Ambient & Guerrilla

 

Ambient or Guerilla ads

 

"Don't drink and drive" billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars will do the trick?"

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
1 message:

"Don't drink and drive"

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Dubai metro - Abandoned Cars as ad campaign

Here's an interesting idea from Saatchi & Saatchi Dubai. The financial crisis in Dubai 2009 had many expats suddenly receiving pink slips and their debts mounting as they paychecks vanished. Fearing debt prison, expats fled the country, abandoning their fancy cars at the airport. Thousands of abandoned cars were collecting sand-dust, when Saatchi had the bright idea of using them as ad space instead. They turned it around: thousands of abandoned cars as people left Dubai - because people were using the Metro instead.

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Centre for Addiction & Mental Health - Selling a hospital like condos, including model suite

The ubiquitous condo real estate advertising throughout the city of Toronto was the rather unlikely inspiration for this campaign for the Centre for Addiction and Mental Health (CAMH). It makes sense - CAMH is building a new kind of hospital-- the first of its kind in the world-- where being part of the community is part of the treatment. To alert the community of their new neighbor, CAMH welcomed themselves to the hood with condo-ads.

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Rainbow Parking
 

Rainbow Parking

Look what color can do:

It can even give you free parking!

Free parking in Eilat, the country's #1 tourist city,

sponsored by Israel's largest paint retailer

As part of its "Color Month" campaign, paint retailer Tambour

sponsored free parking on Eilat's "Hotel Boulevard"

The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard,

painting the sidewalk borders in all the colors of the rainbow.

Anyone parking on a color got to park for free.

Yesterday, Eilat's Mayor and Tambour's CEO launched the campaign

and cut the ribbon opposite one of the boulevard's main hotels.

In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.

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Rav-Bariach - Your Door is your Face - door hanger ads, Israel

Title: Your door is your face
Description: Direct campaign to promote Rav Bariach's new line of designer doors

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EA Dantes Inferno easter egg: Demons in the source code

These demons appeared if you viewed the source code of popular sites that gamers read - actually running as hidden ads in IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg, how cute is that? But wait, it gets better, if you read them you'll find the link http://hellisnigh.com/ and a bunch of stuff like password5:unbaptized that will help you unlock an "earthly reward", such as posters, wallpapers and other downloadable goodies. The ASCII demon ad campaign is still running, check the websites source for more (the passwords are different at each site).

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New Born Doormat
 

First Hug - Abandoned baby doormat PSA - Direct Mail, Israel

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

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Fill-In-The-Blank Napkins For 3 Bar and Grill

So you wake up Sunday morning, and see the contents of last night's pants
pockets strewn about - keys, a piece of lint, wallet, 37 cents in
change, and a crumpled napkin with a scrawled phone number on it.
Whose number is that? Where were you? You have no clue. Don't you hate
when that happens? If you'd gone to 3 Bar and Grill in Arlington, VA,
you wouldn't have to ask these questions. These handy napkins come
already printed with space for a name and phone number, and tell you
exactly where the encounter happened. So no matter how fuzzy your
memories of the night before, it's all right there for you, courtesy
of 3 Bar and Grill.

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Salvation Army - This Campaign Cost Nothing
 

Salvation Army - This Campaign Cost Nothing

The Salvation Army worked with The VIA Group to launch a Guerilla-style marketing campaign that leveraged the strong community in Portland, ME and brought awareness to their organization and the amazing services they bring to Mainers in need. The campaign cost nothing, enabling the Salvation Army to make a bigger impact.

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Alfa Romeo, with a price so small it fits in a shopping trolley....

You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

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