Ambient & Guerrilla

 

 

Ambient or Guerilla ads

 

SustaiN - Giant marijuana joint , ambient New Zealand


To really make the point that SustaiN fertilises better than any other, KingSt built a giant marijuana joint right across from the main gate to the New Zealand National Agricultural Fieldays. Cows said moo-huh?

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Jealous Lovers Productions - Jealous lovers attack - ambient, New Zealand

To promote a new production company called "Jealous lovers", the jealous lovers targeted
four of New Zealands top creative directors. Or rather, their poor poor vehicles.

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WWF - Glowing sticker - ambient, Philippines


From BBDO Guerrero Ortega comes this sticker that glows in the dark.
As part of their campaign against global warming, the World Wildlife Fund is working with filipino companies to help them become more energy efficient. Often it's the little things that add up, so these glow in the dark stickers were placed next to light switches in offices throughout Manila as a reminder of the importance of conserving energy.

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WWF - Target practice - ambient, China


Located in the Bejing Fang Zhuang underground passage were these special WWF posters, that turned an innocent walkway into human target practice.
Over 9000 people walk through this passage every day, and the campaign was so succesful that the hallway was literally jammed with people as the gunshots echoed through the hall. AD agency: Ogilvy, Bejing.

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Western Union - Supermarket Checkout - ambient, Hong Kong.


ad agency: publicis Worldwide - Hong Kong.

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Nationalencyklopedin; All you need to know ambient, Sweden

Forsman and Bodenfors campaign for"Nationalencyklopedin, All you need to know" (The National Encyclopedia) appeared on nearly everything they could find.

Each piece has body copy explaining what it is. The one below reads: POSTER - and describes what a poster is.

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Anything & Whatever soft drinks - Vending machines


JWT Sydney had the fun job to design the vending machines for “Anything” & “Whatever” soft drinks. The cans of these drinks may looks the same but on the inside there's six different flavours - so you never know what you are going to get. The client wanted JWT Sydney to do something that would bring this point home - the result, funny vending machines.

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People Opposing Woman Abuse, POWA

Every 26 seconds a woman is raped in south africa which is a mind numbingly depressing number, made even worse when you realize that children are rape victims as well but not included in the 26 seconds statistic.

TBWA\Hunt\Lascaris Johannesburg placed these paper towel dispensers in every club that had 1500 or more people attending. It may look like a regular towel dispenser at first, but when you yank and 'violently' pull the towel out - a skirt appears on it asking "what have you done?" Sure, this accuses practically every man out there for being a rapist, but to change perceptions POWA wants every south african male to consider their own actions.

The men who saw these ads weren't offended, in fact after their initial campaign burst, popular 5FM Dj Gareth Cliff gave the idea praise - he had seen the ad as he happened to perform at a club where the ad was placed.

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Lego - Lego Ecucation center Bubble-mats, ambient Australia

When the Lego Education Centre opened in Brisbane, Publicis Mojo Brisbane took advantage of the safety bubble-mats found on steps and footpaths around the city.


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Agency:Publicis Mojo Brisbane
Creative Director: Andy Ward
Copywriter: Mike Watson
Art Director: Lee Griffin
Producer: Shay Devery

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Drive Agency for St. Louis Symphony

While guerilla marketing is usually associated with hip, edgy brands, the St. Louis Symphony and Drive Agency are out to change that perception. Using massive stencils and some spray chalk, crosswalks all over the city were transformed into sheet music to promote upcoming concerts and attract a new, younger demographic.

Drive Agency is a full-service advertising agency in downtown St. Louis, MO, specializing in non-traditional advertising. At night, it's St. Louis' only commission-free art gallery that supports local and national artists.

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