Ambient & Guerrilla

 

Ambient or Guerilla ads

 

RBC Blue Water Project - Water Donation Box - Canada


If you think you've seen this before, it's because you've been paying attention. Yes, it's similar to the Unicef - Donation Well - from Singapore.
But dudes, this was totally done by Archimedes like ages ago man, and it won so many awards, so there.

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SKY movie - Superman Returns - ambient, New Zealand.

Honestly, DDB, Auckland are having a crazy amount of fun promoting whatever movies are soon to appear on SKY. I'm just about ready to emigrate there now - hey Toby, will you please hire me? I promise not to mess with your car.

Creative Director: Toby Talbot
Art Director: Clara McLaurin
Copywriter: Mike Felix
Account Director: Danielle Richards

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Oreo Cookies Elevator dunk , ambient, USA

DraftFCB in New York dunk an Oreo into a glass of milk using an elevator. I guess that's pretty neat. Mmmmm. Cookies.

Larger image here

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DHL - 24 Hours Online Tracking (Dude, not truck) - guerilla, China

Another version of that "24-hour tracking" stunt from Ogilvy & Mather, Beijing - previously they did a truck which was cute but only seen by fellow drivers. Now they did a DHL-dude with an online arrow on his back.

DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing

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Children's Hospital Foundations Australia - Wrist band - guerilla, Australia

The Children's Hospital Foundations Australia project "Sick Day for a Sick Kid" needed some attention, to get some De Pasquale in Brisbane placed a giant hospital arm band on a sculpture of a hand in the city.

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DHL - 24 Hours Online Tracking - guerilla, China


This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

Bigger image inside, cheap but very effective look!

Update August 4 - see also the DHL-arrow man version

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FOX FNL - guerilla stunts in Lison - (2008) 1:50 (Portugal)

ad agency Torke sent us this.

In order to communicate the premiere of FOX's new TV Show- Friday Night Lights, a guerrilla campaign was made inspired in the show's universe, bringing to Lisbon cheerleaders and football players.
Friday Night Light premiere was sunday, 2oth of July, on FOX Channel.

-Choreographed cheerleaders danced at TV Show soundtrack attracting attention to passers-by .

-A portuguese footbal team played with eachother in the streets, attracting passers-by, the players handed out flyers with info about the show.

-Several statues were dressed with football uniforms, communicated the premiere of the TV Show.

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IKEA 'refresh range' - Small Change Big Difference - installation, Australia


Host, Sydney Australia says:

This campaign was created to promote IKEA’s refresh and redecorate range, which helps people achieve the look they want for their home with simple, quick, affordable changes. The objective for the campaign was to demonstrate that is it easy and affordable to make your home feel fresh and rejuvenated. We wanted to inspire them with what is possible. Putting this through the filter of demonstrating that IKEA understands real life at home the campaign proposition developed was – Change a lot for a little. The creative idea was Small Change, Big Difference. The idea that you don’t have to do or spend a lot to make a big difference to the way your home looks and feels.
This idea was manifested in an integrated campaign.
• EXPERIENCE THE DIFFERENCE: a live installation in Sydney, Perth and Brisbane that changed daily to show how new cushions, lighting, blankets and rugs can completely transform a room, even when the furniture remained the same. The change was shown each day at the campaign microsite.
• WIN THE DIFFERENCE: A competition which could be entered via SMS or at the campaign site enabling people to win the makeover each day, with the entire room contents available at the end of each week in each state.
• DO IT YOURSELF: daily press ads and radio spots with tips to inspire people about how easy and affordable it is to make changes themselves

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Dentsu Utama - Ideas on the move (self promo) ambient - Malaysia

Ha! I love this! Dentsu Utama Kuala Lumpur recently moved offices, and since they are an idea agency, they needed a giant moving box crate type thingie just to move all those ideas with them.

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Mail and Guardian - Roboku mailer - DM, South Africa


TBWA\Hunt\Lascaris, Johannesburg created this mailer for the Mail and Guardian. With it, they've invented what is likely the most mind-boggingly difficult game ever - Roboku. Aaargh!
They explain:

In order to seek out the future bright talent of the journalism industry, the Mail and Guardian sent out a direct mailer to the near graduates of various tertiary education facilities.
The direct mailer arrived in a with a line written on the lid "If this is for you". Inside the box was a piece of paper that read "Then you are for us". At the back of this paper was a request to send CV's to the Mail and Guardian's HR department. Resting underneath this paper was a Rubik's Cube, but not just any ordinary one. This Rubik's Cube contained six games of Sodoku that needed to be re-assembled in order to be complete, therefore challenging these future journalists and letting them know that only those who are willing to rise up to a difficult challenge need apply for a job at the Mail and Guardian.

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