www.JARisrael.org wanted to draw attention to the fact that too many people are eating on the street. So they did "trash can reviews" in the same way a food connoisseur writes a restaurant review. "Despite the perfect location, near quite a few restaurants, it was quite disappointing. The vegetable leftovers were miserable, and the portions were very small. It took me 15 minutes of digging and battling with stubborn empty cartons until I finally reached some real food....
Y&R South Africa created a bag of playing children in classic toy soldier green plastic. I like it.
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. UNICEF extract many of these children from combat and reintegrate them into society. Y&R Johannesburg's aim was to rally support for this programme.
Sending out a direct mailer that garners support for UNICEF’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities.
In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That's where these sobriety testing urinal ads come in.
"Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk."
I like it, perhaps I shall install an illustration like that in my loo and have all guests "stay within the lines..."
To demonstrate that new Brother’s ink printer A3 multifunction, the MFC-6890CDW, can print lots and lots without hiccup, the made the product advertised print it's own poster. Thusly, we now have seen the (likely first) advertising poster printed in A3 sheets alone.
Idea conceived and executed by Grey, Paris.
Take a good look guys, because this is one of the few times you'll see this new tech as an interesting feature in an ad, soon it will become old hat.
Adlist has been chatting about it, opining that it's great new tech ...but kinda douchey. @caff weighed in saying you could swap out the logo for playboy and it still would have worked just fine, and that hits the nail on the head on why I'm not in love with this ad (despite the ossom hight-tech-nerdy angle). It actually works better for Playboy, or anything else that serves to give you the whole picture, rather than a perfume which once upon a time had fun advertising telling you that it magically attracts ladies - even recycled cans had that effect on women. These days Axe has lost their tone of voice and just slap ladies in lingerie all over. I can't tell if its a Victoria Secret ad sometimes. ;)
Johnson & Johnson's Visine and JWT Sydney have made topical street stencil ads, after the recent dust Storms in Australia. For another topical dust storm ad, see the Wayside Chapel - Last night print ad.
(note - they're not spraying anything on the street, they are simply wiping really dusty pavements clean with a stencil and a sponge. Sans dirt, one can read the message)
McDonald's announces loud and clear that they bring you free coffee for a limited time. They're keeping hush about the part where they replaced the Folger's crystals with LSD crystal.
Bonus - The second ad in this series is a bus poster site filled with coffee beans that was gradually emptied out during a period of two weeks.
To promote a phone insurance, Vodaphone and McCann Erickson Romania hired professional pickpockets (I would have love to seen that want ad) to run around the city and pick peoples pockets. In reverse. What they did was drop little paper phones into peoples pockets and purses, alerting the unsuspecting punter to the ease with which a thief could grab their phone, and thus highlight the need for insuring it.
This Campaign Cost Nothing, created by The VIA Group for The Salvation Army, www.salvationarmydonate.org
Waaaaay back in time, in ad-puppy-school, somewhere back when dinosaurs roamed the earth I recall a classmate showed up to class with a drawing much like the first image shown here -though it was signed "Nike, Just Do It".
That as an idea, not so good. This as an idea much much better indeed. To garner attention for the Maximum Ride series about a group of kids who can fly, Colenso BBDO, Auckland, New Zealand created giant city-seen-from-above decals that allowed kids to get the visual impression of what it feels like to stand on the edge of a building and jump.
Move over assvertising, spankvertising, headvertising and pregverts and all those other body parts that we've used for advertising before - here comes backvertising, waxing in a message into a hairy back to demonstrate the effectiveness of those wax strips. I feel sorry for the poor dude. Rethink Vancouver tortured the fella and sent him out on the beaches to show the results. (and demonstrate the product on the brave)
Tank Design had some fun doing this for the client "Eksportutvalget For Fisk" (the wikipedia calls them world largest common cause advertising group, whose mission is to tout the goodness of Norwegian fish around the world)
In the setting of a outdoor summer music festival, specifically Bukta open air festival, they built these "your face here" photo stands, showing rock & fish with the URL godfisk.no on them, where festival goers could pose in their favorite iconic LP-cover. With fish. The Clash cover there cracks me up.
I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at [store]" at least ten times since the mid-nineties.
Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.
Girlfriend. Random house has published a step-by-step guide that helps you get the man you want - 150 ideas for dates, conversation and fun. You can diet, wax and workout. You can be the perfect date. You can learn all about how men work, what they are looking for in a relationship, and how to make sure the man you want sees you.
Or, you could just trap the guy using a sixpack of beer as bait.
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