Ambient & Guerrilla

 
 

Ambient or Guerilla ads

 

Jameson Irish Whiskey - Pub Paintings - (2012)

Here's quite the clever bar ad creep that just nabbed a Bronze at the one show which means that yes, you will very likely see this in Cannes this year. TBWA\Chiat\Day New York have tried before, and not quite reached Cannes quality limits but like a good whisky this campaign is maturing, and personally I think that "Pub paintings" has a chance at some lion-action.

Spot McSorley's old Ale house among the bars, the paintings fit right in there.

See also The Hawk of Achill.

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NYT battle - Real Life game - NYT.fi

NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.

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Ben and Jerry Street art - Dublin is made of ice-cream

Ben and Jerry's Ireland introduced their new Core flavour Karamel Sutra to Dublin via this installation where a giant spoon dug into Dublin's core to find said ice-cream. To create this, Ben & Jerry teamed up with street art activist Will St Leger and built this punny "good to the core" moment in Dublin’s city centre.

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Graham Fink with shedloads of awards
John Hegarty - with Paul Smith suit!
Lord Bell
Justin Tindall
Johnny Hornby
Jeremy Bullmore
 

the IPA made Adland Lego figures, collect them all!

Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.

The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.

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Anton Berg - The Generous Store. No cash or credit cards, just good deeds.

Imagine a store where you don't pay with money, but instead with good deeds. Go on. Close your eyes. It's full of chocolate isn't it?

Yep the recent Anton Berg pop-up store, a.k.a the generous store, where you can not pay with money. Chocolate so good money can't buy it, anyone?

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Doritos giant vending machine stage at #sxsw

Oh wait, hold up. Something happened at SXSW that we should take note of,. The giant Doritos vending machine.

This weekend’s SXSW Music Festival featured a special stage that was a giant Doritos Vending Machine as part of Doritos launch of their new “Jacked” chip. The machine, created by Goodby, Silverstein and Partners, was 50 times larger than a typical vending machine, totaling six stories. The machine featured real bags of Doritos with giant chips in them. At the lowest level of the machine was a stage.
The stage saw several performers over the weekend, including a kick-off with Snoop Dogg and several other musical performances.

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Choko la - the candy wrapper business card , yum.

Cosmic Kitchens owns Choko la, New Delhi's premium chocolate chain. What better way to tell people what their number is than by the candy wrapper business card ?

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weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

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Head2Head Shop - rebranded businesscards also serve as roach filters

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg.

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Panorama Hair Transit Ad

A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.

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