press & poster ads

 

Press & Poster ads

 

Clorox ads get more conceptual

Back in June I had come across an unusual ad for kitty litter. And this week, I found another from the campaign as well as some other untypical ads for other Clorox products. I wonder if they have a new ad manager or something. Read more to see the ads

Commercials: 
Country: 
Ad type: 
 

Degree ads go ambient

While walking around last week I came upon some ads for Degree deodorant aimed at guys. It isn't directly a part of their InAction Heros campaign that has been running since the Super Bowl. Although it does use the same tagline "For men who take risks".

What I found even more strange about the ads were their placement. These posters were stuck to the bottoms of street light posts (read more to see image). Strange kind of guerilla marketing, if that's what it is. Typically you'd think guerilla marketing wouldn't be just a plain, old regular advertisement. Other than the placement, these really aren't very guerilla.

Commercials: 
Country: 
Ad type: 
 

Real men like real beer for Milwaukee light

The boys from Mother NYC keep their promises, in the 10 cane post they said they'd come with more booze ads, and now they show off Milwaukee's Best Light’s new microsite. The site is full with advergames which like the poster campaign is built with stuff that appeals to the unapologetic male stereotype, the "anti-metrosexual" if you will. Their motto: "Men should act like men, and light beer should taste like beer."

Commercials: 
Country: 
Ad type: 
 

'Degrading and Sexist' ad to promote advertising week.

Advertising Week, an organisation and event that aims to improve the image of advertising has promoted itself with an ad that many industry leaders deemed so "sexist", "moronic" and "tired" that it might actually damage advertisings reputaion (if that is even possible).

"This sexism isn’t new, but shouldn’t national advertising conferences be celebrating creativity, rather than tired boob jokes?" said Jennifer L. Pozner, director of Women In Media & News to AdAge. Success, the buzz is on as everyone talks about the boob-ad and if boobs made it in most of the advertising press.

Commercials: 
Country: 
Ad type: 
 

Bud Light Print campaign grows

Previously I pointed out some of the Bud Light print campaign. There are a few new ads that have run. Read on to check them out.

Commercials: 
Country: 
Ad type: 
 

Versace - Demi Moore - (2005) Print (USA)

Back in January Robblink posted one of Madonna's Versace ads.

Now they've got Demi Moore posing for the brand for their autumn/winter 2005/2006 lines. The ads were photographed by Mario Testino at his London studio in April, according to Vogue.

Donatella, meanwhile, says the American actress and mother-of-three is the perfect Versace woman. "Like Demi, they can be strong yet feminine, beautiful yet real, and furthermore they can combine the roles of mother and professional, finding success in their careers as well as raising a family. Demi serves as inspiration to women everywhere."

Commercials: 
Country: 
Ad type: 
 

Not your average kitty litter advertisement

There's no cat in the ad. The product shot is very small. And Scoop Away is a Clorox brand. If I hadn't pulled the ad out of the magazine myself I might have taken it to be a spec ad of some sort, considering the lack of copy, tiny product shot, and a headline the size of a tagline.

Is the apocalypse near when CP+B creating stinky ads and a traditionally dull parent company like Clorox has good work showing up?

Commercials: 
Country: 
Ad type: 
 

It takes balls to sell un-hairy men

Perhaps it's yet another one of those metrosexual things, but these days even men must shave - everywhere. How do you sell such a delicate idea? Read more to see how Remington and Philips are currently advertising the clean look in UK mens magazines.

Commercials: 
Country: 
Ad type: 
 

Ladies, this ad knows you

Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

Commercials: 
Country: 
Ad type: 
 

Good and Bad ads that caught my eye

During my lastest run through magazines and ripping out ads for my tear file, I came across these. They made me stop and look at them. Some because they are good and others because they are just terrible (yes, I keep a tear file of awful ads as a reminder of what not to do).

Wanna see? Read on.

Commercials: 
Country: 
Ad type: 

Pages

Top