Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Beate Uhse AG - Directions - ambient, Germany

How do you get attention and show directions to a Beate Uhse AG, who sells adult entertainment in the form of sex toys, lingerie, clothing and pornography - while avoiding showing nipples in public?

The answer is obvious, isn't it? Signs like these showed drivers whether they should make a left or a right!


Creatives at Cayenne
Andreas Ruthemann, Marco Obermann : Creative Director

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Pardons Direct Inc. - Handcuffs - ambient, Canada

Real handcuffs locked to items around Vancouver city.


For Pardons Direct Inc, from Hot Tomali - Vancouver

Thomas Stringham (Copywriter & Creative Director)
Richard Henderson (Art Director)

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Donate your old clothes - get a round of applause.


The shopping mall Vällingby City has teamed up with ad agency Ruth and the salvation army run vintage shop Myrorna asking people to donate their old clothes before buying new ones. All around the mall are colorful donation boxes that give you a round of applause when you toss an item inside it. read more after the jump.

Update You can watch a film of the donation boxes in action here.

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Shopping Curitiba Mall - Run! - ambient, Brazil


(Click on image for larger and more images)

This installation via OpusMúltipla, Curitiba asks people to run and get the best prices at the Shopping Curitiba Mall sale during the Olympics.

Renato Cavalher : Creative Director
Cintya Reese : Art Director
Diego Pianaro : Copywriter

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Fido Sessions - Fidodolls - ambient, Canada

Remember Flogos? That is, floating logos/ ads in the air? Well here's a campaign that's actually used flogos, along with everything else. Fido Sessions is a series of events that promote art, travel and design.

To get attention, they began by placing small white dolls, called "Fidolls" all over Toronto’s downtown core. Fidolls have appered in the form of chalk art, sidewalk washes, tree hangers and "through the first Canadian use of ‘Flogos’", and finally the appearance of the 30-foot tall versions. Text the number on them and ye shall receive information. Bos, Toronto pulled this off.

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The Liberty Shopping Centre - Liberty Live T-shirt , ambient UK

Saatchi & Saatchi X London designed this T-shirt that works with the wearers hair to underline the whole "microphone" delio on his back.

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WWF Turtle Conservation Program - Chopsticks - ambient, Indonesia

Advantage Advertising, Jakarta, created this little piece for WWF Indonesia to help raise awareness about the declining turtle population. These little turtle cut-outs were placed in restaurants between the chopsticks, with a message about turtle threats on the reverse side.

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Stop The Traffik - Human Sale! Saatchi stunt attracts attention to Human trafficking.

Every year thousands of men, women and children are trafficked into the UK for forced labour and sexual exploitation. To help Stop The Traffik (a global coalition against people trafficking) to raise awareness about this trade in human lives, Saatchi & Saatchi X London advertised a ‘HUMAN SALE’ in the centre of London. For maximum impact, the ‘sale’ coincided with the last few days before a ban on this kind of familiar hand-held banner advertising in London came into place.

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Tourism Queensland - flasher stunt, Australia

The Objective: To make Queensland the number one choice for a winter holiday.
The Idea: To have bikini-clad ladies and bathing suited boys in heavy coats flashing people all over town. 24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

The trench coats were lined with a Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.

Silent video (something must be broken) inside.

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Treasury Casino - Dice adshel / poster - ambient, Australia

No less than 7563 were placed one by one in this adshel to create the image of a face. The installation via Junior Brisbane sits outside the Treasury Casino in Brisbane, Australia. Let the good times roll indeed.

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