"Uncovered", a statue display "depicting naked humans in vulnerable positions" is meant to bring attention to California’s 6.7 million uninsured residents. Up to 40 statues were on display at an event last Friday advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.

Taxi New York came up with the idea, while Daniel Stocks created the sculptures.

Oh bless, we've been fans of Julian Beever since at least 2004 (see 3D street chalk art used for ads.) and now he gets to show off his mad skills of anamorphic illusions for Central Beheer in a Rotterdam mall. Accidents can happen anywhere, you know. I love that Julian sneaked a self-portrait into this as well, that's him with his trademark baseball cap hanging on for dear life..

To let people experience the total darkness that is to be a bliind person, UbachsWisbrun JWT, Amsterdam inserted some perfectly fashionable but utterly unfunctional sunglasses into sponsor SpecSavers' racks of trendy sunglasses. When people out shopping for sunglasses tried them on, they couldn't see anything and the pricetag' explained SpecSavers' sponsorhsip of KNGF Guidedogs. This ambient promo is running in all 80 Specsavers stores in The Netherlands.

Scala JWT, Bucharest are back again with another ad promoting the use of energy saving economic light bulbs (their previous light bulb bugs are seen here). Being kind to the animals on the planet is a nice idea, but will that alone change peoples habits?
My man has been stockpiling and sneakily replacing all bulbs in the house with economic light bulbs for years - and not because he's an animal loving hippie or worries that much about his carbon footprint. Nope. He's doing it because he's a cheap lazy guy who wants smaller bills and less changing of all the hard to reach light bulbs in our super-high ceilings. Just once, I'd like to see a campaign appeal to guys like him, showing dusty ladders and tiny electric bills.

Since he's in control of the bulbs in the house, we've already changed - but if you wanted to make me do it all you'd have to do is create an economical bulb that had the right color light. Us insomniac artist get right picky with the color of light and the only room in the house with old fashioned bulbs is my office. Yes I'm bad. Spank me.

Angela Teodorescu : Creative Catalyst
Andrei Orcula : Photographer
Mihai Cojocaru : Creative Director
Andreea Dragomir : Copywriter
Bogdan Danailescu, Virgiliu Andone : Art Director

Euro RSCG Amsterdam sent out a crew of people from Doctors of the World carrying signs on their backs to tag onto any long line they could find in the city of Amsterdam. On their back the text read: Have to wait long? Waiting on a doctor in Birma or Libaria, that takes really long. Too long. with the giro number and website address of Doctors of the world signing off.

People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"

Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/

The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."

Many more images inside.

There were those who a few years back (me included) worried about where ad creep might take us. Here we have it folks, garbage pails as advertising space! The first person who says "Britart" wins a trip to an old Badland posting.

The dutch copy puns;

Put aside for something more special from Interior Matters.nl.
The webshop with the latest trend in living.

Agency: Breed Creative Communications (more inside, as usual)

DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.

Click here for larger tadpole poster image

DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.
Kudos to team:
Executive Creative Director - Toby Talbot
Copywriter - Christie Cooper
Art Director - James Conner
Group Account Director - Rose Thompson
Account Director - Danielle Richards
Account Executive - Brad Armstrong
Production Manager - Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client - Mike Watson, Director of Marketing - SKY TV

Ad agency "Advantage Advertising" in Jakarta installed Stella Aromatherapy Air Fresheners in meeting rooms and other tense areas where things might heat up.

Rajesh Menon (Executive Creative Director)
Wang Zhi Liang (Art Director)
Aris Budianto (Copywriter)
Abel (Agency Producer)

BBDO New York demonstrate the extra stretchy chewy caramel center in a milky way on a conveyer belt.

This would be perfect for a charleston chew actually. For milky way, not so much. (see the rest of the stretch and credits inside)

Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Copywriter: Dominic Satur
Headline: JOIN. And it will fit in just two months!

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

Alistair King (Executive Creative Director)
Devin Kennedy (Creative Director)
Christiaan Conradie (Art Director)
Bianca Brandi (Copywriter)

wwwwwwwwipeout!

Colenso BBDO, Auckland are having some more ambient fun whilst promoting TV3s shows - this time it's Wipeout "a game-show where people get hurt, a lot". The billboard with dummies strewn about around it demonstrates what to expect.
Nick Worthington : Executive Creative Director
Karl Fleet : Creative

How do you get attention and show directions to a Beate Uhse AG, who sells adult entertainment in the form of sex toys, lingerie, clothing and pornography - while avoiding showing nipples in public?

The answer is obvious, isn't it? Signs like these showed drivers whether they should make a left or a right!

Creatives at Cayenne

Real handcuffs locked to items around Vancouver city.

For Pardons Direct Inc, from Hot Tomali - Vancouver

Thomas Stringham (Copywriter & Creative Director)
Richard Henderson (Art Director)

The shopping mall Vällingby City has teamed up with ad agency Ruth and the salvation army run vintage shop Myrorna asking people to donate their old clothes before buying new ones. All around the mall are colorful donation boxes that give you a round of applause when you toss an item inside it. read more after the jump.

Update You can watch a film of the donation boxes in action here.

(Click on image for larger and more images)

This installation via OpusMúltipla, Curitiba asks people to run and get the best prices at the Shopping Curitiba Mall sale during the Olympics.

Renato Cavalher : Creative Director
Cintya Reese : Art Director
Diego Pianaro : Copywriter

Remember Flogos? That is, floating logos/ ads in the air? Well here's a campaign that's actually used flogos, along with everything else. Fido Sessions is a series of events that promote art, travel and design.

To get attention, they began by placing small white dolls, called "Fidolls" all over Toronto’s downtown core. Fidolls have appered in the form of chalk art, sidewalk washes, tree hangers and "through the first Canadian use of ‘Flogos’", and finally the appearance of the 30-foot tall versions. Text the number on them and ye shall receive information. Bos, Toronto pulled this off.

Saatchi & Saatchi X London designed this T-shirt that works with the wearers hair to underline the whole "microphone" delio on his back.