While walking around last week I came upon some ads for Degree deodorant aimed at guys. It isn't directly a part of their InAction Heros campaign that has been running since the Super Bowl. Although it does use the same tagline "For men who take risks".
What I found even more strange about the ads were their placement. These posters were stuck to the bottoms of street light posts (read more to see image). Strange kind of guerilla marketing, if that's what it is. Typically you'd think guerilla marketing wouldn't be just a plain, old regular advertisement. Other than the placement, these really aren't very guerilla.