Ambient & Guerrilla

 

 

Ambient or Guerilla ads

 

Yellow Pages - Darts! - ambient, Canada

Yellow pages and Cossette Communication Marketing are at it again throwing darts around all over Toronto. Won't SOMEBODY PLEASE think of the poor crushed pub tables!?

 

 

 

 

 

 

 

 

 

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HSBC - Grass Art at Wimbledon, ambient UK


HSBC - Wimbledon Artwork Ackroyd & Harvey

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Travelocity / Zuji Online Travel - The Zuji Beans promotion - Australia

Here's an interesting twist, in order to sell travel, they sold beans. Strategic agency The Hallway teamed up with creative agency Happy Soldiers to promote Zuji travel site. The main positioning for Zuji is "a company that is ‘Helping holidays happen’" so they set out to prove it, by way of cheap beans.

Logic is, that by saving money on everyday items, you can save up some dosh for a getaway trip somewhere fun. To kickoff the campaign, Hallway/Happy Soldiers created "Zuji baked beans" and sold them for just 10c a can. They even opened a few Zuji Bean Shops in Australia’s major cities and set up Zuji Beans stalls all around the country, selling nothing but cheap Zuji Beans. There was also print, outdoor, radio, DM and online ads to let people know about the beans = save for travels connection.

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Ryska Posten - Hybrid Hamster car fleet - ambient, Sweden

To announce that "Ryska Posten" delivery services has changed cars, from gas-guzzlers to a hybrid Toyota fleet, Ad Agency KING attached little hamsters to the hubcaps. Not real hamsters, obviously - but little photographs that were weighed down with a bit of lead, inside a photograph of a hamsterwheel, thus when the car moves the hamster stays 'running' at the bottom of the wheel.

Kudos: Axel Isberg Art Director, Pontus Thorén copywriter, Ylva Abrahamsson project leader, photography by Niklas Alm.

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Gorge Grown Farmers Market - Carrots & Skewers - ambient, USA


Brian says "We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers' market. The images kind of speak for themselves." and indeed they do, looks like the whole town found new reason to be saying "chomp chomp, what's up doc?" all day long. Looks really cute with giant carrots on the street.

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Glide Dental Floss - Pig (between buildings) , ambient, USA

Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. I have no idea what a pig has to do with dental floss. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Are buildings the teeth of the city? Wow. Far fetched but eyecatching then I guess.

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Unicef - Donation Well - ambient, Singapore

"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

Link to larger image

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Friends of the Earth Korea (KFEM) - you reap what you sow - ambient, Korea

At the risk of making Adland even more attractive to those odd environmental spammers who sign up just to add comments about their world-saving products (hint guys, those messages are never seen by anyone but me, quit wasting your time) - here's yet another campaign to educate us on how the pollution we spew will come back to bite us in the ass. Or lungs. For a nice change of poster-pace, this painted directly on to a wall (click the image for more and bigger photos).

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Dexter is back and now bloodier than ever, Guerilla campaign Portugal

Torke in Lisboa (yeah yeah, Lisbon - Lisboa sounds cooler though) stabbed people in the back, drenched toilets in blood and generally squicked people out with their new Dexter Guerilla stunts campaign.
(link to larger case image)

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Korea Animal Protection Society - pull to release, Korea


This little train and bus ad stunt comes from Ogilvy & Mather Korea, Seoul. The goal of these ad inserts was to encourage people to raise funds towards releasing caged animals back to their natural habitat.

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