Ben & Jerry's have together with a bunch of nuns thought up an idea that clothes the Dutch homeless in warmer winter gear, while advertising ice-cream.
If that isn't enough of a paradox for you, consider this - we ignore ads, we ignore homeless. A match made in heaven is to advertise on the backs of homeless! ;)
Actually it seems to be the brainchild of the nuns who run a charity in the Amsterdam city centre, they have offered to put stickers on the backs of homeless peoples coats as thanks for Ben & Jerry's donation to their cause.
Read more at the Guardian: Ice cream helps keep homeless warm