Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Doctors of the World - Waiting line - guerilla, Netherlands

Euro RSCG Amsterdam sent out a crew of people from Doctors of the World carrying signs on their backs to tag onto any long line they could find in the city of Amsterdam. On their back the text read: Have to wait long? Waiting on a doctor in Birma or Libaria, that takes really long. Too long. with the giro number and website address of Doctors of the world signing off.

Commercials: 
 

Laurel Hill Cemetery - "Here lies no one" - ambient, USA

Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/

The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."

Many more images inside.

Commercials: 
 

Interior Matters.nl - Garbage stickers (on furniture) - ambient, The Netherlands

There were those who a few years back (me included) worried about where ad creep might take us. Here we have it folks, garbage pails as advertising space! The first person who says "Britart" wins a trip to an old Badland posting.

Commercials: 
 

Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

 

Stella Aromatherapy Air Freshener - Tension Extinguisher - ambient, Indonesia

Ad agency "Advantage Advertising" in Jakarta installed Stella Aromatherapy Air Fresheners in meeting rooms and other tense areas where things might heat up.

Commercials: 
 

Milkyway - Conveyor Belt - ambient, USA

BBDO New York demonstrate the extra stretchy chewy caramel center in a milky way on a conveyer belt.

This would be perfect for a charleston chew actually. For milky way, not so much. (see the rest of the stretch and credits inside)

Commercials: 
 

CLASSIC Fitness Centre, Bangalore, India - DM Belt

Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic Satur
Headline: JOIN. And it will fit in just two months!

Commercials: 
 

Allan Gray Graduate Recruitment - Paper Ties - ambient, South Africa

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

Commercials: 
 

TV3 - Wipeout / Spin - ambient billboard, New Zealand

wwwwwwwwipeout!

Colenso BBDO, Auckland are having some more ambient fun whilst promoting TV3s shows - this time it's Wipeout "a game-show where people get hurt, a lot". The billboard with dummies strewn about around it demonstrates what to expect.
Nick Worthington : Executive Creative Director
Karl Fleet : Creative
Alexander Bartleet : Creative
Daniel Nelson : Creative

Commercials: 
 

Beate Uhse AG - Directions - ambient, Germany

How do you get attention and show directions to a Beate Uhse AG, who sells adult entertainment in the form of sex toys, lingerie, clothing and pornography - while avoiding showing nipples in public?

The answer is obvious, isn't it? Signs like these showed drivers whether they should make a left or a right!


Creatives at Cayenne
Andreas Ruthemann, Marco Obermann : Creative Director

Commercials: 

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