Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Fido Sessions - Fidodolls - ambient, Canada

Remember Flogos? That is, floating logos/ ads in the air? Well here's a campaign that's actually used flogos, along with everything else. Fido Sessions is a series of events that promote art, travel and design.

To get attention, they began by placing small white dolls, called "Fidolls" all over Toronto’s downtown core. Fidolls have appered in the form of chalk art, sidewalk washes, tree hangers and "through the first Canadian use of ‘Flogos’", and finally the appearance of the 30-foot tall versions. Text the number on them and ye shall receive information. Bos, Toronto pulled this off.

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The Liberty Shopping Centre - Liberty Live T-shirt , ambient UK

Saatchi & Saatchi X London designed this T-shirt that works with the wearers hair to underline the whole "microphone" delio on his back.

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WWF Turtle Conservation Program - Chopsticks - ambient, Indonesia

Advantage Advertising, Jakarta, created this little piece for WWF Indonesia to help raise awareness about the declining turtle population. These little turtle cut-outs were placed in restaurants between the chopsticks, with a message about turtle threats on the reverse side.

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Stop The Traffik - Human Sale! Saatchi stunt attracts attention to Human trafficking.

Every year thousands of men, women and children are trafficked into the UK for forced labour and sexual exploitation. To help Stop The Traffik (a global coalition against people trafficking) to raise awareness about this trade in human lives, Saatchi & Saatchi X London advertised a ‘HUMAN SALE’ in the centre of London. For maximum impact, the ‘sale’ coincided with the last few days before a ban on this kind of familiar hand-held banner advertising in London came into place.

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Tourism Queensland - flasher stunt, Australia

The Objective: To make Queensland the number one choice for a winter holiday.
The Idea: To have bikini-clad ladies and bathing suited boys in heavy coats flashing people all over town. 24 male and female models ran about Melbourne and Sydney flashing people, targeting commuters in the chilly gray mornings.

The trench coats were lined with a Queensland backdrop, putting the swimsuit clad models on the beach.
The Flashers also handed out business cards, directing commuters to the tourism Queensland website where they could win a winter holiday to Queensland.

The Results: The event gained coverage from all major media networks, including prime time TV reports, plus newspaper coverage.

Silent video (something must be broken) inside.

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Treasury Casino - Dice adshel / poster - ambient, Australia

No less than 7563 were placed one by one in this adshel to create the image of a face. The installation via Junior Brisbane sits outside the Treasury Casino in Brisbane, Australia. Let the good times roll indeed.

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RBC Blue Water Project - Water Donation Box - Canada


If you think you've seen this before, it's because you've been paying attention. Yes, it's similar to the Unicef - Donation Well - from Singapore.
But dudes, this was totally done by Archimedes like ages ago man, and it won so many awards, so there.

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SKY movie - Superman Returns - ambient, New Zealand.

Honestly, DDB, Auckland are having a crazy amount of fun promoting whatever movies are soon to appear on SKY. I'm just about ready to emigrate there now - hey Toby, will you please hire me? I promise not to mess with your car.

Creative Director: Toby Talbot
Art Director: Clara McLaurin
Copywriter: Mike Felix
Account Director: Danielle Richards

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Oreo Cookies Elevator dunk , ambient, USA

DraftFCB in New York dunk an Oreo into a glass of milk using an elevator. I guess that's pretty neat. Mmmmm. Cookies.

Larger image here

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DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China

Another version of that "24-hour tracking" stunt from Ogilvy & Mather, Beijing - previously they did a truck which was cute but only seen by fellow drivers. Now they did a DHL-dude with an online arrow on his back.

DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing

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