Look what color can do:

It can even give you free parking!

Free parking in Eilat, the country's #1 tourist city,

sponsored by Israel's largest paint retailer

As part of its "Color Month" campaign, paint retailer Tambour

sponsored free parking on Eilat's "Hotel Boulevard"

The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,

painting the sidewalk borders in all the colors of the rainbow.

Anyone parking on a color got to park for free.

Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign

and cut the ribbon opposite one of the boulevard's main hotels.

In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.  read more »

Title: Your door is your face
Description: Direct campaign to promote Rav Bariach's new line of designer doors

These demons appeared if you viewed the source code of popular sites that gamers read - actually running as hidden ads in IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg, how cute is that? But wait, it gets better, if you read them you'll find the link http://hellisnigh.com/ and a bunch of stuff like password5:unbaptized that will help you unlock an "earthly reward", such as posters, wallpapers and other downloadable goodies. The ASCII demon ad campaign is still running, check the websites source for more (the passwords are different at each site).  read more »

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

So you wake up Sunday morning, and see the contents of last night's pants
pockets strewn about - keys, a piece of lint, wallet, 37 cents in
change, and a crumpled napkin with a scrawled phone number on it.
Whose number is that? Where were you? You have no clue. Don't you hate
when that happens? If you'd gone to 3 Bar and Grill in Arlington, VA,
you wouldn't have to ask these questions. These handy napkins come
already printed with space for a name and phone number, and tell you
exactly where the encounter happened. So no matter how fuzzy your
memories of the night before, it's all right there for you, courtesy
of 3 Bar and Grill.

The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)  read more »

Here is our blood.

It was once thought that creativity was an indefinable concept, but research showed that it is a natural activity in influencing genetic, environmental and haphazard. It's stable, durable and unique to each human being. So you want to share our DNA, so that this coming year we have at your side.
Come to bleed for you.
You choose, clone or account with us.

http://www.iskiamjara.com/feliz2010

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.  read more »

Advertised brand: FORMA TOTAL GYM
Advert title(s): Shape your body: Man, Woman
Advertising Agency (Name, City, Country): Artplan, Rio de Janeiro, Brazil
Agency website: http://www.artplan.com.br
Creative Director: Roberto Vilhena

Take the stars home with you

To position HOT as the cable TV network with the best shows and the hottest stars,
BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard,
onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm:
the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

Client: Elite

The Brand: MUST Long Last

The Product: Chewing gum

Copy: For Sale! MUST Long Last chewing gum.
Like new, chewed for only two hours. Phone 050-7339206

Title: MUST Long Last gum

www.JARisrael.org wanted to draw attention to the fact that too many people are eating on the street. So they did "trash can reviews" in the same way a food connoisseur writes a restaurant review. "Despite the perfect location, near quite a few restaurants, it was quite disappointing. The vegetable leftovers were miserable, and the portions were very small. It took me 15 minutes of digging and battling with stubborn empty cartons until I finally reached some real food....

Y&R South Africa created a bag of playing children in classic toy soldier green plastic. I like it.

The challenge
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extract many of these children from combat and reintegrate them into society. Y&R Johannesburg's aim was to rally support for this programme.
The Solution
Sending out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities.
Results  read more »

In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That's where these sobriety testing urinal ads come in.

"Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk."

I like it, perhaps I shall install an illustration like that in my loo and have all guests "stay within the lines..."  read more »

To demonstrate that new Brother’s ink printer A3 multifunction, the MFC-6890CDW, can print lots and lots without hiccup, the made the product advertised print it's own poster. Thusly, we now have seen the (likely first) advertising poster printed in A3 sheets alone.

Idea conceived and executed by Grey, Paris.  read more »

Take a good look guys, because this is one of the few times you'll see this new tech as an interesting feature in an ad, soon it will become old hat.

Adlist has been chatting about it, opining that it's great new tech ...but kinda douchey. @caff weighed in saying you could swap out the logo for playboy and it still would have worked just fine, and that hits the nail on the head on why I'm not in love with this ad (despite the ossom hight-tech-nerdy angle). It actually works better for Playboy, or anything else that serves to give you the whole picture, rather than a perfume which once upon a time had fun advertising telling you that it magically attracts ladies - even recycled cans had that effect on women. These days Axe has lost their tone of voice and just slap ladies in lingerie all over. I can't tell if its a Victoria Secret ad sometimes. ;)

via [Gizmodo] also spotted on [Thenextweb] thanks to @Bastholm  read more »

Johnson & Johnson's Visine and JWT Sydney have made topical street stencil ads, after the recent dust Storms in Australia. For another topical dust storm ad, see the Wayside Chapel - Last night print ad.

(note - they're not spraying anything on the street, they are simply wiping really dusty pavements clean with a stencil and a sponge. Sans dirt, one can read the message)

McDonald's announces loud and clear that they bring you free coffee for a limited time. They're keeping hush about the part where they replaced the Folger's crystals with LSD crystal.

Bonus - The second ad in this series is a bus poster site filled with coffee beans that was gradually emptied out during a period of two weeks.

To promote a phone insurance, Vodaphone and McCann Erickson Romania hired professional pickpockets (I would have love to seen that want ad) to run around the city and pick peoples pockets. In reverse.  read more »