Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/
The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."
Many more images inside.