press & poster ads

 

Press & Poster ads

 

New RAB campaign touts effectiveness

Created by New York ad agency DeVito/Verdi, a campaign for the Radio Advertising Bureau breaks today. It promotes the radio as a "highly effective and essential tool for today's advertisers and their agencies".

The tagline "If it works, don't ignore it" aims to communicate the consequences of overlooking something proven to be effective, such as radio. The print ads will appear in Advertising Age, Adweek, Creativity, Brandweek, Mediweek, Marketing Y Medios, and Automotive News along with other magazines read by advertisers. In addition, a website has been created to support the print campaign that offers links to industry sites such as the Radio Mercury Awards and Radio Ad Effectiveness Lab. Read more to check out the print.

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Mauresmo
Federer
Sharapova
Nadal
 

Tennis Power - Mauresmo / Federer / Sharapova / Nadal

Four Italian posters for the Italian Tennis Tournament - see inside.

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Eurostar - Hairy Potter (2006) Print (France)

Similar to how the USA used Hollywood films in its latest ad campaign (see it here) to tempt people to See America, Eurostar is attempting to attract Parisians to London using Harry Potter in their advertising. The headline reads, "It's time to see London." And apparently, films to have an impact on tourism.

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Ambient media in French advertising

lapetiteanglaise tips us to this neat French posters, which is French advertising in a nutshell and a good example of using the ads environment... (read more to see the "poledancer")

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Direct Gov - Screening/Fishing License/Moving (2006) Newspaper (UK)

A £1.8m advertising campaign, created by Walsh Trott Chick Smith, for Direct Gov is currently running in the UK in radio, online and press media. Ad agency Naked has even created some ads for the campaign that are running on supermarket milk cartons.

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Citroen - Budget (2006) Newspaper (UK)

A newspaper ad in the UK papers today for Citroen gets topical using Chancellor of the Exchequer Gordon Brown and vehicle

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Heinz - 130 (2006) Newspaper (UK)

This newspaper ad for Heinz appeared in UK newspapers today in honor of their 130th year in business.

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Tian Qi - Bottle Opener (2006) Print (China)

A Chinese print ad for Tian Qi Toothpaste, created by Creative World, Beijing. The idea is that strong teeth start with Tian Qi toothpaste. Read more to see the ad.

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Art Center promises cutting edge ad education: Enroll Today for Tomorrow

Brand mines, subversive personal shoppers, mind-controlling prescription drugs, and message forming insects are just a few new school advertising techniques depicted in the print and poster campaign for Art Center College of Design's Advertising Department. (ad campaign inside!)

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Latest Scion "Inspiration, Pesonalization, Realization" (2006) Print (USA)

Last summer, ATTIK - Scion's creative agency of record -
began releasing a series of distinctive gatefold print ads that use a three-stage approach. They show inspiration first, then realization and last is personalization where a stock version of the Scion model is shown with available accessories for
customization.

In this ad, they asked 25-year-old artist Books III to do his Scions, he did and dubbed it the Scion xB City of Dreams.

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