Apparently in the new XBox 360 spot airing in the UK, there is a hidden easter egg. By pressing the red interactive button on their digital remote, viewers are presented with a high-energy and fast- paced video that reveals the games and features of the new Xbox 360.
Leading DiTV agency Weapon7, in collaboration with digital agency AKQA, has created the interactive launch campaign for Microsoft's Xbox 360. The initiative airs nationally on Sky on the 22nd of December and will run for a month. The spot can be accessed through four different commercials and the Sky a-z.
Stephen McGill, Head of Marketing for Xbox UK, says: "In this instance the medium of digital TV has given us a fantastic opportunity to show the world of Xbox 360 and be able to excite and engage a traditionally exclusive audience. Weapon7's idea is inspired from the core gaming audience and is a truly innovative way to add an extra element of engagement and talkability."
"This commercial is the first in DiTV to allow viewers to play with the advertising," says Steven Hess, managing partner of Weapon7. "For those who choose to go deeper into the ad, they will discover that there is more to it than meets the eye. However, we're not giving away any secrets."
The linked article also has tips for finding the easter eggs.