Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Unicef - Donation Well - ambient, Singapore

"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."

Link to larger image

Commercials: 
Country: 
Ad type: 
 

Friends of the Earth Korea (KFEM) - you reap what you sow - ambient, Korea

At the risk of making Adland even more attractive to those odd environmental spammers who sign up just to add comments about their world-saving products (hint guys, those messages are never seen by anyone but me, quit wasting your time) - here's yet another campaign to educate us on how the pollution we spew will come back to bite us in the ass. Or lungs. For a nice change of poster-pace, this painted directly on to a wall (click the image for more and bigger photos).

Ad type: 
Commercials: 
 

Dexter is back and now bloodier than ever, Guerilla campaign Portugal

Torke in Lisboa (yeah yeah, Lisbon - Lisboa sounds cooler though) stabbed people in the back, drenched toilets in blood and generally squicked people out with their new Dexter Guerilla stunts campaign.
(link to larger case image)

Commercials: 
Country: 
Ad type: 
 

Korea Animal Protection Society - pull to release, Korea


This little train and bus ad stunt comes from Ogilvy & Mather Korea, Seoul. The goal of these ad inserts was to encourage people to raise funds towards releasing caged animals back to their natural habitat.

Ad type: 
Commercials: 
 

SustaiN - Giant marijuana joint , ambient New Zealand


To really make the point that SustaiN fertilises better than any other, KingSt built a giant marijuana joint right across from the main gate to the New Zealand National Agricultural Fieldays. Cows said moo-huh?

Ad type: 
Commercials: 
 

Jealous Lovers Productions - Jealous lovers attack - ambient, New Zealand

To promote a new production company called "Jealous lovers", the jealous lovers targeted
four of New Zealands top creative directors. Or rather, their poor poor vehicles.

Ad type: 
Commercials: 
 

WWF - Glowing sticker - ambient, Philippines


From BBDO Guerrero Ortega comes this sticker that glows in the dark.
As part of their campaign against global warming, the World Wildlife Fund is working with filipino companies to help them become more energy efficient. Often it's the little things that add up, so these glow in the dark stickers were placed next to light switches in offices throughout Manila as a reminder of the importance of conserving energy.

Ad type: 
Commercials: 
 

WWF - Target practice - ambient, China


Located in the Bejing Fang Zhuang underground passage were these special WWF posters, that turned an innocent walkway into human target practice.
Over 9000 people walk through this passage every day, and the campaign was so succesful that the hallway was literally jammed with people as the gunshots echoed through the hall. AD agency: Ogilvy, Bejing.

Ad type: 
Commercials: 
 

Western Union - Supermarket Checkout - ambient, Hong Kong.


ad agency: publicis Worldwide - Hong Kong.

Ad type: 
Commercials: 
 

Nationalencyklopedin; All you need to know ambient, Sweden

Forsman and Bodenfors campaign for"Nationalencyklopedin, All you need to know" (The National Encyclopedia) appeared on nearly everything they could find.

Each piece has body copy explaining what it is. The one below reads: POSTER - and describes what a poster is.

Ad type: 
Commercials: 

Pages

Top