Equinox's new campaign by Fallon is titled "Happily Ever." The ads feature images of hot bodies posing in provocative positions with the headline "Happily Ever," followed by "What's your after?" in small print.
Adage happened to have some quotes from the senior director of marketing for Equinox on the campaign:
"The big selling point of Fallon was their creativity," said Hillary Benjamin, senior director-marketing for Equinox. "This new campaign is so strategically sound and out-of-the-box that it will exponentially fill the marketplace on its strength."