Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Blue Shield - "Uncovered (statues) - Guerrilla, USA

"Uncovered", a statue display "depicting naked humans in vulnerable positions" is meant to bring attention to California’s 6.7 million uninsured residents.

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Centraal Beheer - Abyss in the mall floor - Guerilla, The Netherlands

Oh bless, we've been fans of Julian Beever since at least 2004 (see 3D street chalk art used for ads.) and now he gets to show off his mad skills of anamorphic illusions for Central Beheer in a Rotterdam mall. Accidents can happen anywhere, you know. I love that Julian sneaked a self-portrait into this as well, that's him with his trademark baseball cap hanging on for dear life..

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Greenpeace - Squirrel - print, Romania

Scala JWT, Bucharest are back again with another ad promoting the use of energy saving economic light bulbs (their previous light bulb bugs are seen here). Being kind to the animals on the planet is a nice idea, but will that alone change peoples habits?

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KNGF Guidedogs - Sunglasses / blackout - ambient, The Netherlands

To let people experience the total darkness that is to be a bliind person, UbachsWisbrun JWT, Amsterdam inserted some perfectly fashionable but utterly unfunctional sunglasses into sponsor SpecSavers' racks of trendy sunglasses. When people out shopping for sunglasses tried them on, they couldn't see anything and the pricetag' explained SpecSavers' sponsorhsip of KNGF Guidedogs.

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Doctors of the World - Waiting line - guerilla, Netherlands

Euro RSCG Amsterdam sent out a crew of people from Doctors of the World carrying signs on their backs to tag onto any long line they could find in the city of Amsterdam. On their back the text read: Have to wait long? Waiting on a doctor in Birma or Libaria, that takes really long. Too long. with the giro number and website address of Doctors of the world signing off.

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Laurel Hill Cemetery - "Here lies no one" - ambient, USA

Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/

The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."

Many more images inside.

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Interior Matters.nl - Garbage stickers (on furniture) - ambient, The Netherlands

There were those who a few years back (me included) worried about where ad creep might take us. Here we have it folks, garbage pails as advertising space! The first person who says "Britart" wins a trip to an old Badland posting.

The dutch copy puns;

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Sky TV - Tadpoles / Knocked up - ambient billboard, New Zealand

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Stella Aromatherapy Air Freshener - Tension Extinguisher - ambient, Indonesia

Ad agency "Advantage Advertising" in Jakarta installed Stella Aromatherapy Air Fresheners in meeting rooms and other tense areas where things might heat up.

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Milkyway - Conveyor Belt - ambient, USA

BBDO New York demonstrate the extra stretchy chewy caramel center in a milky way on a conveyer belt.

This would be perfect for a charleston chew actually. For milky way, not so much. (see the rest of the stretch and credits inside)

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