Created by New York ad agency DeVito/Verdi, a campaign for the Radio Advertising Bureau breaks today. It promotes the radio as a "highly effective and essential tool for today's advertisers and their agencies".
The tagline "If it works, don't ignore it" aims to communicate the consequences of overlooking something proven to be effective, such as radio. The print ads will appear in Advertising Age, Adweek, Creativity, Brandweek, Mediweek, Marketing Y Medios, and Automotive News along with other magazines read by advertisers. In addition, a website has been created to support the print campaign that offers links to industry sites such as the Radio Mercury Awards and Radio Ad Effectiveness Lab. Read more to check out the print.