Jerry Webster and Carol Templeton, rival advertising agents, vying for the same clients--until Jerry makes up a product, Vip, to get out of a scrape. As Madison Avenue catches Vip fever, Jerry falls deeper into the façade-and into love with Carol, who schemes to steal the nonexistent account away from him. Tony Randall plays Peter Ramsay, Webster's hapless boss. While Day and Hudson are as adorable as ever (and would continue to be in 1964's Send Me No Flowers), a standout is fellow Pillow Talk and Send Me No Flowers costar Randall. He's an effective foil--both comically and physically (as he stands next to the much taller Hudson). Their brands of humor blend charmingly: Hudson's sardonic coyness, Day's innocent sweetness, and Randall's nervous edginess. Look for a pre-Brady Bunch Ann B. Davis as Mille, Carol's loyal assistant, and a pre-Beverly Hillbillies Donna Douglas as Ramsay's secretary. --N.F. Mendoza

Image of Lover Come Back
Director: Delbert Mann
Starring: Rock Hudson, Doris Day, Tony Randall, Edie Adams, Jack Oakie
Rating: NR (Not Rated)
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.