Ambient & Guerrilla


Ambient or Guerilla ads


School of Visual Arts - Think - ambient, USA

Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts.

Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.

Ad type: 

Christina Aguilera's perfume launch - Hangers - ambient, Israel

Ad agency Mizbala, in Tel-Aviv Yafo, Israel hung hangers all over town for a perfume launch - Hangers without any clothes on them, a nod to Suspect directed "Lace Tattoo" commercial used to launch the fragrance in the US and Europe. Not related to that other perfume "Christina Aguilera Signature Fragrance" launched later with a big bubble.

"We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country."

hey! Free hangers!

Bonus, two minutes fourty of the hangers and people reactions to them in quicktime widescreen movie inside.

Ad type: 

Canon Powershot - Human Statues - ambient, South Africa

DDB South Africa hired a couple of fun loving human statues to show off Canon Powershot’s image stabilizer. "We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed."

Watch the two minute film inside, worth it for the little toddler who freaks the hell out over the human statues. Aw.

Ad type: 

Natural Resources Defense Council - Global Warming Hot Cup & Sleeve - ambient, USA

In New York they're currently decorating the disposable cup-sleeves with messages. For more environmental messages on cups check out the WWF hot water cup, and the Starbucks hot coffee desert cups.

Advertised brand: NRDC (Natural Resources Defense Council)
Advert title: "Global Warming-Hot Cup & Sleeve"
Headline and copy text: Protect yourself from global warming.
Advertising Agency: KNARF New York, USA

Agency website:
Creative Director: Frank Anselmo

Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo

Photographer: Billy Siegrist
Short rationale: Hot cups & companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).

Ad type: 

3M Scotch Brite - Wash basin - ambient, Thailand

To demonstrate the super absorbance of 3M Scotch Brite sponges Y&R Bangkok attached some to drinking fountains ensuring that every drop spilled was soaked up.


"We wanted to find a novel way to demonstrate Scotch-Brite super absorbant sponge to our customers. We attached to sponge to water taps that are found all over the city. Whenever the tap was used, teh consumer saw a clear ad effective demonstration of it's superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales."



Ad agency: Y&R Bangkok
Pornchai Wongki-La : Photographer
Trong Tantivejakul : Executive Creative Director
Jittra Thiutipsakul : Copywriter
Nares Limapornvanich : Art Director

Ad type: 
Commercials: - "Post-Box Waterfall" - ambient, USA

I haven't seen a mailbox this clever since those R2-D2 mailboxes invaded the USA - KNARF New York used the blue curved mailboxes as media space for the Niagara Falls tourism posters for

ad agency:
Frank Anselmo : Creative Director
Jane Lee, Sue Won Chang, Frank Anselmo : Art Director
Jane Lee, Sue Won Chang, Frank Anselmo : Copywriter

Ad type: 

Colgate - Don't forget to brush - Ambient, Thailand

I need to totally nick this idea. Y&R Bangkok helps Colgate remind kids to brush their teeth after eating sweets with this toothbrush shaped popsicle stick. Brilliant!

Ad type: 

Publicis Vancouver - food bank greeting cards - self-promo, Canada

During the recent holiday season, Publicis Vancouver - inspired by the recent economic recession - opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station. We bought 7-inch paper plates from a grocery store nearby and put food-shaped stickers on top of each plates by hands.

More plates and credits inside.

Ad type: 

Sharad Haksar - Camera Lens Calender - DM, India

My Significant Other is a photographer, so when his birthday was coming up I spent a silly amount of time trying to make a camera-lens travel-mug for him to drag his coffee around in. I failed, my welding skills aren't what they used to be and I never did look as cool as Jennifer Beals doing it.

So when this popped into the submission box I mentally high-fived art director Sharad Haksar and Creative Director Anantha Narayan of 1pointsize for coming up with the world's first camera lens calendar. I want this! Click on the image to enlarge it and view the details better.

TARGET AUDIENCE: Key international clients of photographer Sharad Haksar
THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.
THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.
SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.
THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.

Ad type: 

MASSAD - Spankvertising - ambient, The Netherlands

Branded ass? Sure, with spank-vertising. anything is possible.

Directdaily tips us to this gem in targeted advertising. The crazier what you sell is, the crazier you can make your ad. When talking to a very narrow target like a group of sadomasochistic fetishists it makes total sense to get a branded spank paddle and slap your clients logo onto a ladies red cheeks. Move over assvertising, we have now entered the era of "spankvertising".

See full image inside where the Dutch porn actress Sofia Valentine demonstrates how the whip was employed when she advertised the fetish magazine MASSAD during S & M fetish parties in Amsterdam.

Ad type: