Ambient & Guerrilla


Ambient or Guerilla ads


Crumpler crapvertises! Seriously, they have a toilet paper campaign.

Yet another "+tises" word is invented as Crumpler - known for their bags for everything but you creative folks probably have the slip covers for your laptops - advertises on toilet paper. And it's not just any old toilet paper folks, it's now a paint by number toilet paper where every color you need is "brown". Oh yes, they went there. PR blurb:


McDonald's - Try this / Real Good / Not my hamburger - outdoor, France

The old idea and often-recycled idea of recycling old ads to show that you're recycling done once again, this time by TBWA Paris. Still, I like it.


Starburst - Leftover Sugar - Guerrilla, Australia

Where does all the leftover sugar from Starburst Re-Juiced go? Clemenger BBDO Melbourne know, click on the image to read all the details.


Star Movies - National Treasure / Trap door - Guerrilla, Hong Kong

DDB Hong Kong promote the film "national treasure" with a series of trap doors.

DDB Hong Kong
Ruth Lee, Paul Chan, O' Poon : Creative Director
Paul Chan : Copywriter
O' Poon, Fei Leung, Darius Tang : Art Director


Médecins Sans Frontières - Signs - Guerrilla, Hong Kong

The “MSF Orienteering Competition 2008” is an event that supports Médecins Sans Frontières’ delivering medical aids to inhospitable areas. Grey Hong Kong encouraged volunteers to participate in the event, and walk a preset route to help raise funds. Messages on the signs would read "step ten meters and save 1000 lives". Click the image to enlarge and read all details.

Grey, Hong Kong
Keith Ho : Executive Creative Director
Alexandre Koch / Buji Ng : Creative Director
Doris Leung : Art Director
Lesley Fung : Copywriter


TV3 - 'A Little Love Story' - print, New Zealand

Colenso BBDO, Auckland promotes 'A Little Love Story', a reality show following a dwarf who travels to the US in search of his true love by placing personal ads in a height to give the impression that the shows star had put them up himself.


Just what political ads need, decorative flags in dogshit. Obama Presidential Campaign.

You old gray ad-silverbacks (gasp, like me) with a longer advertising memory than five minutes will know that yes indeedy, the flags-in-dogpoop advertising media has been around for at least ten years.


TV3 "Wipe out" - Dryer stickers - ambient, New Zealand

Colenso BBDO, Auckland are having too much fun with their TV show promoting again! This time, they placed
stickers inside laundromat dryers "to give people something to look at while they waited for their washing to dry" to advertise the show "Wipeout". Funny.

Nick Worthington : Executive Creative Director
Karl W. Fleet : Deputy Creative Director
Alexander Bartleet : Creative
Daniel Nelson : Copywriter / Art Director
Account Director: Karla Fisher
Account Executive: Virginia Frankovich


Californication on Network Ten - 100% Off - ambient, Australia

Marketforce, Perth are being quite funny as they hijack some shop-windows to advertise the sexy show Californication.


Adidas - Together as one / Parade - Guerrilla, China

OMG! Watch out! It's the eight-headed man! TBWA\TEQUILA in Hong Kong created this kind of creepy "as one" shirt that engulfed an entire team, it was eight jerseys stitched together so that the standing shoulder to shoulder idea was dramatized quite literally. The two teams then "paraded" in two of the highest trafficked pedestrian streets in Hong Kong, and got a lot of press attention.