press & poster ads

 

Press & Poster ads

 

Ladies, this ad knows you

Spotted this rather nice press-ad for Bodyform. Normally a very drab category with recycled ideas and little insight this ad show that the authors know what it's like to be wearing a skimpy bikini and frolicking in the water.

Shame that the pack-shot is seemingly 'glued' on, with such a harsh color and strong shadow on it, ruins the otherwise nice typographic look of the ad IMHO.

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Good and Bad ads that caught my eye

During my lastest run through magazines and ripping out ads for my tear file, I came across these. They made me stop and look at them. Some because they are good and others because they are just terrible (yes, I keep a tear file of awful ads as a reminder of what not to do).

Wanna see? Read on.

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Hijacked Audi campaign?

While I was running through the central station to catch my train back down to Copenhagen in Stockholm, I spotted a strange poster for Audi. Or was it for Statoil? Or was it really a hijacked ad? I snapped a quick image with my phone so that you can see for yourself.

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The Flags: Meet the world.

Icaro Doria, a 25 year young Brazilian who works for the magazine Grande Reportagem in Lisbon via FCB Publicidade (*the ad agency) created this poster campaign of flags together with Luis Silva Dias, Joso Roque and Andrea Vallenti.

The flag-campaign is for Revista Grande Reportagem, and the idea is to 'bring across concept that the magazine offers profound journalism about topics of real importance to the world of today.'

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Viagra, is that a C&D in your pocket....?

Remember two weeks ago when Viagra got a little rough with Virgin and forced them to pull that poster? Well the virile puns around this juicy subject are just too tempting for copywriters out there, and now Stanley has joined in the innuendo game.

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Axe campaign shows older women as predators

Axe has the whole "women go mad" idea nailed down as theirs only ever since they blasted out big nutty ads like the Paid piper commercial back in '99. Naturally this makes Axe/Lynx a great client to work on, and Lowe Bull in Johannesburg, South Africa won't deny it.
"Axe is a fabulous brand to work on for our creatives, it revolves around the now renowned 'Axe Effect" which essentially means if you wear Axe, you'll always get the woman or women of your dreams," commented Lynn Madeley, regional communications director at Lowe Bull.

With no formal brief the creative team at Lowe Bull had free reign, they just unveiled these two adverts to run in magazines starting this month and are sponsoring FHM's 100 Sexiest Woman in the World promotion. Read more to see the ads.

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Roquefort Papillon - taste you can't tame

So, your brief says that the product you will advertise is a high range french cheese which has a much stronger personality than its competitors, untameable. The media dictates "single page print and posters". The name of the cheese is Roquefort Papillon, "butterfly" in French. So what do you do? Read more to see the three posters.

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Heads up, Lowe Bull sells Durex condoms with magazine-BJ.

There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.

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This work is worse than a waste of time. It's damaging to both the client and us
This work is a waste of time. People will activly avoid it. You have wasted both
Both the idea and the execution are ordinary. The customer will tune out before
This is soundly executed but bland. People have seen it before and will get to t
The idea is told in an interesting way or is well executed. People will give you
This work will get noticed. People will feel rewarded having spent time with it.
This is innovative work and the best example of this category in this network. I
This is the best work in this category in the world. It leads the market and peo
This competes with the best ideas in the world. People are talking about it in t
This sets a new standard in the world of communications. It is an enterily new i
Diesel campaign 2001
 

J Walter Thompson booklet promoting their "switch" to JWT

If you thought it was a bit odd last week when J walter Thompson announced it was being "globally rebranded" to JWT, as most people call it "JWT" anyway, you haven't seen nothing yet.
To remind everyone what their "new" name is JWT London created a huge promo book with the strange title "Hold My Skateboard While I Kiss Your Girlfriend". The interesting stuff is at the end of the book where Jean-Pierre Khazen, the photographer who likes masks and did the did the strange "save yourself" Diesel ad campaign of 2001, has a bunch of photographs coupled with a rating system for exactly how bad - or great - your idea is.

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Axe and Whipped Cream

Axe is taking an approach similar to it's overseas version, Lynx, now that the advertising is moving away from educating consumers that it exists and heading more towards aspiring to be an "Axe man". From Print Critic:

"The ads show that guys need to be ready to meet girls anytime and anywhere, especially now that the 'Axe effect' is longer lasting," says BBH's ECD Kevin Roddy, apparently using "meet" in its nudge-nudgiest, wink-winkiest sense. "We've evolved the work into a more aspirational area, from an educational campaign about how to use the product to a more stylized brand campaign."

Read on to see the ads.

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