Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Choko la - the candy wrapper business card , yum.

Cosmic Kitchens owns Choko la, New Delhi's premium chocolate chain. What better way to tell people what their number is than by the candy wrapper business card ?

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weeping house
 

AXA, a house weeps in Antwerp

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.

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Head2Head Shop - rebranded businesscards also serve as roach filters

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg.

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Panorama Hair Transit Ad

A mirrored ceiling ad for rapid transit trains to give follicly challenged commuters a panoramic view of their comb overs. The average Canadian takes 26 minutes to commute to work so that's plenty of time to look overhead and consider a receding hairline.

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Peugeot uses naked, cheating man to sell the 208

BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.

See it at www.letyourbodydrive.com.

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Hu Jintao & Barack Obama kissing
 

Benetton - Unhate - Kissing presidents, prime ministers and chancellors - (2011)

'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President

See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.

By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.

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Respons to the impossible brief: Palestinians & Israeli share blood

At Cannes in 2010, BBR Saatchi & Saatchi, Israel launched the impossible brief - a challenge to creative minds around the world to present ideas that would bring Palestinians and Israelis closer together.

The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?

Case study film:

روابط دم

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Speeders Beware – You Are on a Digital Billboard

From the people who brought you last year's innovative 3D illusion "Pavement Patty", Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched another unique preventable injury initiative in time for back to school. As parents and students gear up for back to school, Preventable, together with the BCAA Road Safety Foundation, the City of Surrey and City of Burnaby, is setting up a mobile digital billboard at select schools that will photograph speeding cars and post their photos on the billboard with the message "Before you rush through here, have a word with yourself."

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VISA - Crayfish Bus (attack) - Wellington On a Plate: Welly On a Plate

RUN FOR YOUR LIVES! Giant crayfish are clawing out of the earth from mile-deep catacombs and attacking our cities! This is revenge for that time when I poured wormwood-heavy absinth in the boiling water at our crayfish party isn't it? I thought the hallucinations would be cool not terrifying! Hold me, I'm scared!

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Be Super Ordinary

By taking the Fire Safety Audit on Facebook people are protecting their family and community, as well as helping the firefighters do their job. They deserved to be honoured. So all of them will have their face projected on a 3 metre high bronze statue with a digital face in the Sydney CBD.

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