Ambient & Guerrilla


Ambient or Guerilla ads


Come Together campaign for

Today PlanetOut Inc. and have unveiled a new campaign to create awareness and get people to visit The ads will appear on wallscapes, billboards, and transit shelters and in gay-focused print media in key markets including San Francisco, New York, Los Angeles and Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta and San Diego.


Thinking inside the box - 3M ads fill posters with real money.

3M recently completed an amazing poster-stunt in Vancouver, Canada. They prepped a bus shelter ad with a 3M product called Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof, and filled the postersite with lots of play money, and 500 real Canadian dollars for good measure.
After that they could just sit back and watch the mayhem.....


Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.


American Express interactive billboard in Belgium

Those who can read French or Dutch or are good language guessers may head over to where you'll find their latest billboard campaign hidden under the giant television set on the flash site.


'Scuse me, have you seen Carlsberg's passport?

New York-based communications agency Cossette Post, offspring from the Canadian Cossette, have cooked up a stunt involving passports. Party passports.

Picture getting into a cab in New York City and finding an orphaned passport in the back seat. What would you do? Open it of course.


Lowe Bull pulls Axe stunts in nightclubs

Lowe Bull in South Africa has taken Unilever's Axe (Lynx) off the TV screens and into the hot nightclubs. Like an Axe ad in real life, their stunt contains the usual ingredients of an Axe wearing man and women who suddenly can't control themselves.

The premise, their "unsuspecting" male model hangs out in a nightclub, drink in hand and a bag thrown over his shoulder, there is nothing out of the ordinary about the man... Until the Axe-gals pull up in their truck outside.....


iPodification posters might be most copied of 2004

So, I'm guilty of pushing poor Caffeinegoddess to publish the 2004 lists before everyone headed off for the holidays, knowing full well that only us diehard workaholics (hang on, that's all of us, right?) would be here during the days after Kwanzaa and before New years....


Orange lets you create and compete with paper films

Paper film festival is on the hunt for the next Steven Spielpaper - the site lets you create and compete with short paper animations. Several categories are up for grabs, Best Mobile Film category, Best Video Film and Best Photo Poster.


Firefox runs double page spread in NYT

Spread Firefox rallied thousands of fans and raised enough money in only ten days to buy a double page spread in the NYT. The sfx team announced today on their blog


In the interest of copyright - Duke law film competition

Copyright has nearly become the boogyman, in the interest of finding what gives, and what just is, Duke university actually had a little competition demonstrating some of the tensions between art and intellectual property law in the form of asking students to make create short films, doing just that. "contest(ants.. are) asked entrants to create short films demonstrating some of the tensions between art and intellectual property law"