Ambient & Guerrilla

 
 

Ambient or Guerilla ads

 

Amstel Ballen Bar: The Ballroom of Amstel beer

Dutch agency Doom & Dickson created a campaign for Amstel beer with balls.

The ball-room hostess.

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Tanning taxis promote Nivea self-tanning in germany

Via TBWA blog Portugal we find this brilliant piece of visual interrrupt going on down in Germany.
The normally beige and boring taxis have been re-painted with a tan to promote Niveas self-tanning spray. Clever idea from TBWA germany.

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Come Together

Today PlanetOut Inc. and Gay.com have unveiled a new campaign to create awareness and get people to visit Gay.com. The ads will appear on wallscapes, billboards, and transit shelters and in gay-focused print media in key markets including San Francisco, New York, Los Angeles and Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta and San Diego.

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Thinking inside the box - 3M ads fill posters with real money.

3M recently completed an amazing poster-stunt in Vancouver, Canada. They prepped a bus shelter ad with a 3M product called Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof, and filled the postersite with lots of play money, and 500 real Canadian dollars for good measure.
After that they could just sit back and watch the mayhem.....

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Nipple billboards erected in unusual places, introducing the ballboard

An unusual advertising spot for a local piercing shop in Rotterdam - the board behind the basket and the basket itself! Yes, it's the new ballboard.
These new baskets we're placed smack dab between a high-school and a mosque in the last week of 2004, the hoop has been replaced by a larger than life nipple close-up and piercing ring instead... Naturally locals began complaining immediately, attracting the local and national press attention as they covered it and soon the basket had to be removed. More bang for the buck as they say, a single clever basket-billboard bought more press attention than the new piercing shop Queen of rings could have imagined.

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American Express interactive billboard in Belgium

Those who can read French or Dutch or are good language guessers may head over to americanexpressblue.be where you'll find their latest billboard campaign hidden under the giant television set on the flash site.
You may upload an image of yourself and pals, that will appear on the interactive billboard which is on a streetcorner somewhere in Belgium. You can then watch it on the website via a live webcam, and once you have been on the board you get an image sent to you in the mail that you may pass on to pals. Playing on everyones wish for 15 minutes of fame one can have a lot of fun with this billboard, but please, don't send the goatse image.....

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'Scuse me, have you seen Carlsberg's passport?

New York-based communications agency Cossette Post, offspring from the Canadian Cossette, have cooked up a stunt involving passports. Party passports.

Picture getting into a cab in New York City and finding an orphaned passport in the back seat. What would you do? Open it of course.

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Lowe Bull pulls Axe stunts in nightclubs

Lowe Bull in South Africa has taken Unilever's Axe (Lynx) off the TV screens and into the hot nightclubs. Like an Axe ad in real life, their stunt contains the usual ingredients of an Axe wearing man and women who suddenly can't control themselves.

The premise, their "unsuspecting" male model hangs out in a nightclub, drink in hand and a bag thrown over his shoulder, there is nothing out of the ordinary about the man... Until the Axe-gals pull up in their truck outside.....

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iPodification posters might be most copied of 2004

So, I'm guilty of pushing poor Caffeinegoddess to publish the 2004 lists before everyone headed off for the holidays, knowing full well that only us diehard workaholics (hang on, that's all of us, right?) would be here during the days after Kwanzaa and before New years.... But, we have to add now that after the Fuse iPod ad spoof campaign , the mystery under the presidents coats iPod, the real religious iPod ad for christianity and countless others, the iPod campaign is quite likely the most copied campaign of the year. At the Edinburgh Festival ('the fringe' in August) these posters appeared. The team who did these, and Art Director Susan Alinsangan especially, should be quite chuffed despite not winning the coveted D&AD award for best Art Direction.

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Orange lets you create and compete with paper films

Paper film festival is on the hunt for the next Steven Spielpaper - the site lets you create and compete with short paper animations. Several categories are up for grabs, Best Mobile Film category, Best Video Film and Best Photo Poster.

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