Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Worlds longest billboard in Berlin

Right now in Berlin, from the of 9th September until 7th October, Virgin Express is running the worlds longest outdoor billboard, no less than 1100 meters! The ad stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten.

Written in German of course, as copywriters there are blessed with a language that has words like Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz and could probably make a five word headline cover the entire 1100 meters without breaking a sweat. ;)

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Holographic ads

Forget posters. The possible new trend could be the holographic ad. According to AV Interactive40 Punch Tavern pubs in London and Central England are to be fitted with holographic displays showing advertising. Each pub is getting two ColorHolo screens by Colour Holographic as part of a trial. The screens can show upto 70 frames of video and are set off my motion detectors.

Colour Holographic has already created holographic ads for brands like Guinness, Nike, Cadbury's and Bailey's.

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Bumvertising

Marketing Alternatif alerts us to yet another version of street people carrying ads in exchange for food, adgrunts will recall that pizza schmizza did this in San Francisco back in 2003, and the Sisterhood Augustinessen in Amsterdam offered 'advertising coats' to homeless people last winter, and most recently GoGorilla used a "bum" to advertise their media buying tact

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Water drop posters - BitFall

Bitfall is a waterfall that displays images by changing the sizes of the water drops it drops. They are currently having a huge boost of traffic, which their internet host didn't much like, due to curious onlookers like myself so the images and german descriptions can be found here right now, but the ubercool Quicktime videos are offline at the moment. Still, this is so neat I wonder when it'll be used as actual ad 'water' posters to sell us Perrier. ;) File under very cool.
via smidigt.se

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Casino websites paints cows as moo-ving billboards

The caramel coloured chateau casino on the web so good at getting press for nothing has apparently run out of morons.... Sorry foreheads, boobs and other limbs, as they are now painting their domain name on cows in Florida.
As usual the mainstream press that can't bother researching anything these days are hailing their old shit as something groundbreaking and new regurgitating everything straight from the palaces press release.

Just to give you an idea of how old exactly this painting on cows thing is, lets take a trip down moo-memory lane shall we? (read more pals, all the fun begins after the jump)

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Affinity Petcare - Listen to your nose - ambient billboard, Germany

"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

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Unilever threatened to remove ad or face prosecution

Unilever, parent company for Lynx, has been forced to pull its ad from a field in the flight path of Gatwick Airport.

However, following a complaint by a member of public, Tandridge District Council ordered Unilever to remove the ad or face prosecution.

The ad was a part of the "Spray more, get more" campaign and also includes TV spots. This outdoor ad was scheduled to run from July 18th to August 14th.

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Bizarre Japanese "Passion of Christ" billboard.

http://jjnotablog.blogspot.com

Here is a photo of a billboard in the Ebisu subway station Japan. It appears that some advertising company was asked by a Tokyo distributor to do a special ad for Christmas for the Passion of the Christ DVD. Apparently nobody who was actually Christian got to review the ad before it was posted for thousands of people to see on their way home for Christmas Eve.

All credit to Josh who created the jjnotablog and took the pic.

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The first live billboard in Times Square

The press release boasts; "First Live Billboard Launches in Times Square: Famous for Breaking New Ground in Advertising, Calvin Klein's ck one Fragrance Will Launch First-Ever Live Billboard in Times Square, NY July 19" and continues it's chest thumping with "Calvin Klein first took over Times Square and set the world abuzz in 1992 with a giant billboard featuring underwear-clad Mark Wahlberg." Gak. Didn't care then, don't care now.

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The front page: what did yours look like?

Major news events have a way of hogging the front page of a newspaper and setting the tone, so what did your newspaper look like today? Brash, somber, bloody or as usual? Here is Politiken newspaper from Denmark leading with an image of the most London-like of all things, the suit-clad man (in July!) who is still clinging to his bloody rag of a newspaper. Collage of other front pages around the world inside.

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