Right now in Berlin, from the of 9th September until 7th October, Virgin Express is running the worlds longest outdoor billboard, no less than 1100 meters! The ad stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten.
Ambient & Guerrilla
Ambient or Guerilla ads
Marketing Alternatif alerts us to yet another version of street people carrying ads in exchange for food, adgrunts will recall that pizza schmizza did this in San Francisco back in 2003, and the Sisterhood Augustinessen in Amsterdam offered 'advertising coats' to homeless people last winter, and most recently GoGorilla used a "bum" to advertise their media buying tact
Bitfall is a waterfall that displays images by changing the sizes of the water drops it drops. They are currently having a huge boost of traffic, which their internet host didn't much like, due to curious onlookers like myself so the images and german descriptions can be found here right now, but the ubercool Quicktime videos are offline at the moment. Still, this is so neat I wonder when it'll be used as actual ad 'water' posters to sell us Perrier. ;) File under very cool.
The caramel coloured chateau casino on the web so good at getting press for nothing has apparently run out of morons.... Sorry foreheads, boobs and other limbs, as they are now painting their domain name on cows in Florida.
As usual the mainstream press that can't bother researching anything these days are hailing their old shit as something groundbreaking and new regurgitating everything straight from the palaces press release.
Just to give you an idea of how old exactly this painting on cows thing is, lets take a trip down moo-memory lane shall we? (read more pals, all the fun begins after the jump)
"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.
However, following a complaint by a member of public, Tandridge District Council ordered Unilever to remove the ad or face prosecution.
The ad was a part of the "Spray more, get more" campaign and also includes TV spots. This outdoor ad was scheduled to run from July 18th to August 14th.
Here is a photo of a billboard in the Ebisu subway station Japan. It appears that some advertising company was asked by a Tokyo distributor to do a special ad for Christmas for the Passion of the Christ DVD. Apparently nobody who was actually Christian got to review the ad before it was posted for thousands of people to see on their way home for Christmas Eve.
All credit to Josh who created the jjnotablog and took the pic.
The press release boasts; "First Live Billboard Launches in Times Square: Famous for Breaking New Ground in Advertising, Calvin Klein's ck one Fragrance Will Launch First-Ever Live Billboard in Times Square, NY July 19" and continues it's chest thumping with "Calvin Klein first took over Times Square and set the world abuzz in 1992 with a giant billboard featuring underwear-clad Mark Wahlberg." Gak. Didn't care then, don't care now.
Nissan decided to have some fun when they sponsored the Sandstation event in Berlin, so they trucked in several tonnes of sand and had an artist build sand-Nissans in it. The result, eye-catching branding, I guess.
RFSU (the Swedish national group for sex information) have launched a new campaign, this one aims to battle homophobia.