press & poster ads

 
 

Press & Poster ads

 

Barton F Graf 9000 Launches New Mobile Website

Go on! Call it! Do eeeeeet! Dooooooo eeeeeeeeeeeeeeet! Why are you still reading this? Call it, FFS.

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Wilkinson Razors: Smooth Valentine's Day

It's a day early, over here in the States, but why not.

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JCDecaux Animal Adoption: True Like

Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.

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Bugles: The Game That You Eat

Courtesy of Cossette Toronto, this campaign encourages you to treat Bugles as "the game you can eat," which is great because I remember having these when I was a kid and it was kind of like eating salty sawdust. Weird stuff.

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Erik Almås for Absolut

TBWA commissioned Erik Almås to create a memorable images Absolut. Though Sid Lee has recently won global duties on Absolut, and will produce the next global campaign this summer, this TBWA campaign is more in keeping with the work Absolut had produced over the past thirty plus years: I.E., the bottle front and center, and a two word headline beginning with "Absolut."

As for the images, everything you see was captured in camera, to scale of an actual size Absolut bottle.

This is one of the few times I wished I could see a making-of video as I think it would have captured the oompf more.

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Bezeq International: Don't lose your memories.

ACW Grey Tel Aviv want you to know if you lose those cute photos from your childhood you can't recreate them. Which is why you need Bezeq International presumably for their cloud storage solutions. Everybody smile and say "same ad three times." I mean, "cheese."

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Y&R Israel remind you: Don't kill yourself over craft

It's really hard to make great ads, and even harder to get into the award shows and Luerzer's Archive, so Y&R Israel is saying, don't kill yourself over craft. Write some radio instead.

Excuse me? Listen to the Mercury Awards from any previous year and tell me that was easy to come up with, that you didn't need craft to make it happen.

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Hendrick’s Gin - Unusual / Mad magazine makes rose petal and cucumber meet - print Spain

Draftfcb in Madrid developed a new and "unusual" campaign for Hendrick’s Gin, though the execution is very familiar. Yes, it's based on the MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee. The Mad magazine execution style was used by Miller in 2003 to show in the fold how beer added to anywhere became an instant party, while Hendrick’s is using it to show its dominant flavour profile: the infusion duo of rose petal and cucumber. With a victorian touch to the illustrations it feels like Jules Verne himself might have sipped it while writing some of his more elaborate works.

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Victimes & Citoyens - The Pole , The tree, The wall, The Rail - press, France

Victimes & Citoyens, the National Council for Road Safety wanted to alert people to the fact that drinking and driving can lead you to driving some very bad places. Like into the walls and trees. The message: "Don't let alcohol drive you to the wrong place".

Photographed by Roman Jehanno and created by BETC Paris

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Ariel: the story behind the stain

BBR Saatchi & Saatchi Tel Aviv made this print ad for Ariel detergent. No matter what the story behind your stain, Ariel ends it.

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