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Ambient & Guerrilla

 

Ambient or Guerilla ads

 

The GameKillers goes from show to ad campaign

The GameKillers, a reality-based hour long special which first aired Feb 6th on MTV, was produced by advertising agency BBH Bartle Bogle Hegarty and production company @radical.media for AXE Dry. It is a step into the realm of branded entertainment for Unilever's brand and thankfully a step away from the "pit" ad campaign. It was also used as the launching pad for the latest ad campaign which just began airing.

 

Schweppes fountains of effervescence

A new ambient campaign by Duval Guillaume Antwerp for Schweppes will be taking over fountains through European cities in countries such as Germany, Switzerland, Sweden and Norway to illustrate the effervescence of the product.

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Guerilla campaign with holes in it

Actually that's not fair, the guerilla campaign created by Duval Guillaume in Brussels for the Overpoort Bowl doesn't have holes in it - rather it is holes. Three of 'em! Stuck as a sticker on any round object it instantly turns helmets or salad heads into bowling balls.

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Project Hello now aired on Fuel TV

The 15-second PSAs from Project Hello are currently airing on FUEL TV and will roll out on other cable channels this spring. The PSAs were independently shot in Miami and in Los Angeles by commercial directors Nelson Cabrera and T.G. Herrington respectively, and use a mixture of film and digital video. The idea was to capture people who live on the streets, many of which that look like your average citizen, in their element. The long, dramatic pauses, and silence interrupt the typically busy broadcast media and force the viewer to take a closer look at the human looking back at them and the oversized nametag sign they are holding.

When we shone the spotlight on 86 the onions Chad Rea said " I'm also very proud of our own philanthropic initiative Project Hello. It just feels good to do good. "


Project Hello - Errol - (2004) 0:15 (USA)

Super adgrunts click to view.

 

XBox 360 advert has easter egg

Apparently in the new XBox 360 spot airing in the UK, there is a hidden easter egg. By pressing the red interactive button on their digital remote, viewers are presented with a high-energy and fast- paced video that reveals the games and features of the new Xbox 360.

Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs nationally on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.

Stephen McGill, Head of Marketing for Xbox UK, says: "In this instance the medium of digital TV has given us a fantastic opportunity to show the world of Xbox 360 and be able to excite and engage a traditionally exclusive audience. Weapon7's idea is inspired from the core gaming audience and is a truly innovative way to add an extra element of engagement and talkability."

"This commercial is the first in DiTV to allow viewers to play with the advertising," says Steven Hess, managing partner of Weapon7. "For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets."

The linked article also has tips for finding the easter eggs.

 

durex guerilla action

To promote Durex condoms with ribs or with knobs, in some cities in Belgium condoms were painted on paving stones with the according pattern.

Great advertising and a very simple, yet effective idea!

Credit: McCann Erickson, Belgium

check it out here

 

JWT makes an ad out of classified ads

As part of JWT's Don't drink and drive campaign they are running ads in AutoTrader through January which look like regular car adverts, until one takes a closer look.

One ad for a Vauxhall Astra 1.7D Turbo shows the car as it would normally look in a typical ad, but with a man hanging out of the windscreen, apparently dead.

The copy reads: "ABS, power steering and driver's airbag. But nothing to stop passenger hurtling through windscreen after driver had spent a couple of hours in pub. Don't drink and drive. AutoTrader."

Another ad shows a boy lying on the ground in front of a car after a "lady owner who, after a few sherries, knocked down and killed a boy playing outside his home".

In another creative, an ad features a shot of a Ford Fiesta up against a lamppost with the words: "60,000 miles, central locking, new alloys, new radio/CD player, all a complete write-off after the young driver had a few cocktails, drove into a lamppost and killed herself outright".

Creatives on the campaign include Simon Horton (AD), Hanna Ford (CW), and Adam Hinton (Photographer).

 

Holiday bribes from agencies, Rocket Surgery gives away ipod Nano

It's that time of year when all those darn fruit baskets with wine bottles in them invade our offices - but some do put in an effort and try to make great gifts.

Commercials: 
 

Åkestam.holst turn building into speakers

Åkestam.Holst in Sweden turned a building in Stockholm into a giant speaker to advertise their Hi-Fi client "Pause", which just happens to be located in that same building. Clever.


Tagline: Extraordinary powerful store

Commercials: 
 

WaMu launches road-tour with Guinness Book world Record!

Washington Mutual tagged the Wexley School for Girls to create an approachable, engaging presentation that would intrigue first-time mortgage seekers and make them feel comfortable with the idea of a first house.
(read more fo mo')

Commercials: 

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