Ambient & Guerrilla

 
 

Ambient or Guerilla ads

 

Mitsubishi buys Metros front page - in seven countries

The Colt campaign that we reported about in May Strawberryfrog drives Colt under water. is now driving us barking mad all over Europe. Posters are everywhere and the commercial with a woman driving under water flirting with some sub marine men is on all channels all the time.
Had it been above ground and a truck driver the Mitsubishi lady might have been more inclined to react the same way Thelma and Lois does, but under water she seems thrilled to be ogled at from above as she steers her little car down the banks. How odd. To really make sure the punters see this campaign, Mitsubishi is buying the cover of Metro - in seven different countries.

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Norweigan recycle company advertises in Urdu!

Norway has understood what adapting a campaign to the target market really means. Norsk Resirk target market for the campaign that encourages recycling is "the entire population of Norway". Enter a clever media buyer working at an equally clever agency and you have ads adapted for where they are actually placed - common ad sense that is far too often overlooked or ignored.

During the Pakistani culture festival Mela in Oslo the recycling company advertised with a full page advert written in Urdu.

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The Whole of Greece in One Smile

Eastman Kodak has created a record-setting photomontage celebrating the return of the Olympic Games to Athens, as well as celebrating Greek citizens.

"We decided to create something that would give all visitors to Athens the chance to share in the spirit of the Olympic Games," said Lazaros Piatopoulos, General Manager, Kodak Near East Inc. "The people of Greece were invited to send a picture and be part of history in the largest-ever photographic montage. The photos of the 16,609 Greeks that responded made up the face of a child, whose smile looks at the future with hope and awaits the ATHENS 2004 Olympic Games with pride."

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Lundberg & co give contact lenses the finger.

Lundberg & co, Sweden have created an ad campaign for Medocular where they give contact lenses the finger. No, really, they do!

Medocular wanted to remind people who have slight sight damage that glasses and lenses aren't the only option out there, some sight problems can be corrected. With this subway and newspaper print campaign, they want to attract people who are really tired of their old lenses and poking fingers in their own eyes.

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Ikea - Giant (2003) Outdoor (Netherlands)

Part of a campaign to establish IKEA as the ideal place for family furniture, giant 17-metre footsteps were laid out leading to an IKEA store. Strawberry Frog sent photographs taken from above to press and TV stations.

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Barking Mad dog billboards - part two

According to the media Guardian, this "new" 'Dogvertising' is the brainchild of advertising agency Strawberry Frog. Last May however, they credited the barking billboards idea to the company of the same name.

Strawberry frog are currently using packs of drooling dogs adorned with a web address for a new, specially-created internet site designed to persuade people that it's "cool to drool" in an effort to sell the new Sony Ericsson T300 phone......

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Frozen Pizza

It’s bad enough that advertising is on the movie screen (I'm talking to you Mr. Bond!), but look at the marketing monstrosity I found while opening up the Ice Age DVD box.

Click continue to see what the powers-that-be wants you to eat during your Blockbuster Night!

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Swiss Air field art advertising as seen from airplane

Swiss Air field art advertising, just like the Douwe Egberts Coffee field near Schipol airport, this ad speaks exclusively to people in airplanes high above the field. Spotted near München airport in 1998 and crafted by a german company called "Artfield". It's very clever. This first picture was taken in May, by August of 1998 it looked a bit more yellow.

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Douglas Coupland and Absolut

This ad features Douglas Coupland short story, to launch a short story contest. You too could have your words seen on an Absolut ad.

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