Ambient & Guerrilla

 
 

Ambient or Guerilla ads

revita escalator
 

Revita Beauty Centre - Shiatzu / Relax - escalator ad, Brazil

Well, we've seen quite a few escalator ads at this point (*linkies) - and some do better than others. This is not one of my favorites, I think I'd find it a little creepy walking on someone - people do avoid that if they can, a phenomena already mentioned in the comments to the Juicy Hair Salon ad.

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Kids Day "Vandalized Computer Monitors" - ambient, USA

Back in August 2007, the creative team Frank Anselmo & Jayson Atienza at BBDO New York pulled a massive prank, where they gained access to the building before office hours, and "vandalized" over 500 shiny new iMac screens. Oh I would have loved to see peoples reactions. :))

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles.
To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.

Link to larger image here

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Rodney District Council - Haunting Girl - Ambient, New Zealand

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down Colenso BBDO, Auckland created a poignant campaign that would get people thinking about how it would feel to kill a child. To launch the campaign they plastered the whole district with images of a haunting little girl. For two weeks people saw the mysterious girl on walls, poles, around schools, shopping malls, parks, road sides, etc. Then during week three of the campaign we placed a sticker over the girl revealing the line, "The kids you kill never leave you".

Link to larger "Haunting girl" image
Agency: Colenso BBDO, Auckland

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Crumpler crapvertises! Seriously, they have a toilet paper campaign.

Yet another "+tises" word is invented as Crumpler - known for their bags for everything but you creative folks probably have the slip covers for your laptops - advertises on toilet paper. And it's not just any old toilet paper folks, it's now a paint by number toilet paper where every color you need is "brown". Oh yes, they went there. PR blurb:

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McDonald's - Try this / Real Good / Not my hamburger - outdoor, France


The old idea and often-recycled idea of recycling old ads to show that you're recycling done once again, this time by TBWA Paris. Still, I like it.

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Starburst - Leftover Sugar - Guerrilla, Australia

Where does all the leftover sugar from Starburst Re-Juiced go? Clemenger BBDO Melbourne know, click on the image to read all the details.

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Star Movies - National Treasure / Trap door - Guerrilla, Hong Kong

DDB Hong Kong promote the film "national treasure" with a series of trap doors.

DDB Hong Kong
Ruth Lee, Paul Chan, O' Poon : Creative Director
Paul Chan : Copywriter
O' Poon, Fei Leung, Darius Tang : Art Director

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Médecins Sans Frontières - Signs - Guerrilla, Hong Kong

The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter

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TV3 - 'A Little Love Story' - print, New Zealand


Colenso BBDO, Auckland promotes 'A Little Love Story', a reality show following a dwarf who travels to the US in search of his true love by placing personal ads in a height to give the impression that the shows star had put them up himself.

Nick Worthington : Executive Creative Director
Karl W. Fleet : Deputy Creative Director
Alexander Bartleet : Creative
Daniel Nelson : Creative
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

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Just what political ads need, decorative flags in dogshit. Obama Presidential Campaign.

You old gray ad-silverbacks (gasp, like me) with a longer advertising memory than five minutes will know that yes indeedy, the flags-in-dogpoop advertising media has been around for at least ten years. Kesselskramer did it back in the 90s, Miami did it a few years ago, and countless student portfolios have had dog-shit-flag ideas in them forever. We've been mocking the dog-poop-flags here since at least the year 2k (see last image).

But have you seen it applied to political advertising before? Thought not. Here are some flags likening McCain's promises to dog poop.

Granite Pass is a fan of Barack Obama and so, in true election advertising style, they threw some shit at McCain. Toothpick flags were used on sidewalk dog poop. See more at http://flickr.com/photos/31219120@N03/

I'm not sure it's helping Obama much.


ad agency: Granite Pass
Credits - Greg Beauchamp : Creative Director

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