One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.
Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.
Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.
Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.
Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.
I bet they till furnish a few students homes. Well done.
How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
"Don't drink and drive"
Here's an interesting idea from Saatchi & Saatchi Dubai. The financial crisis in Dubai 2009 had many expats suddenly receiving pink slips and their debts mounting as they paychecks vanished. Fearing debt prison, expats fled the country, abandoning their fancy cars at the airport. Thousands of abandoned cars were collecting sand-dust, when Saatchi had the bright idea of using them as ad space instead. They turned it around: thousands of abandoned cars
as people left Dubai - because people were using the Metro instead.
The ubiquitous condo real estate advertising throughout the city of Toronto was the rather unlikely inspiration for this campaign for the Centre for Addiction and Mental Health (CAMH). It makes sense - CAMH is building a new kind of hospital-- the first of its kind in the world-- where being part of the community is part of the treatment. To alert the community of their new neighbor, CAMH welcomed themselves to the hood with condo-ads.
Look what color can do:
It can even give you free parking!
Free parking in Eilat, the country's #1 tourist city,
sponsored by Israel's largest paint retailer
As part of its "Color Month" campaign, paint retailer Tambour
sponsored free parking on Eilat's "Hotel Boulevard"
The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,
painting the sidewalk borders in all the colors of the rainbow.
Anyone parking on a color got to park for free.
Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign
and cut the ribbon opposite one of the boulevard's main hotels.
In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.
These demons appeared if you viewed the source code of popular sites that gamers read - actually running as hidden ads in IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg, how cute is that? But wait, it gets better, if you read them you'll find the link http://hellisnigh.com/ and a bunch of stuff like password5:unbaptized that will help you unlock an "earthly reward", such as posters, wallpapers and other downloadable goodies. The ASCII demon ad campaign is still running, check the websites source for more (the passwords are different at each site).
So you wake up Sunday morning, and see the contents of last night's pants
pockets strewn about - keys, a piece of lint, wallet, 37 cents in
change, and a crumpled napkin with a scrawled phone number on it.
Whose number is that? Where were you? You have no clue. Don't you hate
when that happens? If you'd gone to 3 Bar and Grill in Arlington, VA,
you wouldn't have to ask these questions. These handy napkins come
already printed with space for a name and phone number, and tell you
exactly where the encounter happened. So no matter how fuzzy your
memories of the night before, it's all right there for you, courtesy
of 3 Bar and Grill.
The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.
You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?
Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)
Here is our blood.
It was once thought that creativity was an indefinable concept, but research showed that it is a natural activity in influencing genetic, environmental and haphazard. It's stable, durable and unique to each human being. So you want to share our DNA, so that this coming year we have at your side.
Come to bleed for you.
You choose, clone or account with us.
Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.
Advertised brand: FORMA TOTAL GYM
Advert title(s): Shape your body: Man, Woman
Advertising Agency (Name, City, Country): Artplan, Rio de Janeiro, Brazil
Agency website: http://www.artplan.com.br
Creative Director: Roberto Vilhena
Take the stars home with you
To position HOT as the cable TV network with the best shows and the hottest stars,
BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard,
onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm:
the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.
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