Leo Burnett, Argentina demonstrate - with an escalator - how easy your hair is to comb after using Head&Shoulders. Okay. That's pretty cute. Bonus trivia: In Argentina an escalator is called escalera.
Idealogue created an idea for podcast commercials for adicolor. Seven color-themed films in total will each be directed by well-known directors. The first film released was White, (r255g255b255) in which Jenna Jameson bashed the crap out of a Whack-A-Mole machine. It was directed by Tronic. This past week the second film Green (r006g146b071) was released, directed by Happy, which tells the tale of the Finkles and the Gladstones celebration the end of the nuclear winter.
The remaining directors include: Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, and Charlie White. The rest of the flims have the following release dates: Pink (r243g197b208), April 12; Blue (r023g075b158), April 19; Red (r213g037b053), April 26; Yellow (r254g245b60), May 3; Black (r000g000b000) May 10. The urls for those unreleased spots will also carry on the theme of RGB, which is a very nice touch. The colors relate to the original markers that were sold with the adicolor back in 1983.
Last week, the MediaGuardian reported on McDonald's new global search for everyday folks to appear on their packaging. The company is seeking 25 brand "stars" who sum up its "I'm Lovin' it" ethos. Those selected will be flown to London for a photoshoot in August.
There is no advertising for this campaign, and instead is relying on WOM by internet communities. In applying for the opportunity to be a "brand star", McD's is asking people to tell them what they "love in life" and "how they live it" in 100 words or less, along with a picture.
Motley Fool informs us that NBC is trying "speed ads" this week on its USA Network. The experiement consists of a one minute commercial ad block with 2 :30 spots which so far Walgreen and Allstate have signed up for. The rest of the commerical breaks will be their usual 2-4 minutes in length. Here's a great point by the writer of the article:
On the other hand, I can't see just how effective this experiment might be. First off, there's the sheer fact that it lasts for only five days, during one program, which wasn't identified. If the experiment is deemed a success from this small piece of data and the practice becomes more widespread, I can imagine a few things that might infuriate viewers still more -- if the commercial breaks are shorter but more frequent, for example. As a Foolish colleague of mine commented earlier, the frequency of commercial breaks is already enough to make a lot of us feel just a bit ADD. Breaking up the story too many times for quickie breaks might rile up even more of the self-righteous indignation that many viewers already feel.
Visit London has created a 3 minute "live ad" that will be presented for the first time tomorrow night during the evening performance of "Steptoe and Son In Murder at Oil Drum Lane" at the Comedy theater.
The ad will connect aspects of the city is is playin with those on offer in London, and will be supported by print and online. Each advert will feature a local celebrity or actor making a cameo appearance.
They claim this is a first, although last February, there was news of scripted "commercials" piloted at the Apollo in Victoria acted out by the cast of Saturday Night Fever for products including McDonald's, Heinz and Kellogg's during breaks in the performance.
update Check comments, the first interactive ad like this was done at least 13 years ago.
The next phase of Anheuser-Busch campaign, which began during the 2006 Super Bowl asks, "If you could have a beer with anyone, who would it be?" Shot by Spike Lee the ads were created by DDB Chicago and produced by 40 Acres & A Mule Filmworks.
This is phase two of the Beer Institute campaign, which will highlight celebrities talking about which people they'd have a beer with if they could.
A new campaign that broke this week in Dubai uses well-dressed maniqueins to tout the regularity of Emirates Airlines flights to the UK. The campaign will also include press, radio and online. This effort comes at the same time as Virgin Atlantic began offering flights between Heathrow and Dubai (this week) as well.
Last week Volvo introduced a logo overhaul by branding agency Bite. There aren't major changes but the "male" iron mark is more curved and has a thicker bevelled edge and the silver used was given a softer matt shade in an attempt to create a more luxurious feel.
And this week was the launch for the FEEL campaign for the new Volvo C70 in the UK. The FEEL campaign is "designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings."
Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph.
The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved.
Read on to see the ads.
We got that AXE mouse pad thing sent to us Wednesday night, you might have seen it already since most ad blogs already published the picture last week.
