Ambient & Guerrilla

 

Ambient or Guerilla ads

man trap
 

Random House - Man Trap - ambient, New Zealand

Girlfriend. Random house has published a step-by-step guide that helps you get the man you want - 150 ideas for dates, conversation and fun. You can diet, wax and workout. You can be the perfect date. You can learn all about how men work, what they are looking for in a relationship, and how to make sure the man you want sees you.

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The Last Call Silent Disco

100 people from across Europe competing in a 24-hour silent disco, as part of a campaign to promote the new Samsung BEAT DJ mobile phone.

From 6pm 7th July, contestants will begin listening to music on their BEAT DJ phones, and will attempt to continue dancing until 6pm 8th July.

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VICTORINOX pocket knife, farmer field advertising

This illustration of a Victorinox pocket knife, covering an area of about 22,000 m² replaced the grain, corn or rapeseed that normally would have grown there and acted as a giant billboard for Victorinox in both the summer of 2008 and the summer of 2009. The field was located under Zurich Airport’s approach corridor near Stadel, Canton Zurich.

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Econorexia.com - how fast can you save the economy?

www.econorexia.com

Screenshot of the only online game that lets you save the economy (virtually).
What do you think of it? (looking for comments, criticism, viral spreading)

Created this one just for fun, as an outlet for my frustration with the economy, and for everyone else who is too.

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Burger King - The smell of seduction with a hint of flame-grilled beef perfume

Burger King has released a fragrance, possibly the first with a hint of flame-grilled beef, and with the launch they have undressed Piers Morgan. Yep.

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Your momma.

With Mother's Day now behind us, we can look back at yet another year of touching and/or sentimental blah blah mom blah blah does so much blah blah thank her blah blah buy our product for her blah blah.

Thankfully, somebody decided to take a road a wee less traveled. Surprisingly, it was for Denny's.

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Substral Fertilizer - Tree Poster Adshel , print, Denmark


There are no boring clients, only boring ideas. When Bark Copenhagen had to come up with a campaign for something as drab as Substral Fertilizer, the idea grew to big to be tagged simply "press & poster" even though it is a regular adshel. Check it out inside. (Quicktime movie)

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Mizbala - Self Promo, Biza cards, Kosher stamp & giant invoice stationary - ambient, Israel

"Mizbala is an Israeli based creative agency that specializes in creating unconventional campaigns such as Guerrilla & Experiential marketing for her clients." They also just sent us this.

Biz card:

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Playboy - Big Brother TV at newsstands - ambient, Brazil

Big Brother contestant Michelle Costa was interviewed in Playboy Brazil, and to promote this issue, Playboy turned the newsstands into CCTV heavens where punters own faces would greet them on TV screens with the help of Neogama/BBH.
link to larger file

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Title: You´ll feel like you´re on Big Brother

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School of Visual Arts - Think - ambient, USA

Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts.
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Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.

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