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Ambient & Guerrilla

 

Ambient or Guerilla ads

Hopahari WEE escalator
 

Hopa Hari Amusement Park - Escalator ad - ambient, Brazil

"Have fun at Hopi Hari's rollercoaster." is what the sign says. The people on each step however are probably screaming WEEEEEEE! at the top of their lungs. ;)

Commercials: 
 

Verizon - the latest brand to go on a road trip

At the beginning of this month, Verizon launched a new campaign by Draft New York which uses the theme of three documentary filmmakers on a "road trip" asking people around the USA why they chose Verizon. Six TV ads and five radio spots cover the gamut of services offered by Verizon. In addition they've set up a microsite here.

 

Marching for meat - part two!

Hah! Here's an odd brainsync - hot on the heels of that Svea Kebab demonstration in Sweden come the meatylicious march.
Colman's are organising the World's biggest ever virtual march, to celebrate meat in all its rump-slapping gorgeousness.

 

The O.C. World on Latin American beaches

A guerrilla campaign for 3# season of The O.C series, created by Brazilian guerrilla agency Espalhe.

Commercials: 
 

Earth Day Advertising and Marketing

Well, it's Earth Day. So here's a quickie post of some promotions, marketing initiatives and advertising going on in honor of the day.

Starbucks in Canada will be giving away free coffee if you bring in your own mug today.

Owens Corning, makers of insulation products, promotes their mascot, the Pink Panther, to CEO and gives him a blog about engery efficiency. (funny bit at the end of the press release-"The color PINK is a registered trademark of Owens Corning".)

The International Fund for Animal Welfare is launching a new campaign to protect endangered whales, that will include TV spots and billboards.

GM is running special advertising to drive people to the Live Green Go Yellow site to promote their E85 alternative fuel campaign, as well as participating in events and activities around the US.

Head&Shoulders escalator
 

Head & Shoulders - Easy to Comb / Escalator ad - Argentina

Leo Burnett, Argentina demonstrate - with an escalator - how easy your hair is to comb after using Head&Shoulders. Okay. That's pretty cute. Bonus trivia: In Argentina an escalator is called escalera.

Commercials: 
 

Adicolor goes global

Idealogue created an idea for podcast commercials for adicolor. Seven color-themed films in total will each be directed by well-known directors. The first film released was White, (r255g255b255) in which Jenna Jameson bashed the crap out of a Whack-A-Mole machine. It was directed by Tronic. This past week the second film Green (r006g146b071) was released, directed by Happy, which tells the tale of the Finkles and the Gladstones celebration the end of the nuclear winter.

The remaining directors include: Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, and Charlie White. The rest of the flims have the following release dates: Pink (r243g197b208), April 12; Blue (r023g075b158), April 19; Red (r213g037b053), April 26; Yellow (r254g245b60), May 3; Black (r000g000b000) May 10. The urls for those unreleased spots will also carry on the theme of RGB, which is a very nice touch. The colors relate to the original markers that were sold with the adicolor back in 1983.

 

McDonald's wants you on its packaging

Last week, the MediaGuardian reported on McDonald's new global search for everyday folks to appear on their packaging. The company is seeking 25 brand "stars" who sum up its "I'm Lovin' it" ethos. Those selected will be flown to London for a photoshoot in August.

There is no advertising for this campaign, and instead is relying on WOM by internet communities. In applying for the opportunity to be a "brand star", McD's is asking people to tell them what they "love in life" and "how they live it" in 100 words or less, along with a picture.

 

Quicky ad breaks

Motley Fool informs us that NBC is trying "speed ads" this week on its USA Network. The experiement consists of a one minute commercial ad block with 2 :30 spots which so far Walgreen and Allstate have signed up for. The rest of the commerical breaks will be their usual 2-4 minutes in length. Here's a great point by the writer of the article:

On the other hand, I can't see just how effective this experiment might be. First off, there's the sheer fact that it lasts for only five days, during one program, which wasn't identified. If the experiment is deemed a success from this small piece of data and the practice becomes more widespread, I can imagine a few things that might infuriate viewers still more -- if the commercial breaks are shorter but more frequent, for example. As a Foolish colleague of mine commented earlier, the frequency of commercial breaks is already enough to make a lot of us feel just a bit ADD. Breaking up the story too many times for quickie breaks might rile up even more of the self-righteous indignation that many viewers already feel.

 

Live ads at the theater

Visit London has created a 3 minute "live ad" that will be presented for the first time tomorrow night during the evening performance of "Steptoe and Son In Murder at Oil Drum Lane" at the Comedy theater.

The ad will connect aspects of the city is is playin with those on offer in London, and will be supported by print and online. Each advert will feature a local celebrity or actor making a cameo appearance.

They claim this is a first, although last February, there was news of scripted "commercials" piloted at the Apollo in Victoria acted out by the cast of Saturday Night Fever for products including McDonald's, Heinz and Kellogg's during breaks in the performance.
update Check comments, the first interactive ad like this was done at least 13 years ago.

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