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Eizo Pin-up Calendar 2010 X-ray
Eizo Pin-up Calendar 2010
Eizo Pin-up Xray
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
X-ray pinup
 

EIZO Pin-Up 2010 - the X-ray pinup calendar.

We've been mocking Cofanifunebri.it and their yearly coffin pin-up calender since way back when the owners wife was featured in it. Now someone had to take this pin-up thing a wee step further. Look at the bones on these ladies.....

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs.
Concept
Very popular among craftsmen but quite new for medics: pin-up calendars. At last, one that shows absolutely every detail.

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Grey Hong Kong's "'Respect Music" interactive campaign shoots musicians dead

One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.

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Diamond Billboard
Gold Billboard
 

Diamond Bling & 22-karat Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

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Plastic Pollution Coalition shows us that Plastic is Forever with giant six-pack rings

Vancouver has recently been invaded by sloppy giants that throw their six-pack rings everywhere, especially on iconic sculptures that tourists and locals alike are fond of. No, it's just Rethink Communications making sure that everyone knows what the Plastic Pollution Coalition know, that plastic is forever.

Anyone else play a "wishing game" with these six-pack things? You put your pinkie in the small holes and your friend does the opposite one, you pull until one of you has the final non-broken hole, and that person gets a wish? I dunno who invented that game but there's never been a six-pack ring that made it into the trash unbroken in my house since the 80s. I kill at that game.

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The math is simple.

How can we show students that is important to be aware with the environment without being boring?

Showing them that, to have paper, trees needed to be cutted.

The math is simple: more paper, less trees.

And how can it be different? Simple.

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Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.

I bet they till furnish a few students homes. Well done.

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"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

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Dubai metro - Abandoned Cars as ad campaign

Here's an interesting idea from Saatchi & Saatchi Dubai. The financial crisis in Dubai 2009 had many expats suddenly receiving pink slips and their debts mounting as they paychecks vanished. Fearing debt prison, expats fled the country, abandoning their fancy cars at the airport. Thousands of abandoned cars were collecting sand-dust, when Saatchi had the bright idea of using them as ad space instead. They turned it around: thousands of abandoned cars as people left Dubai - because people were using the Metro instead.

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Centre for Addiction & Mental Health - Selling a hospital like condos, including model suite

The ubiquitous condo real estate advertising throughout the city of Toronto was the rather unlikely inspiration for this campaign for the Centre for Addiction and Mental Health (CAMH). It makes sense - CAMH is building a new kind of hospital-- the first of its kind in the world-- where being part of the community is part of the treatment. To alert the community of their new neighbor, CAMH welcomed themselves to the hood with condo-ads.

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Rainbow Parking
 

Rainbow Parking

Look what color can do:

It can even give you free parking!

Free parking in Eilat, the country's #1 tourist city,

sponsored by Israel's largest paint retailer

As part of its "Color Month" campaign, paint retailer Tambour

sponsored free parking on Eilat's "Hotel Boulevard"

The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,

painting the sidewalk borders in all the colors of the rainbow.

Anyone parking on a color got to park for free.

Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign

and cut the ribbon opposite one of the boulevard's main hotels.

In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.

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