JOHN LENNON, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
"We felt we needed to do something bolder and more interruptive to get people's attention, because conventional marketing tactics just don't seem to be working," explains Serve Creative Director, Gary Mueller.
Colenso BBDO, Auckland filled water coolers with "blood", placed them in gyms, offices and other public places and promptly grossed everyone out. Oh yeah, it's supposed to promote The Vampire diaries, but could work just as well for True Blood, Dexter or Kotex. Ha ha. ;)
Spring Water NZ helped make this possible, and ever keen on doing crazy-stuff client TV2 of course.
I'm assuming y'all know the English phrase "push the envelope", meaning to innovate, push the boundaries. So KNARF had this idea to remind the students of SVA what they were doing every day. Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors.
The School of Visual Arts students literally “Pushed The Envelope” while entering and exiting.
EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Concept
Very popular among craftsmen but quite new for medics: pin-up calendars. At last, one that shows absolutely every detail.
One of the things that we know is competing in Cannes this year is this interactive campaign ‘Let the Music Live On’ from Grey Hong Kong. The campaign had banners showing the likes of Amy Winehouse, White stripes and "what the hell do you think you're doing"-Madonna tempting people to "download now". If one clicked the banner, the musician would be shot and died. The website freemusichk and the facebook group here continued the idea, with the core being that every time you download and album for free, you starve your favorite artist.
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.