NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.
Ben and Jerry's Ireland introduced their new Core flavour Karamel Sutra to Dublin via this installation where a giant spoon dug into Dublin's core to find said ice-cream. To create this, Ben & Jerry teamed up with street art activist Will St Leger and built this punny "good to the core" moment in Dublin’s city centre. Shame we can't eat it, I need about this much Ben&Jerry's right now. Maybe a touch more.
Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.
The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.
Imagine a store where you don't pay with money, but instead with good deeds. Go on. Close your eyes. It's full of chocolate isn't it?
Yep the recent Anton Berg pop-up store, a.k.a the generous store, where you can not pay with money. Chocolate so good money can't buy it, anyone?
Oh wait, hold up. Something happened at SXSW that we should take note of,. The giant Doritos vending machine.
This weekend’s SXSW Music Festival featured a special stage that was a giant Doritos Vending Machine as part of Doritos launch of their new “Jacked” chip. The machine, created by Goodby, Silverstein and Partners, was 50 times larger than a typical vending machine, totaling six stories. The machine featured real bags of Doritos with giant chips in them. At the lowest level of the machine was a stage.
The stage saw several performers over the weekend, including a kick-off with Snoop Dogg and several other musical performances.
How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.
There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg.
Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.
A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.
Forehead looking more like a fivehead? Panorama Hair has your solution. The Vancouver-based company has been helping restore the confidence and hairlines of their 15,000 clients since 1969.
BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.
See it at www.letyourbodydrive.com.
'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President
See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.
By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.
At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.
The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?
Case study film:
From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."
RUN FOR YOUR LIVES! Giant crayfish are clawing out of the earth from mile-deep catacombs and attacking our cities! This is revenge for that time when I poured wormwood-heavy absinth in the boiling water at our crayfish party isn't it? I thought the hallucinations would be cool not terrifying! Hold me, I'm scared!
... Oh, it's just an ad. Carry on. I never said any of that. What?
M&C Saatchi and Ikon Communications took to the streets, or rather street art, to spread the word and recruit more police officers in New Zealand. They commissioned NZ artist Otis Frizzell to create the street art installations, and each police portrait tells of a real experience the police officers have had - all in a days work.
Madeleine Roberts and Julie Vahry (first image) for example, found a burglar and as Julia was chasing him through the street, only able to see him when the flashes of lightning shone, Madie came from around the corner and greeted him with open arms. The perfect pincher moment. Gotcha!
Fancy drowning yourself (if not your sorrows) in a Newcastle Brown Ale? If you're anywhere near the Del Mar Race Track in California, there's an 8 feet high schooner placed at the entrance of the track for fans to drown themselves in. It's a neat optical illusion, where if you stand in the right place to take a picture, it looks like you're in the glass. If you send that picture to Newcastes facebook page, you may win a prize.
Jung von Matt are creeping us out with this lovely gory bowling ball set designed by spraygun artist Oliver Paass. The balls looks like decapitated heads in various states of decay, with the holes strategically placed where there's a nose, open mouths or a missing eye. Ugh! :) The decapitated head balls were placed in several German bowling alleys instead of the standard balls, and each set was finished off with a black ball advertising German horror TV channel No.1 : 13th street. Nice. Check out the balls in action.
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