Ambient & Guerrilla

 

Ambient or Guerilla ads

 

KNGF Guidedogs - Sunglasses / blackout - ambient, The Netherlands

To let people experience the total darkness that is to be a bliind person, UbachsWisbrun JWT, Amsterdam inserted some perfectly fashionable but utterly unfunctional sunglasses into sponsor SpecSavers' racks of trendy sunglasses. When people out shopping for sunglasses tried them on, they couldn't see anything and the pricetag' explained SpecSavers' sponsorhsip of KNGF Guidedogs. This ambient promo is running in all 80 Specsavers stores in The Netherlands.

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Doctors of the World - Waiting line - guerilla, Netherlands

Euro RSCG Amsterdam sent out a crew of people from Doctors of the World carrying signs on their backs to tag onto any long line they could find in the city of Amsterdam. On their back the text read: Have to wait long? Waiting on a doctor in Birma or Libaria, that takes really long. Too long. with the giro number and website address of Doctors of the world signing off.

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Laurel Hill Cemetery - "Here lies no one" - ambient, USA


Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/

The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."

Many more images inside.

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Interior Matters.nl - Garbage stickers (on furniture) - ambient, The Netherlands

There were those who a few years back (me included) worried about where ad creep might take us. Here we have it folks, garbage pails as advertising space! The first person who says "Britart" wins a trip to an old Badland posting.

The dutch copy puns;

Put aside for something more special from Interior Matters.nl.
The webshop with the latest trend in living.


Agency: Breed Creative Communications (more inside, as usual)

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Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

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Stella Aromatherapy Air Freshener - Tension Extinguisher - ambient, Indonesia

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Milkyway - Conveyor Belt - ambient, USA

BBDO New York demonstrate the extra stretchy chewy caramel center in a milky way on a conveyer belt.

This would be perfect for a charleston chew actually. For milky way, not so much. (see the rest of the stretch and credits inside)

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CLASSIC Fitness Centre, Bangalore, India - DM Belt

Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic Satur
Headline: JOIN. And it will fit in just two months!

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Allan Gray Graduate Recruitment - Paper Ties - ambient, South Africa

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

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TV3 - Wipeout / Spin - ambient billboard, New Zealand

wwwwwwwwipeout!

Colenso BBDO, Auckland are having some more ambient fun whilst promoting TV3s shows - this time it's Wipeout "a game-show where people get hurt, a lot". The billboard with dummies strewn about around it demonstrates what to expect.
Nick Worthington : Executive Creative Director
Karl Fleet : Creative
Alexander Bartleet : Creative
Daniel Nelson : Creative

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