Ambient & Guerrilla

 

Ambient or Guerilla ads

 

Rav-Bariach - Your Door is your Face - door hanger ads, Israel

Title: Your door is your face
Description: Direct campaign to promote Rav Bariach's new line of designer doors

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EA Dantes Inferno easter egg: Demons in the source code

These demons appeared if you viewed the source code of popular sites that gamers read - actually running as hidden ads in IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg, how cute is that? But wait, it gets better, if you read them you'll find the link http://hellisnigh.com/ and a bunch of stuff like password5:unbaptized that will help you unlock an "earthly reward", such as posters, wallpapers and other downloadable goodies. The ASCII demon ad campaign is still running, check the websites source for more (the passwords are different at each site).

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New Born Doormat
 

First Hug - Abandoned baby doormat PSA - Direct Mail, Israel

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

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Fill-In-The-Blank Napkins For 3 Bar and Grill

So you wake up Sunday morning, and see the contents of last night's pants
pockets strewn about - keys, a piece of lint, wallet, 37 cents in
change, and a crumpled napkin with a scrawled phone number on it.
Whose number is that? Where were you? You have no clue. Don't you hate
when that happens? If you'd gone to 3 Bar and Grill in Arlington, VA,
you wouldn't have to ask these questions. These handy napkins come
already printed with space for a name and phone number, and tell you
exactly where the encounter happened. So no matter how fuzzy your
memories of the night before, it's all right there for you, courtesy
of 3 Bar and Grill.

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Salvation Army - This Campaign Cost Nothing
 

Salvation Army - This Campaign Cost Nothing

The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.

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Alfa Romeo, with a price so small it fits in a shopping trolley....

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

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Here is our blood
 

Here is our blood

Here is our blood.

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Elmex toothpaste bowling ball
 

Dude, where are the holes?

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.

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Shape your body: Woman
Shape your body: Man
 

Shape your body: Woman | Man -Clay poster, Brazil

Advertised brand: FORMA TOTAL GYM
Advert title(s): Shape your body: Man, Woman
Advertising Agency (Name, City, Country): Artplan, Rio de Janeiro, Brazil
Agency website: http://www.artplan.com.br
Creative Director: Roberto Vilhena

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HOT magnetic billboard

Take the stars home with you

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