press & poster ads


Press & Poster ads


Pre-plan before you are dead

ACLC in Toronto had the challenge of creating print ads for something people don't usually like to talk about, pre-planning their funeral. Here's the solution to the brief they were given:


Britney! Please Don't Die!

This ad ran in the full page ad in the New York Daily News today , and the headlines reads “DON’T DIE BRITNEY!” The body copy continues, “While the rest of the world is going in and out of rehab, Canterbury Institute has changed the rules of addiction treatment forever.” Ah, yes, it' a campaign on this theme - they'll combine the "Don't Die" with a famous persons name and get the punters attention. Their press release says "The company’s first ad, “Don’t Die Lindsay!” gained national attention last month on “The View,” Fox News’ “The Cavuto Report” and MSNBC."

It might not sell addiction treatment, but I reckon “DON’T DIE BRITNEY!” works even better.

In other shocking Britney news, her new album got four out of five globes in Metro today.


Quality street Halloween single page press

I don't know about you, but I'm a sucker for well done topical ads, like this example of spooky mood Halloween theme ad that ran in The Sun this week. See full ad inside.


Pioneer Foods - History's produced a lot of bad eggs: Osama Bin Laden, Hitler, Kim Jong Il

I find the Pioneer Foods a little tasteless, which isn't a good thing when they're selling food. Their line is "History's produced a lot of bad eggs. Thankfully, ours are always good. Mulaid Eggs.". Our usual suspects of Hitler and Osama are here, with Kim Jong Il thrown in for variation. Le yawn.


Oregon Humane Society wants to end petlessness

The folks at Leopold Ketel & Partners just launched a new campaign for the Oregon Humane Society. Finding that 1/3 of Oregonians don't have a single pet, they made it their cause to end petlessness by showing that pets really do make the world a better place.

The campaign includes TV, radio, print and outdoor ads.


McDonald's - Fresh Salad (Salad billboard) , USA

McDonald's has fresh salads, to convey this they made sure that their poster literally had fresh salad. Growing on it!

Thousands of heads of lettuce were planted on a billboard. Over three weeks the lettuce grew, from seeds to full bloom to spell out the words FRESH SALADS.

Pretty neat, though I wouldn't want to eat it.


CHE magazine for men - Coupon Skirt (print)

So, if life was they way men wanted it, all skirts would be minis made of paper with the lasses phone number attached, right? Also, all females would be hot and the weather too so we could wear miniskirts all year round. Yup.


Tom Ford – Cologne For Men (2007) Print (USA)

Eau de toilet is right!

anti-smoking 911

Khaleej Times - Smoking 911 / WTC twin towers - print, UAE

To add to the punch of the visual, this ad was reportedly published in the Khaleej Times on 9/11.


Vogue - Glam Forest (2007) Print (Greece)

The adgrunts at Lowe Athens sent in this campaign for Vogue, a company that makes jewelry and watches.