Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

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Stella Aromatherapy Air Freshener - Tension Extinguisher - ambient, Indonesia

Ad agency "Advantage Advertising" in Jakarta installed Stella Aromatherapy Air Fresheners in meeting rooms and other tense areas where things might heat up.

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Milkyway - Conveyor Belt - ambient, USA

BBDO New York demonstrate the extra stretchy chewy caramel center in a milky way on a conveyer belt.

This would be perfect for a charleston chew actually. For milky way, not so much. (see the rest of the stretch and credits inside)

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CLASSIC Fitness Centre, Bangalore, India - DM Belt

Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic Satur
Headline: JOIN. And it will fit in just two months!

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Allan Gray Graduate Recruitment - Paper Ties - ambient, South Africa

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

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TV3 - Wipeout / Spin - ambient billboard, New Zealand

wwwwwwwwipeout!

Colenso BBDO, Auckland are having some more ambient fun whilst promoting TV3s shows - this time it's Wipeout "a game-show where people get hurt, a lot". The billboard with dummies strewn about around it demonstrates what to expect.
Nick Worthington : Executive Creative Director
Karl Fleet : Creative
Alexander Bartleet : Creative
Daniel Nelson : Creative

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Beate Uhse AG - Directions - ambient, Germany

How do you get attention and show directions to a Beate Uhse AG, who sells adult entertainment in the form of sex toys, lingerie, clothing and pornography - while avoiding showing nipples in public?

The answer is obvious, isn't it? Signs like these showed drivers whether they should make a left or a right!


Creatives at Cayenne
Andreas Ruthemann, Marco Obermann : Creative Director

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Pardons Direct Inc. - Handcuffs - ambient, Canada

Real handcuffs locked to items around Vancouver city.


For Pardons Direct Inc, from Hot Tomali - Vancouver

Thomas Stringham (Copywriter & Creative Director)
Richard Henderson (Art Director)

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Donate your old clothes - get a round of applause.


The shopping mall Vällingby City has teamed up with ad agency Ruth and the salvation army run vintage shop Myrorna asking people to donate their old clothes before buying new ones. All around the mall are colorful donation boxes that give you a round of applause when you toss an item inside it. read more after the jump.

Update You can watch a film of the donation boxes in action here.

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Shopping Curitiba Mall - Run! - ambient, Brazil


(Click on image for larger and more images)

This installation via OpusMúltipla, Curitiba asks people to run and get the best prices at the Shopping Curitiba Mall sale during the Olympics.

Renato Cavalher : Creative Director
Cintya Reese : Art Director
Diego Pianaro : Copywriter

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