Ambient & Guerrilla


Ambient or Guerilla ads


Nordstrom to unveil own broadband video channel

On Monday, Nordstrom will unveil a broadband video channel as part of their overall marketing initiative at Nordstrom Silversceen. Developed by Fallon Minneapolis and using Maven Networks' broadband video technology, Nordstrom will broadcast new content to the Silverscreen channel on customers' desktops about once a month.

Nordstrom customers will be invited, via email, to download Nordstrom Silverscreen(TM). The broadband media channel will premiere a first-ever video remix featuring The Go-Go's Our Lips are Sealed, directed by Olivier Gondry, executive produced by Michel Gondry and with music remixed by FatBoy Slim. In the video, new footage showing women in Nordstrom merchandise is blended with the original Go-Go's footage. The interactive media application sends HD-quality, full-screen broadband video direct to customers' PCs where they can shop merchandise from the video by clicking through to In the Nordstrom Silverscreen(TM) "mixing room," customers can also create a new personalized remix of the song by mixing and matching clothes on a mannequin.


Family Guy "Stewie" Branded Desktop Application

Fox Home Video and AdTools have released a screenmate communicator to promote the release of "Stewie Griffin: The Untold Story". This branded desktop application (BDA) includes songs, sounds, video clips, a trivia game and Stewie himself appearing both inside the application interface, and wandering free on the user's desktop. An innovative soundboard lets the user assemble and send customized Stewie messages to their friends.


Parasitic advertising?

Interesting... This photoset on flickr shows logo-sponsored insects as an experimental photo series concept. What next? "Just do it" bouncing beans?


Edible direct mail tempts customers to tapas bar

To tempt people to resturant Tres in Gothenburg, Miami served vacuum packed Serrano ham as DM in peoples mailboxes.
"We wanted to do something different, something that made people stop and take notice, that's rather unusual in our business" says David Lyckdal restaurateur of the Spanish bar Tres. Having a slice of vacuum packed Serrano ham arriving with the mail instead of the usual "you may already be a winner.." crap, is indeed rather different. (read more to see DM piece).


Mitsubishi Motors sells cars with that 'new car smell' in Sweden.

Mitsubishi Motors has teamed up with Miami advertising hot shop to sell their cars with a decidedly different tactic.


Duracell - Escalator keeps going and going - ambient, Malaysia

Ha ha ha, this is a funny branding exercise - the battery that keeps the escalators running and running and running and running and yeah yeah, we get it - Duracell's last forever. Except in my digital camera where they die after using the flash ten times.


Worlds longest billboard in Berlin

Right now in Berlin, from the of 9th September until 7th October, Virgin Express is running the worlds longest outdoor billboard, no less than 1100 meters! The ad stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten.



Marketing Alternatif alerts us to yet another version of street people carrying ads in exchange for food, adgrunts will recall that pizza schmizza did this in San Francisco back in 2003, and the Sisterhood Augustinessen in Amsterdam offered 'advertising coats' to homeless people last winter, and most recently GoGorilla used a "bum" to advertise their media buying tact


Water drop posters - BitFall

Bitfall is a waterfall that displays images by changing the sizes of the water drops it drops. They are currently having a huge boost of traffic, which their internet host didn't much like, due to curious onlookers like myself so the images and german descriptions can be found here right now, but the ubercool Quicktime videos are offline at the moment. Still, this is so neat I wonder when it'll be used as actual ad 'water' posters to sell us Perrier. ;) File under very cool.


Casino websites paints cows as moo-ving billboards

The caramel coloured chateau casino on the web so good at getting press for nothing has apparently run out of morons.... Sorry foreheads, boobs and other limbs, as they are now painting their domain name on cows in Florida.
As usual the mainstream press that can't bother researching anything these days are hailing their old shit as something groundbreaking and new regurgitating everything straight from the palaces press release.

Just to give you an idea of how old exactly this painting on cows thing is, lets take a trip down moo-memory lane shall we? (read more pals, all the fun begins after the jump)