Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Boral - Hippie painted trucks (natural gas) , Ambient branding, Australia


Q: How do you let the punters know that your trucks now run on compressed natural gas, which emit less greenhouse gases?
A: Hippie paint them all, of course!

Agency: Brave, North Sydney
Creatives:
Geoff Corbett (Executive Creative Director)
Yanni Pounartzis (Creative Director)
Annika Johansson (Art Director)
Guy Collins (Copywriter)

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The Monterey Bay Aquarium - Penguin cabs and print ads, USA

San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".

The campaign included stunts, like the one on July 10th when for six hours, ten cabs and police escorts of two bike cops made stops at tourist spots throughout San Francisco with a character in a penguin suit to give out tickets to kids and families. Also, there were penguin-clad cabs driving around San Fran. There's even a competition on: "CBS Sacramento will be hosting a contest where finalists are given a Flip Video Camera and tickets to the Monterey Bay Aquarium to tape their experiences at the Aquarium" - the grand prize? "one week for four to the Monterey Bay Aquarium including accommodation, $100 in gas, VIP tour of the Monterey Bay Aquarium, and dinner". I have no idea how to even begin to spend a week in a Aquarium - that place must be huge.

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Tour de France - Cycling billboard - ambient, Australia

"RazorJunior created an advertisement for SBS's coverage of the Tour De France that is an epic 21 day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist is pedalling a racing bike connected to and powering a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual Tour De France event."

Yes folks,"even the ad is an endurance event."

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Feed SA - Trolley - ambient, South Africa.

Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. TBWA\Hunt\Lascaris says: "We placed decals of hungry begging street children at the bottom of supermarket trolleys bearing the Feed SA website and the line "See how easy feeding the hungry can be?" Any food placed in the trolley would appear to be given to the child."

Link to larger image

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Yellow Pages - Darts! - ambient, Canada

Yellow pages and Cossette Communication Marketing are at it again throwing darts around all over Toronto. Won't SOMEBODY PLEASE think of the poor crushed pub tables!?

 

 

 

 

 

 

 

 

 

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HSBC - Grass Art at Wimbledon, ambient UK

HSBC - Wimbledon Artwork Ackroyd & Harvey

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Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia

Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

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Ryska Posten - Hybrid Hamster car fleet - ambient, Sweden

To announce that "Ryska Posten" delivery services has changed cars, from gas-guzzlers to a hybrid Toyota fleet, Ad Agency KING attached little hamsters to the hubcaps. Not real hamsters, obviously - but little photographs that were weighed down with a bit of lead, inside a photograph of a hamsterwheel, thus when the car moves the hamster stays 'running' at the bottom of the wheel.

Kudos: Axel Isberg Art Director, Pontus Thorén copywriter, Ylva Abrahamsson project leader, photography by Niklas Alm.

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Gorge Grown Farmers Market - Carrots & Skewers - ambient, USA


Brian says "We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers' market. The images kind of speak for themselves." and indeed they do, looks like the whole town found new reason to be saying "chomp chomp, what's up doc?" all day long. Looks really cute with giant carrots on the street.

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Glide Dental Floss - Pig (between buildings) , ambient, USA

Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.

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