Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Restaurant Freud - 'Warning', there's an an ex-psychiatric patient in this hood - guerrilla, The Netherlands

I'll let the creative team explain this one;

Restaurant Freud is a foundation giving ex-psychiatric patients the opportunity to work and make a fresh start in society. A noble initiative, we supported with a small promotional campaign: we spread 'warning messages' across the neighbourhood where Restaurant Freud is located.

Interesting restaurant idea, and the campaign fits it quite well.


Large copy: There's an ex-psychiatric patient active in this neighbourhood carrying a steakknife.
Small copy: His name is Henk, you should come and try his steak with carrot and chestnut.

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revita escalator
 

Revita Beauty Centre - Shiatzu / Relax - escalator ad, Brazil

Well, we've seen quite a few escalator ads at this point (*linkies) - and some do better than others. This is not one of my favorites, I think I'd find it a little creepy walking on someone - people do avoid that if they can, a phenomena already mentioned in the comments to the Juicy Hair Salon ad.

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Kids Day "Vandalized Computer Monitors" - ambient, USA

Back in August 2007, the creative team Frank Anselmo & Jayson Atienza at BBDO New York pulled a massive prank, where they gained access to the building before office hours, and "vandalized" over 500 shiny new iMac screens. Oh I would have loved to see peoples reactions. :))

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles.
To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.

Link to larger image here

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Rodney District Council - Haunting Girl - Ambient, New Zealand

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Link to larger "Haunting girl" image
Agency: Colenso BBDO, Auckland

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Crumpler crapvertises! Seriously, they have a toilet paper campaign.

Yet another "+tises" word is invented as Crumpler - known for their bags for everything but you creative folks probably have the slip covers for your laptops - advertises on toilet paper. And it's not just any old toilet paper folks, it's now a paint by number toilet paper where every color you need is "brown". Oh yes, they went there. PR blurb:

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McDonald's - Try this / Real Good / Not my hamburger - outdoor, France


The old idea and often-recycled idea of recycling old ads to show that you're recycling done once again, this time by TBWA Paris. Still, I like it.

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Starburst - Leftover Sugar - Guerrilla, Australia

Where does all the leftover sugar from Starburst Re-Juiced go? Clemenger BBDO Melbourne know, click on the image to read all the details.

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Star Movies - National Treasure / Trap door - Guerrilla, Hong Kong

DDB Hong Kong promote the film "national treasure" with a series of trap doors.

DDB Hong Kong
Ruth Lee, Paul Chan, O' Poon : Creative Director
Paul Chan : Copywriter
O' Poon, Fei Leung, Darius Tang : Art Director

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Médecins Sans Frontières - Signs - Guerrilla, Hong Kong

The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter

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TV3 - 'A Little Love Story' - print, New Zealand


Colenso BBDO, Auckland promotes 'A Little Love Story', a reality show following a dwarf who travels to the US in search of his true love by placing personal ads in a height to give the impression that the shows star had put them up himself.

Nick Worthington : Executive Creative Director
Karl W. Fleet : Deputy Creative Director
Alexander Bartleet : Creative
Daniel Nelson : Creative
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

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