Ambient & Guerrilla

 

Ambient or Guerilla ads

 

WaMu launches road-tour with Guinness Book world Record!

Washington Mutual tagged the Wexley School for Girls to create an approachable, engaging presentation that would intrigue first-time mortgage seekers and make them feel comfortable with the idea of a first house.

(read more fo mo')

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Starbucks red cup -live!

Starbucks continues to play with the red cup that they conceived of last year. Now the red cup stuck on the roof of a car goes live.

thomashawk.com has the picture, as they witnesssed the red car with the red cup on top and a smiling Starbucks guy in it on the Embarcadero in San Francisco yesterday.
When Thomas tried to alert the gentleman to the fact that he had forgotten his cup on the roof of his car, the man just smiled and said "I know, Happy Holiday's from Starbucks!". Dang! He was suckered into one of those... what should we call actor-based interactive ad-stunts like these? Davis who tips us says: "This may be a good way to attract attention, but I'm not sure if everyone appreciates being fooled by Starbucks."

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Situation Stockholm Magazine

This is not my work but I think it's cool!

Situation Stockholm.

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Virgin viral game - spot the band names.

Virgin has a contest to promote their new online digital music service - see Virgin game at Heavy.com for the ad, which - ironically - has an ad running before it. Ground Zero created the ad which has no less than 74 band names hidden in it. Yes, seventy-four. I think I spotted five so far. Augh! This is tough!

To save you the trouble of loading it over at at heavy.com, just read more to see the ad without the virtual magnifying glass right here.

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Push The Button - playing sink the battleship for real.

Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).

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Light Graffiti in Atlanta

MSN recently created a website in conjunction with Sprite — it’s called "The Wall".

Then, MSN hired a Seattle agency known as the Wexley School for Girls to help them launch the website in a loud way, on the ground, guerilla style, in Atlanta where Sprite (aka Coca-Cola) is headquartered.

Wexley held a design contest, received entries from all over, selected 3 winners, created gobo’s with the artwork on them, and "tagged" the city using high-powered light projectors, throwing artwork randomly all over town.

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Nordstrom to unveil own broadband video channel

On Monday, Nordstrom will unveil a broadband video channel as part of their overall marketing initiative at Nordstrom Silversceen. Developed by Fallon Minneapolis and using Maven Networks' broadband video technology, Nordstrom will broadcast new content to the Silverscreen channel on customers' desktops about once a month.

Nordstrom customers will be invited, via email, to download Nordstrom Silverscreen(TM). The broadband media channel will premiere a first-ever video remix featuring The Go-Go's Our Lips are Sealed, directed by Olivier Gondry, executive produced by Michel Gondry and with music remixed by FatBoy Slim. In the video, new footage showing women in Nordstrom merchandise is blended with the original Go-Go's footage. The interactive media application sends HD-quality, full-screen broadband video direct to customers' PCs where they can shop merchandise from the video by clicking through to Nordstrom.com. In the Nordstrom Silverscreen(TM) "mixing room," customers can also create a new personalized remix of the song by mixing and matching clothes on a mannequin.

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Family Guy "Stewie" Branded Desktop Application

Fox Home Video and AdTools have released a screenmate communicator to promote the release of "Stewie Griffin: The Untold Story". This branded desktop application (BDA) includes songs, sounds, video clips, a trivia game and Stewie himself appearing both inside the application interface, and wandering free on the user's desktop. An innovative soundboard lets the user assemble and send customized Stewie messages to their friends.

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Don't squirt my Kaboose!

Kaboose Inc, the world's leading independent online media destination for kids has partnered up with H.J. Heinz Company to help launch Silly Squirts(tm).

In the deal, Kaboose gets label space on millions of Heinz-base brand and Silly Squirts(tm) bottles, and in turn Heinz gets an interactive Heinz micro-site within Kaboose.com.

"Kaboose is very excited" said Jonathan Graff, President of Kaboose.
Ok sorry people I can't write any more about this without giggling myself to death like Beavis. Someone please get my mind out of the gutter but the squirty kaboose pun-temptations are getting to be a bit much for me. ;)

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Parasitic advertising?

Interesting... This photoset on flickr shows logo-sponsored insects as an experimental photo series concept. What next? "Just do it" bouncing beans?

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