Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Substral Fertilizer - Tree Poster Adshel , print, Denmark


There are no boring clients, only boring ideas. When Bark Copenhagen had to come up with a campaign for something as drab as Substral Fertilizer, the idea grew to big to be tagged simply "press & poster" even though it is a regular adshel. Check it out inside. (Quicktime movie)

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Mizbala - Self Promo, Biza cards, Kosher stamp & giant invoice stationary - ambient, Israel

"Mizbala is an Israeli based creative agency that specializes in creating unconventional campaigns such as Guerrilla & Experiential marketing for her clients." They also just sent us this.

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Playboy - Big Brother TV at newsstands - ambient, Brazil

Big Brother contestant Michelle Costa was interviewed in Playboy Brazil, and to promote this issue, Playboy turned the newsstands into CCTV heavens where punters own faces would greet them on TV screens with the help of Neogama/BBH.
link to larger file

Client: Editora Abril
Product: Playboy
Title: You will fell inside the Big Brother Brazil
Title: You´ll feel like you´re on Big Brother

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School of Visual Arts - Think - ambient, USA

Short rationale: Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to "Think" while also giving them a place to write down their thoughts.
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Ah, neat, KNARF New York has made lined papers out of our beloved idea-receiving objects at hand everywhere, like the good old napkin, toilet paper rolls (yes, using toilet paper as ad media just like crumpler did in October last year I predict coupons on TP by 2010), even sugar packets and tray liners. Nice idea, nice looking execution and thanks for all that lined paper I totally need. Check out the other executions and credits inside.

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Christina Aguilera's perfume launch - Hangers - ambient, Israel

Ad agency Mizbala, in Tel-Aviv Yafo, Israel hung hangers all over town for a perfume launch - Hangers without any clothes on them, a nod to Suspect directed "Lace Tattoo" commercial used to launch the fragrance in the US and Europe. Not related to that other perfume "Christina Aguilera Signature Fragrance" launched later with a big bubble.

"We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country."

hey! Free hangers!

Bonus, two minutes fourty of the hangers and people reactions to them in quicktime widescreen movie inside.

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Canon Powershot - Human Statues - ambient, South Africa

DDB South Africa hired a couple of fun loving human statues to show off Canon Powershot’s image stabilizer. "We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed."

Watch the two minute film inside, worth it for the little toddler who freaks the hell out over the human statues. Aw.

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Natural Resources Defense Council - Global Warming Hot Cup & Sleeve - ambient, USA

In New York they're currently decorating the disposable cup-sleeves with messages. For more environmental messages on cups check out the WWF hot water cup, and the Starbucks hot coffee desert cups.

Advertised brand: NRDC (Natural Resources Defense Council)
Advert title: "Global Warming-Hot Cup & Sleeve"
Headline and copy text: Protect yourself from global warming.
Advertising Agency: KNARF New York, USA

Agency website: knarfny.com
Creative Director: Frank Anselmo

Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo

Photographer: Billy Siegrist
Short rationale: Hot cups & companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).

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3M Scotch Brite - Wash basin - ambient, Thailand


To demonstrate the super absorbance of 3M Scotch Brite sponges Y&R Bangkok attached some to drinking fountains ensuring that every drop spilled was soaked up.

 

"We wanted to find a novel way to demonstrate Scotch-Brite super absorbant sponge to our customers. We attached to sponge to water taps that are found all over the city. Whenever the tap was used, teh consumer saw a clear ad effective demonstration of it's superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales."

 

 

Ad agency: Y&R Bangkok
Pornchai Wongki-La : Photographer
Trong Tantivejakul : Executive Creative Director
Jittra Thiutipsakul : Copywriter
Nares Limapornvanich : Art Director

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NiagaraChamber.org - "Post-Box Waterfall" - ambient, USA

I haven't seen a mailbox this clever since those R2-D2 mailboxes invaded the USA - KNARF New York used the blue curved mailboxes as media space for the Niagara Falls tourism posters for NiagaraChamber.org


ad agency: http://knarfny.com/
Frank Anselmo : Creative Director
Jane Lee, Sue Won Chang, Frank Anselmo : Art Director
Jane Lee, Sue Won Chang, Frank Anselmo : Copywriter

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Colgate - Don't forget to brush - Ambient, Thailand

I need to totally nick this idea. Y&R Bangkok helps Colgate remind kids to brush their teeth after eating sweets with this toothbrush shaped popsicle stick. Brilliant!

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