press & poster ads

 
 

Press & Poster ads

 

Playboy poster with augmented reality layer allows smart phones to see more of the models

Playboy are trying their hand on being cutting edge advertisers, with this street poster that has augmented reality. First, you have to download the Layar app in order to be able to see the augmented reality attached to this street poster. Like the Lexus swimsuit model print ad which already used an extra layer to a print ad, the extra you get to see with this poster is simply more of the ladies. Unlike the Lexus ad though, there's more that just what meets the eye, as the Layar app unlocks music playlists and behind the scenes videos from the models photo shoots as well.

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Mazda, Enjoy More Room

Cute little illustrations. Enjoy more Mazda, with room. That's room. Not zoom. Get it?
Oh, never mind.

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Max Shoes: Stunning Collection.

Jung von Matt/Limmat made these print ads for Swiss Shoemaker Max.

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The Guardian : Points of View - military, internet privacy and gun control posters

No, it's not the Points of view ad from 1986 but the Guardian are still showing you different points of view. Using the same flip-the-poster trick as the marmite rice cake snack and countless other posters used, the image is quite different when you turn it around.

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Bier Markt: Bier is beautiful.

To promote Bier Markt's Abbey Bier Fest, which goes until March 17th, Canadian shop Open brings us these billboards for Toronto's beer swillin' fine dinin' restaurant Bier Markt. Bier is Beautiful.

Very straightforward billboards? Less beautiful.

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Shiner Premium - Not New. Not Improved - print, USA

Bringing back the old-skool beers? i like it. Headline: "Not New. Not Improved." - to the point. But why are we doing this? Because Shiner Blonde has its original name back – Shiner Premium. Aaaah.. *wipes mouth*. What?

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Toronto Crime Stoppers - You stay anonymous - (2013) print Canada

DDB Canada explains " We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. " The images show crimes being committed while obscuring the anonymous witness' face. Simple.

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Dallas Restaurant & Bar: Baby's Arse / print, Singapore

Supposedly someone at Dallas.sg the high falutin' restaurant for family parties and great big diners signed off on this double entendre, if you want to believe that. Yep, if you're so hungry you could eat a baby's arse through the bars of a cot, you should "try ours instead".

You know this would have worked had it been a restaurant and brothel.

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United Way Milwaukee "Baby You're The One,"

The United Way of Greater Milwaukee and Serve Marketing bring teens a reality check, in time for Valentines Day. Basically telling teenaged girls no matter how much the idea of having a baby as a teen might sound appealing the minute you end up preggers the dude's gonna bounce. It also directs them to Babycanwait.com for more info.
I like the idea. I do think the tone and copy could have been more cruel to drive home the point.

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ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

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