Continuing with Oreo's quest to be the most social brand who borrows the most interest, this print ad announces Oreo is opening its first U.K. factory in Sheffield. The ad takes the usual non-committal we-love-everyone stance by proudly supporting both Sheffield Wednesday and Sheffield United, and basically anything Sheffield. Borrowed interest aside, it's nice to see Sheffield got some new job opportunities.
PETA wants all those hat wearnin' julip sippin' derby goers to know that it's no fun and games because horses die, man. They want them to know this so much, they're gonna be driving a mobile bill board up and down the street during the derby.
They also want earned media so they're releasing it early, because I'm willing to bet theDerby goers could give a rat's ass what PETA thinks about anything.
Info about the ad can be found on their blog (which starts off in a classy way by mocking the derby goers):
Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs. (Don't get me wrong, this is quite good - it's the blue on the girls bangs that throws me off.)
Mom's demand action signed off on this print campaign that shows children holding one banned object and one object that is not banned. The surprise being that the not banned is the big scary looking gun on the right. Dodgeball is banned? Well, in a single New Hampshire school it is. Oh, and the US ban of Kinder eggs has been cracked , and it's now safe to sell, so either that ad waited around to get clearance or someone failed the research.
Thank you The Guardian for summing up exactly how people feel about Margaret Thatcher in this witty irreverant visual.
Both those who loved her, and those who hated her, can join in a tiny smirk at "contains iron", and nod their heads yes in recognition. Finally, the pitchforks and torches were laid to rest as we all went to put the kettle on.
Honestly now? I'm not sure exactly where these ads ran (or even if) but alch1m1a have done weird things before. Still "Don’t Spank His Bottom Again" advertising brown sauce and "Did You Spank His Mom’s Bottom" for ketchup? Worst... "Learn To Squeeze Her" for salad dressing. I lost my appetite.
Helsinki is growing. And that's both a good and bad thing. Good for the economy. Bad for the car commute. Helsinki Region Transport wanted to target drivers for the first time and encourage them to start taking public transportation.
Drivers, who when polled, said they were too lazy to find where to get a transportation cards.
Instead of showing the benefit to public transportation, Helsinki Agency 358 chose to highlight the problems of driving instead. And then offer a bigger incentive.
For the duration of the "Take a Spring Break from Driving" campaign (which breaks today) everyone who signs up for the first time will get the HSL travel card delivered to their homes and two weeks travel-time for free.
Wow. Can we say "hand holding?"
A really effective graphic illustrating what the day is all about, you don't need to read the line.
But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes
The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.
Or as the judges said:
Powerball Believe - equating winning the lottery with women’s suffrage and taking down the Berlin wall
These posters are meant to act as teasers. Eventually these inspirational they will be replaced with headline executions encouraging people to “Believe in Something Bigger” with Powerball. So hang on a second, a women’s suffrage march, you know the ladies who Were imprisoned and foce-fed when they fought for their rights, the fall of the Berlin Wall - chipped away by thousands of people fleeing the east, and the first man to walk on the moon after years of brutal training.... Then there's Bethany Hamilton, the teenage girl who lost her arm in a shark attack but kept surfing, and Robbie Knievel’s infamous jump over the Grand Canyon. These things have what in common? "Believe"
This is what "Hakuna Matata" really means:
"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.
Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.
Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.
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