Ambient & Guerrilla

 
 

Ambient or Guerilla ads

Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
Bing presents: The Egos
 

Bing Pong - The Egos

After a morning round of meetings, I discovered that a mysterious package had arrived for me with a "from" name and address on the box's label that I didn't recognize.

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NEED MORE PARKING
hot steamy SEX IN A CAR
Chalk Blog
Quarter
 

ChicagoNow.com launched by Zig, using stacked cars, chalk blogs and more

Zig Chicago explored pretty much every media when they launched this campaign for the ChicagoNow.com blog network.

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This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
This Campaign Cost Nothing created by The VIA Group for The Salvation Army
 

This Campaign Cost Nothing, created by The VIA Group for The Salvation Army, www.salvationarmydonate.org

The world is changing in so many ways. The recent financial collapse

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cavity locker
 

Elmex - Cavity Lockers - ambient, Israel

Shalmor Avnon Amichay/Y&R Interactive built specially designer lockers for 15 of the most popular gyms in the the Tel Avis area to remind people that a healthy body deserves a healthy smile as well.

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Maximum Ride - Kids who can fly / Standing on the ledge - New Zealand.

Waaaaay back in time, in ad-puppy-school, somewhere back when dinosaurs roamed the earth I recall a classmate showed up to class with a drawing much like the first image shown here -though it was signed "Nike, Just Do It".

That as an idea, not so good. This as an idea much much better indeed. To garner attention for the Maximum Ride series about a group of kids who can fly, Colenso BBDO, Auckland, New Zealand created giant city-seen-from-above decals that allowed kids to get the visual impression of what it feels like to stand on the edge of a building and jump.

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Novartis Calcium Sandoz - Bone Bridge Pillar - ambient, India

Advertising is everywhere in India it seems. Here even the pole holding up a bridge has been fitted with extra curves in order to become a bone advertising Calcium enriched Sandoz for strong bones. Saatchi & Saatchi Mumbai push the ambient advertising limits.

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Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
Slower Is Better. Elm Grove Police Department.
 

Innovative Outdoor: Slower Is Better

To help the Elm Grove Police discourage speeding, we designed die-cut signs and placed them over roadside radar trailers, which were triggered by speeds above 25 mph.

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backvertising
 

Parissa Wax Strips - Backvertising - ambient Canada

Move over assvertising, spankvertising, headvertising and pregverts and all those other body parts that we've used for advertising before - here comes backvertising, waxing in a message into a hairy back to demonstrate the effectiveness of those wax strips. I feel sorry for the poor dude. Rethink Vancouver tortured the fella and sent him out on the beaches to show the results. (and demonstrate the product on the brave)

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Clash in action
Nirvana
The Clash
 

Rock and Fish - ambient photo op stands - Norway

Tank Design had some fun doing this for the client "Eksportutvalget For Fisk" (the wikipedia calls them world largest common cause advertising group, whose mission is to tout the goodness of Norwegian fish around the world)

In the setting of a outdoor summer music festival, specifically Bukta open air festival, they built these "your face here" photo stands, showing rock & fish with the URL godfisk.no on them, where festival goers could pose in their favorite iconic LP-cover. With fish. The Clash cover there cracks me up.

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Homepro saved
Home poster
Homepro saved
 

HomePro - We've saved a lot on this poster" - Thailand

I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at " at least ten times since the mid-nineties.

Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.

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