press & poster ads

 

Press & Poster ads

 

Tag Heuer - Steve McQueen (Print) (2004) (US)

Steve McQueen sells TAG Heuer by staring at us intensly

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British Airways national pride footie poster

Everyone has football fever and British Airways knows it. Their latest 96 sheet poster is busting with national pride and has a different way of depicting the Cross of St. George.

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Santi - Italian Wine/Bitter Grapes (Print Ad) (2004) (US)

When the creatives are bitter and jaded, it shows in their ads.

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Sure active response - print ad - (2004) UK

Since we've been looking at how you sell Axe for men in the print campaign in the USA and the print&poster campaign in UK, I thought a quick peek at the latest Sure active response print ad for women would be fun. Read more to see it.

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The Economist - Poster - 2004 (UK)

Despite last years tiff with EasyJet, where the Economist reported an ad for EasyJet breached the CAP Code, but the ASA rejected the compliant.
The economist one was voted the fifth best poster of the twentieth century in 1999.

"I never read the Economist." Management Trainee, 42.

Meanwhile the easyJet one last year read:

"I would never fly EasyJet". George Smith – Management Trainee, aged 47

You can read more about last years case at MarketingLaw and see the ad at the MediaGuardian.

Here's some good news for all the fans of the Economist campaign, they're still going strong. This poster went up all over the UK May 10.

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Lynx spice up posters with Boris Vallejo pinup art

In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em.

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McCann Advertising : Jesus branding logo / Fidel Castro cigar

How do you sell your ad agency? If branding is your esse, you could try and take credit for that daring cross symbol as branding for christianity. Even Fidel Castro consults McCann advertising. Not sure how the two are related but it does make for an amusing thought of what the client might be saying in these meetings. "I like the circle symbol better, it didn't kill me.."

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Whirlpool - Happy Clothes - print, Sweden

"Spoil you clothes" - Skäm bort dina kläder

Whirlpool väljer själv rätt temperatur och tvätttid beroende på vad du tvättar.

Whirlpool selects the right temperature and time depending on what you wash.

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Just hanging on the cross
This tattoo would hurt, I'm sure.
This baby is a member of baby angels, oh yeah.
Talented toes, I must say. "Foot off"?
Pervert! ;)
 

Pony - Print campaign / Black Jesus / Tattoo Baby / Condom toe - (2004) (USA)

The new Pony campaign, a relaunch of Pony in 120 countries, created by fred & farid at Goodby Silverstein in San Francisco shows the star of shoes - contortionist feet!

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Axe Dry – Horse Ride (Print Ad) / Pit (2004) (US)

Ask women to describe their ideal guy and they'll tell you the usual spiel - tall, clean cut, nice smile, good sense of humor, etc.

But we know better.

Click read more to see what women really want in a guy.

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