press & poster ads

 

Press & Poster ads

 

Rubbish ads for the ASA

The Advertising Standards Authority (ASA) in the UK has begun an awareness campaign aimed at consumers to inform them of who to complain to about bad ads.

Today the campaign breaks with TV, banner ads, posters and print. The ads were developed by Columns Design and director Michael Keillor.

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Toucan returns to Guinness ads

AMV BBDO has brought back the toucan to Guinness advertising. The ads have begun running in newspapers and outdoor around the UK.

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Business: Digital/Currencies
Business: Environment/Housing
Business: Music/ Sport: China
European: Faces/Result
Asian News: Broadband/Retailer
 

New global campaign for CNN

Created by independent marketing agency, Iris, CNN is launching an international print and outdoor campaign positioning itself as the source peope to find "Essential Global Intelligence". The campaign is intended to communicate the range of news rather than be only branding for the broadcaster.

The campaign will run in pan-European consumer and trade titles from September and be supported by outdoor exposure on Heathrow Express in October. Later in the year ads will begin running in Asia and Latin America.

Read on to see the ads.

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Miller Lite Ref Trading Cards

Continuing with the Beer Ref campaign, Miller Lite has created Beer Ref and Recruit Trading Cards. I'm not sure if fellas are going to actually want to trade these cards, but I suppose it's a bit different than your average print ad.

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Ads called too sexy in Mexico

An ad campaign to save sea turtles in Mexico is getting some people angry. The campaign by Wildcoast, a US based environmental group, aims to reach men who buy turtle eggs because they believe that they are a natural form of Viagra. The National Institute for Women (a government agency) objects to the stereotype of a woman as a sex object. The ads direct people to check out the Tortuga Marina website.

Read on for the controversy and to see the "too sexy" ads.

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Lowe Bull campaign for Cape Times newspaper, collage style

Four executions in the campaign for the Cape Times paper: 'A Riveting Read' are made from newspaper clippings that make up a relevant shape. for example, a bulldozer shape is made by articles about the crises Zimbabwe is experiencing.

Nicole Redelinghuys, art director at Lowe Bull said: "We wanted to make a statement that people could relate to - a statement that would have an effect on the readers and encourage them to engage their minds. The Cape Times took this opportunity to really speak out about issues facing South Africa and the world."

(Read more to check out one of the ads)

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Nike gets real in ads to women

Adage yesterday pointed out Nike's new advertising, by W+K, aimed at women. The print ads (there is no TV) feature six different body parts, from shoulders to thighs, and copy that is a bit sassy.

Nancy Monsarrat, Nike's U.S. ad director, called the branding campaign an extension of the "If You Let Me Play" campaign geared toward women that Nike ran in the late 1990s -- with one exception. "In the '90s we finally got smart and said, 'Hey, let’s talk to women.' But we never talked specifically about women’s bodies, and that’s a hot topic right now."

Read on to check out the ads.

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Making toilet paper ads sexy

Radar Magazine takes a look at luxury toilet paper branding. There is some rather bizarre advertising for a "luxury" brand called Renova from Spain, which takes a more fashionista and sexual approach than the majority of other toilet paper brands.

Check out some of the Renova ads.

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Hell Pizza billboard under review

New Zealand's Hell Pizza chain is getting some backlash from its billboards around Auckland and Wellington which feature George Bush.

Outdoor Advertising New Zealand is reviewing who is behind the boards and whether the Advertising Standards Authority needs to become involved.
Hell's media manager, Matthew Blomfield, says they expected to cause a bit of a stir. He says it is meant to provoke discussion and be a little edgy, instead of bland, boring advertising.
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Venables, Bell & Partners use outdoor with a murderous twist

An outdoor execution for Court TV by Venables, Bell & Partners. Clever work with the cleaver there guys. I like it!

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