Ambient & Guerrilla

 

Ambient or Guerilla ads

 

durex guerilla action

To promote Durex condoms with ribs or with knobs, in some cities in Belgium condoms were painted on paving stones with the according pattern.

Great advertising and a very simple, yet effective idea!

Credit: McCann Erickson, Belgium

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JWT makes an ad out of classified ads

As part of JWT's Don't drink and drive campaign they are running ads in AutoTrader through January which look like regular car adverts, until one takes a closer look.

One ad for a Vauxhall Astra 1.7D Turbo shows the car as it would normally look in a typical ad, but with a man hanging out of the windscreen, apparently dead.

The copy reads: "ABS, power steering and driver's airbag. But nothing to stop passenger hurtling through windscreen after driver had spent a couple of hours in pub. Don't drink and drive. AutoTrader."

Another ad shows a boy lying on the ground in front of a car after a "lady owner who, after a few sherries, knocked down and killed a boy playing outside his home".

In another creative, an ad features a shot of a Ford Fiesta up against a lamppost with the words: "60,000 miles, central locking, new alloys, new radio/CD player, all a complete write-off after the young driver had a few cocktails, drove into a lamppost and killed herself outright".

Creatives on the campaign include Simon Horton (AD), Hanna Ford (CW), and Adam Hinton (Photographer).

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Holiday bribes from agencies, Rocket Surgery gives away ipod Nano

It's that time of year when all those darn fruit baskets with wine bottles in them invade our offices - but some do put in an effort and try to make great gifts. Caffeinated, Grant Sanders freelance agency put together a gift-wrap for his client Rocket Surgery, who wisely chose to give away the new sexy ipod nano. Man i wish I was on the recipients list!


read more to see all four....

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Åkestam.holst turn building into speakers

Åkestam.Holst in Sweden turned a building in Stockholm into a giant speaker to advertise their Hi-Fi client "Pause", which just happens to be located in that same building. Clever.

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WaMu launches road-tour with Guinness Book world Record!

Washington Mutual tagged the Wexley School for Girls to create an approachable, engaging presentation that would intrigue first-time mortgage seekers and make them feel comfortable with the idea of a first house.

(read more fo mo')

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Starbucks red cup -live!

Starbucks continues to play with the red cup that they conceived of last year. Now the red cup stuck on the roof of a car goes live.

thomashawk.com has the picture, as they witnesssed the red car with the red cup on top and a smiling Starbucks guy in it on the Embarcadero in San Francisco yesterday.
When Thomas tried to alert the gentleman to the fact that he had forgotten his cup on the roof of his car, the man just smiled and said "I know, Happy Holiday's from Starbucks!". Dang! He was suckered into one of those... what should we call actor-based interactive ad-stunts like these? Davis who tips us says: "This may be a good way to attract attention, but I'm not sure if everyone appreciates being fooled by Starbucks."

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Situation Stockholm Magazine

This is not my work but I think it's cool!

Situation Stockholm.

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Virgin viral game - spot the band names.

Virgin has a contest to promote their new online digital music service - see Virgin game at Heavy.com for the ad, which - ironically - has an ad running before it. Ground Zero created the ad which has no less than 74 band names hidden in it. Yes, seventy-four. I think I spotted five so far. Augh! This is tough!

To save you the trouble of loading it over at at heavy.com, just read more to see the ad without the virtual magnifying glass right here.

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Push The Button - playing sink the battleship for real.

Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the ‘virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).
Down in New Zealand the nutters at TOUCH/CAST actually came up with an idea that included sinking a battlesip the old fashioned way - with one hell of an explosion! An SMS version of the game battleship, with the objective being to locate the “virtual’ former HMNZS Wellington (F69). The overall winner would have the honor to single-handedly push the button to trigger explosions that would sink the real F69 - read more to see the event (quicktime).

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Light Graffiti in Atlanta

MSN recently created a website in conjunction with Sprite — it’s called "The Wall".

Then, MSN hired a Seattle agency known as the Wexley School for Girls to help them launch the website in a loud way, on the ground, guerilla style, in Atlanta where Sprite (aka Coca-Cola) is headquartered.

Wexley held a design contest, received entries from all over, selected 3 winners, created gobo’s with the artwork on them, and "tagged" the city using high-powered light projectors, throwing artwork randomly all over town.

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