It The tardyness of telling us about it reminded me a bit of high school, where my petite size would make me be picked last for basketball. That same lack of height ensured that the opposing team never saw me coming. ;)
But I digress, there's an interesting rationale behind the Axe "feel her up" mouse pad, read inside for the thoughts behind this rather risque ambient ad.
Peroni beer broke a :30 trailer ad during the Oscars on Sunday which pays homage to Federico Fellini's "La Dolce Vita", leading viewers to CinemaPeroni where you can view the full :210 film. Created by The Bank, Peroni Nastro Azzurro’s and SABMiller’s lead creative agency in the UK, the ad was shot in Cape Town and Rome in November 2005.
A $50 million global campaign for Peroni that will run for 18 months in the UK, US, South Africa and Romania, and will eventually run in other territories.
TBWALondon has created a series of 22 posters which have been up throughout London as of Feb 25th. These posters are part of the Do it Here project, aimed at showing off the features of the PSP.
Many gaming sites have been puzzled at the "white bits" poster. Is it a double entendre? Possibly. The line "Your girlfriend's white bits here" touts the ability to store photographs, so really it could be any thing from those pearly whites to knockers. Another ad reads "Strong language and scenes of a sexual nature here" to promote the movie-playing function.
Earlier this month UK 3D innovations company, Create 3D, produced the first 3D moving media campaign of its kind for Bacardi. Fallon London looked to Create 3D to provide a flat, single-colour graphic to fit ‘6 sheet’ poster units that would incorporate 3D effect and motion. They wanted the viewer to interact with the dancer and 'move' with the image. The poster character ‘responds’ by replaying at the same speed as the viewer. It is the first time that a flat poster has provided 3D viewing and motion in the same image.
Well there's no real way to sugarcoat that one, aye? So here's a short update on as to why the Correction fluid campaign Saigon/Ninios/Torres Gemelas now has a pixellated beyond recognition logo and trademark on it. Correction fluid HQ in CT USA has asked us to remove the ads.
This is the first time we have seen these ads and we have just learned that these ads were created by the agency, TBWA in Chile. These ads were created with no knowledge or approval from [us]. We are currently in contact with TBWA to address this situation.
In the meantime, as these ads are in extremely poor taste and were not approved by [us], we would like to request that you please remove the ads from your website. The ads also constitute an unauthorized use of the [our] logo, trademarks and image.
So we blurred the trademark, and hope to get to the bottom of this Chilean campaign, was it really done for [ad agency name removed] client without authorisation? Who knows, since the server (including mail) for [ad agency name removed] has been down all weekend. However, we won't remove the ads. Stay tuned.
We've all known that you can advertise on most anything - the moon even, if you are to believe some nutty ideas - the beach, on most foods like eggs and pizza crust. Well, now you can advertise in the sky to match the sand-ads that your target market is messing up by walking on it. Kite ads are born. It was bound to happen.
The GameKillers, a reality-based hour long special which first aired Feb 6th on MTV, was produced by advertising agency BBH Bartle Bogle Hegarty and production company @radical.media for AXE Dry. It is a step into the realm of branded entertainment for Unilever's brand and thankfully a step away from the "pit" ad campaign. It was also used as the launching pad for the latest ad campaign which just began airing.
The 15-second PSAs from Project Hello are currently airing on FUEL TV and will roll out on other cable channels this spring. The PSAs were independently shot in Miami and in Los Angeles by commercial directors Nelson Cabrera and T.G. Herrington respectively, and use a mixture of film and digital video. The idea was to capture people who live on the streets, many of which that look like your average citizen, in their element. The long, dramatic pauses, and silence interrupt the typically busy broadcast media and force the viewer to take a closer look at the human looking back at them and the oversized nametag sign they are holding.
When we shone the spotlight on 86 the onions Chad Rea said " I'm also very proud of our own philanthropic initiative Project Hello. It just feels good to do good. "
Project Hello - Errol - (2004) 0:15 (USA)
Super adgrunts click to view.
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