The Colt campaign that we reported about in May Strawberryfrog drives Colt under water. is now driving us barking mad all over Europe. Posters are everywhere and the commercial with a woman driving under water flirting with some sub marine men is on all channels all the time.
Had it been above ground and a truck driver the Mitsubishi lady might have been more inclined to react the same way Thelma and Lois does, but under water she seems thrilled to be ogled at from above as she steers her little car down the banks. How odd. To really make sure the punters see this campaign, Mitsubishi is buying the cover of Metro - in seven different countries.
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