Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Live ads at the theater

Visit London has created a 3 minute "live ad" that will be presented for the first time tomorrow night during the evening performance of "Steptoe and Son In Murder at Oil Drum Lane" at the Comedy theater.

The ad will connect aspects of the city is is playin with those on offer in London, and will be supported by print and online. Each advert will feature a local celebrity or actor making a cameo appearance.

They claim this is a first, although last February, there was news of scripted "commercials" piloted at the Apollo in Victoria acted out by the cast of Saturday Night Fever for products including McDonald's, Heinz and Kellogg's during breaks in the performance.
update Check comments, the first interactive ad like this was done at least 13 years ago.

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Who would you have a beer with?

The next phase of Anheuser-Busch campaign, which began during the 2006 Super Bowl asks, "If you could have a beer with anyone, who would it be?" Shot by Spike Lee the ads were created by DDB Chicago and produced by 40 Acres & A Mule Filmworks.

This is phase two of the Beer Institute campaign, which will highlight celebrities talking about which people they'd have a beer with if they could.

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Don't get stuck waiting

A new campaign that broke this week in Dubai uses well-dressed maniqueins to tout the regularity of Emirates Airlines flights to the UK. The campaign will also include press, radio and online.

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Volvo wants to inspire your senses

Last week Volvo introduced a logo overhaul by branding agency Bite. There aren't major changes but the "male" iron mark is more curved and has a thicker bevelled edge and the silver used was given a softer matt shade in an attempt to create a more luxurious feel.

And this week was the launch for the FEEL campaign for the new Volvo C70 in the UK. The FEEL campaign is "designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings."

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Xerox adds color to comic

Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph.

The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved.

Read on to see the ads.

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AXE peep hole

AXE might be the most fun client to work on in the middle east, judging by the crazy ideas they've done. Here's another example, this one was created by Ash Chagla and SM Ziyad at Lowe United Arab Emirates.

(more inside)

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The AXE mousepad stunt - not very clever after all.

We got that AXE mouse pad thing sent to us Wednesday night, you might have seen it already since most ad blogs already published the picture last week. It The tardyness of telling us about it reminded me a bit of high school, where my petite size would make me be picked last for basketball. That same lack of height ensured that the opposing team never saw me coming. ;)
But I digress, there's an interesting rationale behind the Axe "feel her up" mouse pad, read inside for the thoughts behind this rather risque ambient ad.

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Peroni Beer Pays Homage To "La Dolce Vita"

Peroni beer broke a :30 trailer ad during the Oscars on Sunday which pays homage to Federico Fellini's "La Dolce Vita", leading viewers to CinemaPeroni where you can view the full :210 film. Created by The Bank, Peroni Nastro Azzurro’s and SABMiller’s lead creative agency in the UK, the ad was shot in Cape Town and Rome in November 2005.
A $50 million global campaign for Peroni
that will run for 18 months in the UK, US, South Africa and Romania, and will eventually run in other territories.

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Sony's PSP Posters London

TBWALondon has created a series of 22 posters which have been up throughout London as of Feb 25th. These posters are part of the Do it Here project, aimed at showing off the features of the PSP.

Many gaming sites have been puzzled at the "white bits" poster. Is it a double entendre? Possibly. The line "Your girlfriend's white bits here" touts the ability to store photographs, so really it could be any thing from those pearly whites to knockers. Another ad reads "Strong language and scenes of a sexual nature here" to promote the movie-playing function.

Check out a collection of the ads on flickr

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3D and hangers for your concepts

Earlier this month UK 3D innovations company, Create 3D, produced the first 3D moving media campaign of its kind for Bacardi. Fallon London looked to Create 3D to provide a flat, single-colour graphic to fit ‘6 sheet’ poster units that would incorporate 3D effect and motion. They wanted the viewer to interact with the dancer and 'move' with the image. The poster character ‘responds’ by replaying at the same speed as the viewer. It is the first time that a flat poster has provided 3D viewing and motion in the same image.

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