Ambient & Guerrilla

 

Ambient or Guerilla ads

 

John Lennon "Strawberry Fields" - The Rock & Roll Hall of Fame Annex

JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.

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"Babies who sleep here don't always wake up" - spelled out on mattresses

"We felt we needed to do something bolder and more interruptive to get people's attention, because conventional marketing tactics just don't seem to be working," explains Serve Creative Director, Gary Mueller.

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TV2 - Blood Water Cooler / Vampire Diaries ambient

Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)

Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.

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SVA students push the envelope just by entering the school

I'm assuming y'all know the English phrase "push the envelope", meaning to innovate, push the boundaries. So KNARF had this idea to remind the students of SVA what they were doing every day. Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors.
The School of Visual Arts students literally “Pushed The Envelope” while entering and exiting.

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Eizo Pin-up Calendar 2010 X-ray
Eizo Pin-up Calendar 2010
Eizo Pin-up Xray
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
 

EIZO Pin-Up 2010 - the X-ray pinup calendar.

We've been mocking Cofanifunebri.it and their yearly coffin pin-up calender since way back when the owners wife was featured in it. Now someone had to take this pin-up thing a wee step further. Look at the bones on these ladies.....

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs.
Concept
Very popular among craftsmen but quite new for medics: pin-up calendars. At last, one that shows absolutely every detail.

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Grey Hong Kong's "'Respect Music" interactive campaign shoots musicians dead

One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.

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Diamond Billboard
Gold Billboard
 

Diamond Bling & 22-karat Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

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Plastic Pollution Coalition shows us that Plastic is Forever with giant six-pack rings

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

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The math is simple.

How can we show students that is important to be aware with the environment without being boring?

Showing them that, to have paper, trees needed to be cutted.

The math is simple: more paper, less trees.

And how can it be different? Simple.

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Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

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