Ambient & Guerrilla


Ambient or Guerilla ads


Porteur Bike sale

Porteur is a new bicycle brand that has a one-for-one scheme, kind of like Tom's shoes. Buy a bike and they'll donate one. In order to promote their 10% sale, they decided to run the ad where cyclists were sure to see it: On the street. Made from water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Clever use of a timely 10% discount. Because when the ads disappear so does the sale.

Fair enough. But what happens if it doesn't rain or snow in Stockholm for a bit? I realize this is impossible in spring there, but if we pretended climate change hit the land of Vikings, when's the official sale end?


Helsinki Region Transport Fact Campaign

More from the Helsinki Region Transport, urging you to take public transportation rather than drive.

OKay I'm down with public transportation. But only if it's in a lovely tilt-shift art direction world.


The Tutor Crowd corrects graffiti & street slogans saving us from bad grammar is the tumblr where all the helpful street graffiti tutoring has been collected for your enjoyment. You see, people who vandalize walls usually don't have the best grasp on spelling and grammar. They'll write slogans like "Less Boats, More Fish" (Oh wait, that was greenpeace), and forget where the apostrophe goes despite Bob the angry flower's helpful guide. So The Tutor Crowd, which is a website that helps you find tutors, have made this clever campaign to alert yobs out there of their services. Cheap on media?


Jaison Greene / Urban Detox - ads on toilet paper.

We told you about Star Toilet Paper, in "Just what you've always wanted: ads to wipe your bum with". Seems this client and that ad-media is a match made in a seedy stall somewhere. The creatives explain:

"The Detox Authority, Jaison Greene, is here to whip your shit into shape--literally."

Wait, what? No he's not. Not literally, unless his job is toi actually take a cat o' nine tails to a pile of my fecal matter. I'm so grossed out now, I don't even.

Jaison Greene is the Detox Authority of New York City, the problem was nobody knew him. So we decided to make an introduction when people would need it most; while on a public toilet regretting their New Year’s Eve bender.


Giant Hobbit themed carousel the latest in Hobbit crazyness in New Zealand

New Zealand is going Hobbit crazy. Not just Air New Zealand who made their new Safety Feature film all Hobbit themed, but all of New Zealand. First, when you land at the airport you will be greeted by a very large Hobbit themed baggage carousel. Then you'll find a giant Gollum, marching dwarves and a giant Gandalf sculpture.


Toyota: protect what's behind you

Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.

The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.

Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."

Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.

Nice one, guys.


DBS Bank Ltd / DriveShield - Expect the unexpected / Halved car - (2012)

Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?


Angry birds invade China via McDonald's & TBWA

Angry birds have invaded China by way of McDonald's. A special location-based campaign created by TBWA\ Shanghai in collaboration with Rovio allows game-players who visit McDonald's to unlock special hidden game modes and get free Power-Ups. Oh Finland, once you sold tyres all over the world, then cutting edge cellphones, and now you're the king of smart-phone games.

The location-based campaign is available to the millions of Angry Birds fans on iOS devices in China and serves as an invitation to others to join in and download the game.


Mister Imagine's Toy Store allows imaginations to run wild by selling only plain cardboard boxes.

Welcome to Mister Imagine's Toy Store, where you'll find a giant castle, a music area, birdhouses, weather clouds, hot air balloons, and much more – all made out of cardboard. Oh, and that cardboard, those plain boxes - all for sale of course. The staff hosts workshops on how to create masterpieces out of ordinary cardboard. There's an augmented reality station in the store, where kids can hold up their bland boxes to the computer screen, and it will turn that box into a toy in the kids hands just to jump-start their imaginations. It's a car! It's a fort! It's a plane! It's Schrödinger's cat! Because we all remember how babies played with the box the expensive toy we bought came in, instead of with the toy.


"Vote like an adult, then whine like a baby" - PSA wants you to vote

Real complainers VOTE is the basic idea of the PSA from Third Street. The fantastic looking downladable posters forgoes the "you can't complain if you don't vote" truth, and explores the inverse, that if you do vote, then boy-oh-boy can you ever complain. In lovely looking layout and with cuss-words to boot.