press & poster ads

 

Press & Poster ads

 

How bright are your plates?

Lowe Bull has sent us another print ad for the Sunlight brand, this time for the line of dishwashing liquid.

The creative idea was to convey how bright and clean dishes are when washed with Sunlight in a new and innovative way - hence the deer in the background which has the stunned look of being caught in a brightness equivalent to headlights.

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Green & Black's topical ads

Green & Black's has run two topical ads in UK newspapers. The Halloween ad ran today and the "Darker" ad ran on Friday, tying into Daylight Savings.

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Has Amstel Light discovered the reason fashion models look so sad?

A very strange Amstel Light print ad, found in November's issue of In Style.

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Lowe Bull shows softer side

Advertising agency Lowe Bull created this ad for Sunlight Fabric Softener.

According to the creative director, Gareth Lessing, the idea behind this ad was to demonstrate the product's softening power in a straightforward and clear-cut manner. With obvious imagery such as this, one can hardly miss the point. Shot by photographer Clive Stewart, the ad recently won Silver at the Eagle Awards.

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Thornton likes Yakult's campaign

The ANNA for September 05 went to a newspaper campaign of adverts for Yakult by W+K London. The judge, Jim Thornton, Executive Creative Director, Leo Burnett, said, "The use of multiple small space colour ads in a simple graphic style creates immediate impact and awareness, and uses newspapers to their unique advantage."

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Guinea Pig Tested

An odd newspaper ad by Mother London for Egg. Online the campaign continues with the site Egg research lab.

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Starbucks newspaper ad plays off placement

Starbucks ran this ad in The Times in the UK on the paper's puzzle page.

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Jeep's new print ads tout clean running

The latest print effort for Jeep out of BBDO Detroit for the Jeep Liberty CRD. Touted as their cleanest-running diesel ever.

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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How to advertise a product you can't show in a newspaper ad

How do you create an advertisement for a product that cannot be shown in national papers? Durex and their ad agency play it safe by using the idea of a "tease" with sillouettes to promote their new line - continuing on their attempt to "own" the safe sex category.

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