Ambient & Guerrilla


Ambient or Guerilla ads


The first live billboard in Times Square

The press release boasts; "First Live Billboard Launches in Times Square: Famous for Breaking New Ground in Advertising, Calvin Klein's ck one Fragrance Will Launch First-Ever Live Billboard in Times Square, NY July 19" and continues it's chest thumping with "Calvin Klein first took over Times Square and set the world abuzz in 1992 with a giant billboard featuring underwear-clad Mark Wahlberg." Gak. Didn't care then, don't care now.


Nissan - Sandstation Event / Sand ads

Nissan decided to have some fun when they sponsored the Sandstation event in Berlin, so they trucked in several tonnes of sand and had an artist build sand-Nissans in it. The result, eye-catching branding, I guess.


Queer cab campaign against homophobia

RFSU (the Swedish national group for sex information) have launched a new campaign, this one aims to battle homophobia.


French AIDS campaign has a sting.

The French AIDS prevention and information org, has come up with another scary poster campaign to remind people of the dangers of AIDS.

Their last campaign used dying super heroes, and the campaign back in 2002 starred a Dick-head (literally.)

Dick says: "Condoms are like a good bath, when you are inside, you don't want to get out"


New York Taxis get a New Look.

Purepartner by design is currently busy rebranding the old yellow taxicab of New York City, and giving a facelift to the entire Taxi and Limousine Commission. The new look is designed to make the 12,000+ NYC taxis more attractive, iconic and consistent in their appearance, and will provide a new set of revenue generating trademarks and copyrights for the City.


Amstel Ballen Bar: The Ballroom of Amstel beer

Dutch agency Doom & Dickson created a campaign for Amstel beer with balls.

The ball-room hostess.


Tanning taxis promote Nivea self-tanning in germany

Via TBWA blog Portugal we find this brilliant piece of visual interrupt going on down in Germany.


Come Together campaign for

Today PlanetOut Inc. and have unveiled a new campaign to create awareness and get people to visit The ads will appear on wallscapes, billboards, and transit shelters and in gay-focused print media in key markets including San Francisco, New York, Los Angeles and Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta and San Diego.


Thinking inside the box - 3M ads fill posters with real money.

3M recently completed an amazing poster-stunt in Vancouver, Canada. They prepped a bus shelter ad with a 3M product called Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof, and filled the postersite with lots of play money, and 500 real Canadian dollars for good measure.
After that they could just sit back and watch the mayhem.....


Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.