Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Bitter coffee war beans in NZ

The best part of waking up, is fresh ideas in your cup.

Commercials: 
 

Fiat Brazil puts cars before trains

Back in 2006 Andre Kirkelis & Luis Catapano did this crazy stunt for Fiat Palio at Leo Burnett Sao Paulo.

Commercials: 
 

What not to do...

www.rubberrepublic.com

Having delivered around 50 viral campaigns over the last five years, we've seen (and made) a fair few marketing mistakes on our way.

Based around this knowledge and know-how, we've developed a guide called "21 Common Mistakes" of what not to do when putting together a viral campaign.

These include:
2) Thinking that viral is about tits, ass and the "ick" factor
8) Thinking viral is just about the internet
12) Commissioning a campaign by saying "I want a game" or "I want a film"
13) Trying to do too much with a single execution
17) Numbers - getting your ROI metrics wrong

Because we've seen it all, and made a fair few of these mistakes ourselves, these should give the marketing community a good platform to improve the quality of virals around the net.
To download a .pdf of the full 21 Mistakes guide, click here

Hopahari WEE escalator
 

Hopa Hari Amusement Park - Escalator ad - ambient, Brazil

"Have fun at Hopi Hari's rollercoaster." is what the sign says. The people on each step however are probably screaming WEEEEEEE! at the top of their lungs. ;)

Commercials: 
 

Verizon - the latest brand to go on a road trip

At the beginning of this month, Verizon launched a new campaign by Draft New York which uses the theme of three documentary filmmakers on a "road trip" asking people around the USA why they chose Verizon. Six TV ads and five radio spots cover the gamut of services offered by Verizon. In addition they've set up a microsite here.

 

Marching for meat - part two!

Hah! Here's an odd brainsync - hot on the heels of that Svea Kebab demonstration in Sweden come the meatylicious march.
Colman's are organising the World's biggest ever virtual march, to celebrate meat in all its rump-slapping gorgeousness.

 

The O.C. World on Latin American beaches

A guerrilla campaign for 3# season of The O.C series, created by Brazilian guerrilla agency Espalhe.

Commercials: 
 

Earth Day Advertising and Marketing

Well, it's Earth Day. So here's a quickie post of some promotions, marketing initiatives and advertising going on in honor of the day.

Starbucks in Canada will be giving away free coffee if you bring in your own mug today.

Owens Corning, makers of insulation products, promotes their mascot, the Pink Panther, to CEO and gives him a blog about engery efficiency. (funny bit at the end of the press release-"The color PINK is a registered trademark of Owens Corning".)

The International Fund for Animal Welfare is launching a new campaign to protect endangered whales, that will include TV spots and billboards.

GM is running special advertising to drive people to the Live Green Go Yellow site to promote their E85 alternative fuel campaign, as well as participating in events and activities around the US.

Head&Shoulders escalator
 

Head & Shoulders - Easy to Comb / Escalator ad - Argentina

Leo Burnett, Argentina demonstrate - with an escalator - how easy your hair is to comb after using Head&Shoulders. Okay. That's pretty cute. Bonus trivia: In Argentina an escalator is called escalera.

Commercials: 
 

Adicolor goes global

Idealogue created an idea for podcast commercials for adicolor. Seven color-themed films in total will each be directed by well-known directors. The first film released was White, (r255g255b255) in which Jenna Jameson bashed the crap out of a Whack-A-Mole machine. It was directed by Tronic. This past week the second film Green (r006g146b071) was released, directed by Happy, which tells the tale of the Finkles and the Gladstones celebration the end of the nuclear winter.

The remaining directors include: Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, and Charlie White. The rest of the flims have the following release dates: Pink (r243g197b208), April 12; Blue (r023g075b158), April 19; Red (r213g037b053), April 26; Yellow (r254g245b60), May 3; Black (r000g000b000) May 10. The urls for those unreleased spots will also carry on the theme of RGB, which is a very nice touch. The colors relate to the original markers that were sold with the adicolor back in 1983.

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