Mint Vinetu is a bookstore in Lithuania. And NEW! creative agency wants you to give your old books new life by selling them, so others can rediscover the authors you haven't read in forever. Kinda silly and creepy, too!
"Discover a new side of Liseberg - dare you stay after 5 pm?" So reads the line that appears on the poster which changes at night, a technique that involves printing on both side of the paper to take advantage of the three lights in the poster stand.
For real. If you have teenaged children, talk to them about sex before it's too late. I love the art direction as much as i do the smart insight, aiming the communication at the parents instead of the kids. And the larger implication: take an active interest in your kids' lives.
Saving money by using unauthorized auto parts? Camila reminds you that being cheap can get really expensive, under the concept "useless When Needed" a dealer of original spare parts uses a visual metaphor to warn of the danger that is giving up the use of original parts. It may even cause fatal accidents.
Paulo Coelho's book, The Alchemist, has been on the New York Times Best Seller List for seven years. To celebrate this, he published the book in its entirety, in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.